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Rocket Companies · pitchdeck

Rocket Companies | Investor Presentation Deck | 45 slides

45 pages · 5 arc beats · 3 loops

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Rocket Companies | Investor Presentation Deck | 45 slides

Rocket Companies · 2021-11
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 45 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Current State 4 slides 100% 4/4 slides 100% 4/4 slides · 23 hits
— 0/4 slides
50% 2/4 slides
— 0/4 slides
100% 4/4 slides
— 0/4 slides
Problem and Opportunity 6 slides 100% 6/6 slides 100% 6/6 slides · 24 hits
— 0/6 slides
16.7% 1/6 slides 50% 3/6 slides 100% 6/6 slides 100% 6/6 slides Vision and Solution 10 slides 100% 10/10 slides 100% 10/10 slides · 48 hits
— 0/10 slides
20% 2/10 slides 40% 4/10 slides 100% 10/10 slides 100% 10/10 slides Future State 10 slides 100% 10/10 slides 100% 10/10 slides · 50 hits
— 0/10 slides
60% 6/10 slides 20% 2/10 slides 100% 10/10 slides 100% 10/10 slides Call to Action 15 slides 100% 15/15 slides 100% 15/15 slides · 57 hits
— 0/15 slides
20% 3/15 slides 6.7% 1/15 slides 100% 15/15 slides
— 0/15 slides

Slide inventory

45
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Current State
02
other
Open slide detailBeat · Current State
03
Uses a polaroid-style image of the founder to establish historical context.inspire_vision
Open slide detailBeat · Current State
04
The slide uses a mix of large callout metrics and a product screenshot to demonstrate scale and product utility.show_traction
Open slide detailBeat · Current State
05
The slide uses a hub-and-spoke diagram to represent the ecosystem of products and platform pillars.present_solution
Open slide detailBeat · Problem and OpportunityLoop · Aha Moment
06
summarize
Open slide detailBeat · Problem and OpportunityLoop · Aha Moment
07
The slide uses a '1' indicator, suggesting it is the first section of the deck.transition
Open slide detailBeat · Problem and OpportunityLoop · Aha Moment
08
size_opportunity
Open slide detailBeat · Problem and OpportunityLoop · Aha Moment
09
Uses a pull-quote to establish the problem space.frame_problem
Open slide detailBeat · Problem and OpportunityLoop · Aha Moment
10
The chart highlights the 20-34 age bracket with a dashed box to emphasize the target market size.size_opportunity
Open slide detailBeat · Problem and OpportunityLoop · Aha Moment
11
The chart uses a red bar for 'Mortgage' to highlight the current low market share compared to the 'Potential' benchmark set by other category leaders.size_opportunity
Open slide detailBeat · Vision and SolutionLoop · Golden Circle
12
The slide uses a large number '2' as a visual anchor for the section.transition
Open slide detailBeat · Vision and SolutionLoop · Golden Circle
13
Uses a contrast-pairs framework to emphasize the value proposition.compare_peers
Open slide detailBeat · Vision and SolutionLoop · Golden Circle
14
The slide uses a list of value propositions on the left and a visual product walkthrough on the right.present_solution
Open slide detailBeat · Vision and SolutionLoop · Golden Circle
15
The slide uses a process flow diagram to map services to stages of the home buying journey, culminating in an illustrative revenue calculation.present_solution
Open slide detailBeat · Vision and SolutionLoop · Golden Circle
16
The slide highlights the platform's versatility by showing two distinct product interfaces (Rocket Auto and Rocket Homes) side-by-side.present_solution
Open slide detailBeat · Vision and SolutionLoop · Golden Circle
17
The slide uses a circular flow diagram to connect the proprietary software to the core platform components and the resulting 3x industry average productivity mepresent_solution
Open slide detailBeat · Vision and SolutionLoop · Golden Circle
18
The slide uses a combination of large metrics and a representative photo to convey operational scale.show_traction
Open slide detailBeat · Vision and SolutionLoop · Golden Circle
19
The slide highlights two main delivery channels: Rocket Pro (web/mobile interface) and API Platform (data/communication/work management services).present_solution
Open slide detailBeat · Vision and SolutionLoop · Golden Circle
20
The slide highlights a B2B2C strategy leveraging the Salesforce ecosystem.present_solution
Open slide detailBeat · Vision and SolutionLoop · Golden Circle
21
The slide uses a large number '3' to indicate its position in a sequence of key messages.transition
Open slide detailBeat · Future StateLoop · Cost Of Inaction
22
The slide uses a combination of text, imagery of brand sponsorships (golf, racing, Super Bowl), and key metrics to establish brand authority.other
Open slide detailBeat · Future StateLoop · Cost Of Inaction
23
Uses social proof and authority citation to validate brand strength.show_traction
Open slide detailBeat · Future StateLoop · Cost Of Inaction
24
Visualizes 19 total awards as a collection of trophies behind two primary banners.show_traction
Open slide detailBeat · Future StateLoop · Cost Of Inaction
25
The slide uses a metaphorical image of someone changing a lightbulb, likely representing innovation or home improvement, which aligns with Rocket Companies' foctransition
Open slide detailBeat · Future StateLoop · Cost Of Inaction
26
The slide uses a circular flywheel diagram to represent the business model, connected to a central platform illustration.present_solution
Open slide detailBeat · Future StateLoop · Cost Of Inaction
27
Includes screenshots of the Rocket Mortgage platform and logos of key partners.show_traction
Open slide detailBeat · Future StateLoop · Cost Of Inaction
28
The chart combines a bar chart for origination volume ($ in billions) and a line chart for market share percentage.show_traction
Open slide detailBeat · Future StateLoop · Cost Of Inaction
29
The chart uses a red bar for Rocket Mortgage and purple bars for competitors to visually distinguish the leader.compare_peers
Open slide detailBeat · Future StateLoop · Cost Of Inaction
30
The slide uses a combination of bar charts and callout circles to contrast internal performance metrics against industry benchmarks.show_traction
Open slide detailBeat · Future StateLoop · Cost Of Inaction
31
The slide uses a combination of a bar chart for retention and big-number metrics for servicing volume and revenue.show_traction
Open slide detailBeat · Call to Action
32
Uses bar charts to visualize growth multiples (>8x and >3x).show_traction
Open slide detailBeat · Call to Action
33
The slide uses a '5' indicator, suggesting it is part of a numbered sequence of key pillars or messages.establish_context
Open slide detailBeat · Call to Action
34
summarize
Open slide detailBeat · Call to Action
35
The slide uses a circular visual motif to connect the concept of 'ISMs' to specific cultural tenets.other
Open slide detailBeat · Call to Action
36
The slide uses a timeline format to showcase external validation of company culture.show_traction
Open slide detailBeat · Call to Action
37
The slide focuses on ESG/CSR metrics rather than core business operations.other
Open slide detailBeat · Call to Action
38
appendix
Open slide detailBeat · Call to Action
39
Includes annual and quarterly data points for loan volume, margins, and profitability metrics.analyze_data
Open slide detailBeat · Call to Action
40
The slide uses a grid layout to organize company logos and descriptions under functional headers.other
Open slide detailBeat · Call to Action
41
The table provides a detailed breakdown of adjustments including interest, taxes, depreciation, stock compensation, MSR fair value changes, and litigation accruanalyze_data
Open slide detailBeat · Call to Action
42
Includes a footnote (a) explaining adjustments related to MSR valuation assumptions.appendix
Open slide detailBeat · Call to Action
43
Contains detailed footnotes (a-f) explaining specific accounting adjustments.analyze_data
Open slide detailBeat · Call to Action
44
appendix
Open slide detailBeat · Call to Action
45
front_matter
Open slide detailBeat · Call to Action