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Cricut · conference-presentation

Circut | Results Presentation Deck | 28 slides

28 pages · 5 arc beats · 2 loops

Conference-Presentation Download JSON
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Circut | Results Presentation Deck | 28 slides

Cricut · 2021-11
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 24 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Humble Origins 3 slides 100% 3/3 slides 100% 3/3 slides · 11 hits
— 0/3 slides
— 0/3 slides
— 0/3 slides
100% 3/3 slides
— 0/3 slides
Early Struggles 6 slides 100% 6/6 slides 100% 6/6 slides · 32 hits
— 0/6 slides
33.3% 2/6 slides 16.7% 1/6 slides 100% 6/6 slides 100% 6/6 slides · 7 hits Rising Success 11 slides 100% 11/11 slides 100% 11/11 slides · 46 hits
— 0/11 slides
27.3% 3/11 slides
— 0/11 slides
100% 11/11 slides 100% 11/11 slides · 13 hits The Breakthrough 2 slides 100% 2/2 slides 100% 2/2 slides · 8 hits
— 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides
— 0/2 slides
Ultimate Achievement 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits
— 0/2 slides
— 0/2 slides
— 0/2 slides
100% 2/2 slides
— 0/2 slides

Slide inventory

28
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Humble Origins
02
other
Open slide detailBeat · Humble Origins
03
The slide features a stylized paper-craft illustration of a rocket in space.front_matter
Open slide detailBeat · Humble Origins
04
Includes a footnote explaining EBITDA reconciliation and a brand-aligned image.summarize
Open slide detailBeat · Early StrugglesLoop · Logic Chain
05
Includes a flywheel diagram illustrating the user acquisition loop.analyze_data
Open slide detailBeat · Early StrugglesLoop · Logic Chain
06
The slide uses a circular diagram to represent the SAM breakdown (US+Canada vs International).size_opportunity
Open slide detailBeat · Early StrugglesLoop · Logic Chain
07
Includes screenshots of the Cricut software interface on desktop, tablet, and mobile devices.present_solution
Open slide detailBeat · Early StrugglesLoop · Logic Chain
08
This is a mood board/lifestyle slide showcasing user-generated content or project examples.other
Open slide detailBeat · Early StrugglesLoop · Logic Chain
09
Includes screenshots of Instagram and TikTok interfaces.summarize
Open slide detailBeat · Early StrugglesLoop · Logic Chain
10
The slide uses a numbered list to outline the components of the Cricut Learn program.present_solution
Open slide detailBeat · Rising SuccessLoop · Logic Chain
11
summarize
Open slide detailBeat · Rising SuccessLoop · Logic Chain
12
The slide uses a before-after visual to demonstrate the background removal feature.present_solution
Open slide detailBeat · Rising SuccessLoop · Logic Chain
13
This is a brand-focused transition slide, likely used to shift focus to the company's creative mission.transition
Open slide detailBeat · Rising SuccessLoop · Logic Chain
14
transition
Open slide detailBeat · Rising SuccessLoop · Logic Chain
15
The chart highlights a 131% 2-year stacked growth between Q3 2019 and Q3 2021.analyze_data
Open slide detailBeat · Rising SuccessLoop · Logic Chain
16
The slide uses a 2-year stacked growth percentage callout for each metric.analyze_data
Open slide detailBeat · Rising SuccessLoop · Logic Chain
17
ARPU = Average Revenue Per Useranalyze_data
Open slide detailBeat · Rising SuccessLoop · Logic Chain
18
The chart shows gross margin percentages for three segments: Connected Machines, Subscriptions, and Accessories & Materials.analyze_data
Open slide detailBeat · Rising SuccessLoop · Logic Chain
19
The chart displays both absolute dollar amounts ($21.9M, $31.8M, $64.3M) and percentage breakdowns of total revenue.analyze_data
Open slide detailBeat · Rising SuccessLoop · Logic Chain
20
Includes margin percentages and a footnote regarding EBITDA adjustments.analyze_data
Open slide detailBeat · Rising SuccessLoop · Logic Chain
21
summarize
Open slide detailBeat · The Breakthrough
22
The visual uses the brand's cutting mats as a metaphor for growth steps.size_opportunity
Open slide detailBeat · The Breakthrough
23
state_next_steps
Open slide detailBeat · Ultimate Achievement
24
summarize
Open slide detailBeat · Ultimate Achievement
25
appendix
Open slide detail
26
The slide uses a background image of a Cricut machine. Includes a footnote regarding non-GAAP measures.analyze_data
Open slide detail
27
Includes a footnote regarding stock-based compensation adjustments.analyze_data
Open slide detail
28
The slide explains the distinction between 'active creatives' (SAM) and 'potential creatives' (TAM) and notes the geographic scope of the analysis.size_opportunity
Open slide detail