Zipia | Start Up Pitch Deck | 13 slides

Zipia · 2021-09

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 8 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 11 hits

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100% 2/2 slides 100% 2/2 slides 50% 1/2 slides Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 7 hits

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100% 2/2 slides

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Traction 3 slides 100% 3/3 slides 100% 3/3 slides · 11 hits

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100% 3/3 slides 100% 3/3 slides Market Sizing 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits

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100% 1/1 slides

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every slide · same image gating as the playbook

front_matter

The slide uses a large grid of diverse faces to humanize the '1M' statistic.show_traction

Uses a visual metaphor of a funnel/process flow with a red 'X' to indicate failure.frame_problem

Uses a persona-based storytelling approach to frame the problem.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

The slide emphasizes the team's pedigree and their origin as a spinout from a public company (QuinStreet).other

The slide highlights the top-of-funnel traffic sources for the company's lead generation business.establish_context

The visual elements illustrate A/B testing, performance metrics, and matching logic (car/user matching).present_solution

present_solution

show_traction

Open slide detailBeat · TractionLoop · Quick Win Big Bet

The chart shows a 340% YoY growth metric. The right side features a logo grid of insurance partners.show_traction