Taboola | Mergers and Acquisitions Presentation Deck | 30 slides

Taboola · 2021-07
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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every slide · same image gating as the playbook
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Slide 1
front_matter
Open slide detailBeat · Situation & Context
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other
Open slide detailBeat · Situation & Context
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front_matter
Open slide detailBeat · Situation & Context
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front_matter
Open slide detailBeat · Situation & Context
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The slide uses a high-impact photo of the IPO bell-ringing ceremony to build momentum.transition
Open slide detailBeat · Situation & Context
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present_solution
Open slide detailBeat · Problem & Complication
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summarize
Open slide detailBeat · Problem & Complication
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front_matter
Open slide detailBeat · Problem & Complication
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establish_context
Open slide detailBeat · Problem & ComplicationLoop · Golden Circle
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The slide uses a visual pun (reversed Google logo) to illustrate the 'reverse search' concept.establish_context
Open slide detailBeat · Solution & ApproachLoop · Golden Circle
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The slide uses the 'mere-exposure effect' to build credibility by showing a ubiquitous ad format.establish_context
Open slide detailBeat · Solution & ApproachLoop · Golden Circle
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The slide uses a grid of squares to represent market fragmentation, with specific segments highlighted for Taboola (e-Commerce) and other categories (App Instalsize_opportunity
Open slide detailBeat · Solution & ApproachLoop · Pattern Hunter
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summarize
Open slide detailBeat · Solution & ApproachLoop · Pattern Hunter
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The slide uses a hub-and-spoke diagram to illustrate the expansion strategy from the core business.present_solution
Open slide detailBeat · Solution & ApproachLoop · Pattern Hunter
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The slide highlights the company's scale (1M monthly transactions) and provides a visual example of their affiliate/commerce media integration.establish_context
Open slide detailBeat · Solution & ApproachLoop · Pattern Hunter
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Slide includes footnotes explaining pro forma data and non-GAAP measures.summarize
Open slide detailBeat · Solution & Approach
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front_matter
Open slide detailBeat · Evidence & Proof
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summarize
Open slide detailBeat · Evidence & Proof
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size_opportunity
Open slide detailBeat · Evidence & Proof
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establish_context
Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction
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Shows three examples of web articles/content pages as proof points for contextual targeting.present_solution
Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction
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The slide uses a circular process diagram to represent a network effect flywheel.present_framework
Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction
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The slide uses a visual mapping technique to connect specific platform benefits to real-world examples of publisher content.present_solution
Open slide detailBeat · Impact & Next Steps
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This slide serves as a cultural alignment piece during a merger or acquisition announcement.other
Open slide detailBeat · Impact & Next Steps
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summarize
Open slide detailBeat · Impact & Next Steps
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state_next_steps
Open slide detailBeat · Impact & Next Steps
28
The table shows financial figures in millions of dollars, including guidance for 2021.analyze_data
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Includes a footnote explaining Connexity results include Skimlinks post-acquisition.analyze_data
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The table includes a footnote explaining that Connexity results include Skimlinks results for periods prior to its acquisition in May 2020.analyze_data