Onion | IPO Presentation Deck | 32 slides

Onion Global · 2021-04
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON

Slide inventory

32
every slide · same image gating as the playbook
01
Slide 1
front_matter
03
The slide provides standard IPO deal terms including pricing, lock-up, and use of proceeds.summarize
04
front_matter
05
transition
06
The slide uses a simple additive framework to categorize brand relationships and displays key performance indicators below each category.show_traction
Open slide detailLoop · Voice Of Customer
07
The diagram uses a Venn-like structure to show the convergence of two 'genes' into the central Onion Global entity.inspire_vision
Open slide detailLoop · Voice Of Customer
08
show_traction
09
The slide uses a combination of a bar chart for total market growth and a series of donut charts to show category share shifts over time.size_opportunity
Open slide detailBeat · Problem
10
Uses circular progress indicators to represent the extent of service/coverage for each category.compare_peers
Open slide detailBeat · Problem
11
Slide number 2 is indicated by a circular icon.transition
12
The slide uses a semi-circular diagram to map brand categories against various e-commerce platforms.present_framework
Open slide detailBeat · Business Model
13
The slide uses a hub-and-spoke visual to connect six distinct value propositions to the central brand.summarize
Open slide detailBeat · Business Model
14
3F stands for Fresh, Fashionable and Future.show_traction
Open slide detailBeat · Business ModelLoop · Zoom In
15
The diagram on the left is a classic flywheel/circular process model. The chart on the right is a stacked bar chart showing growth in active vs total KOCs.present_solution
Open slide detailBeat · Business ModelLoop · Zoom In
16
The slide uses a hub-and-spoke diagram to categorize distribution channels into physical stores and online platforms.present_solution
Open slide detailLoop · Zoom In
17
Includes specific case study metrics for 'Onion Beauty Carnival' and 'Brand Campaign'.show_traction
18
The slide uses a funnel-like diagram to represent data processing.present_solution
19
The slide uses a map visualization to show global reach and a grid of metrics to quantify operational scale.establish_context
20
other
Open slide detailBeat · Team
21
The slide features a large number '3' indicating it is the third section of the deck.transition
22
The slide uses a flywheel-style diagram to connect three core business drivers, each backed by a bar chart showing CAGR.show_traction
Open slide detailBeat · FinancialsLoop · Cost Of Inaction
23
The slide uses a combination of bar charts and trend lines to visualize growth.show_traction
Open slide detailBeat · FinancialsLoop · Cost Of Inaction
24
The slide uses a stacked bar chart for absolute values and a line chart for percentage trends, with specific callouts grouping expense categories.analyze_data
Open slide detailBeat · Financials
25
The slide provides a detailed financial breakdown of operating costs and margin trends.analyze_data
Open slide detailBeat · Financials
26
The slide compares Yatsen's marketing efficiency against a set of industry peers and shows internal growth metrics.compare_peers
Open slide detailBeat · Financials
27
Includes a footnote regarding employee count methodology.analyze_data
Open slide detailBeat · Financials
28
Includes detailed methodology and source notes at the bottom.compare_peers
Open slide detailBeat · Financials
29
Includes a footnote defining cash turnover.analyze_data
Open slide detailBeat · Financials
30
The slide features a large number '4' in a circle, indicating it is the fourth section of the presentation.transition
Open slide detailBeat · The Ask
31
The slide uses a circular process diagram to represent interconnected strategic initiatives.plan_implementation
Open slide detailBeat · The Ask
32
inspire_vision
Open slide detailBeat · The Ask