Hubspot | Investor Day Presentation Deck | 57 slides

HubSpot · 2020-09
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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5
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Slide inventory

57
every slide · same image gating as the playbook
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Slide 1
front_matter
Open slide detailBeat · Situation & Context
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front_matter
Open slide detailBeat · Situation & Context
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front_matter
Open slide detailBeat · Situation & Context
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front_matter
Open slide detailBeat · Situation & Context
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The chart shows a clear trend of growth, with a massive spike in 2020 labeled as 'VIRTUAL'.analyze_data
Open slide detailBeat · Situation & Context
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summarize
Open slide detailBeat · Situation & Context
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front_matter
Open slide detailBeat · Situation & Context
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other
Open slide detailBeat · Situation & Context
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The slide uses a simple numbered list format to frame the strategic narrative.frame_problem
Open slide detailBeat · Situation & Context
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The slide uses a numbered list format with icons to represent three key strategic pillars.frame_problem
Open slide detailBeat · Situation & Context
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summarize
Open slide detailBeat · Problem & Complication
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The slide uses an arrow-based visual metaphor to represent growth vectors.quantify_opportunity
Open slide detailBeat · Problem & Complication
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The slide uses a numbered list format with icons to represent three core strategic pillars.frame_problem
Open slide detailBeat · Problem & Complication
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Uses a horizontal process flow to show progression between segments.decompose_segments
Open slide detailBeat · Problem & Complication
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frame_situation
Open slide detailBeat · Problem & Complication
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The slide uses a three-column structure to frame the customer success story.illustrate_case
Open slide detailBeat · Problem & Complication
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Uses a side-by-side comparison framework to profile the target segment.frame_situation
Open slide detailBeat · Problem & Complication
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The slide uses a three-column structure to detail the rationale, implementation, and results of the HubSpot adoption.illustrate_case
Open slide detailBeat · Problem & ComplicationLoop · Before After
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Uses a side-by-side comparison framework to define the target segment.frame_situation
Open slide detailBeat · Problem & ComplicationLoop · Before After
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illustrate_case
Open slide detailBeat · Problem & ComplicationLoop · Before After
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The third column is highlighted with orange bars, indicating it is the focus of the current section.frame_situation
Open slide detailBeat · Solution & Approach
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Uses a before-after visual metaphor to represent operational efficiency gains.present_solution
Open slide detailBeat · Solution & Approach
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The slide uses a matrix to visualize the growth strategy across product tiers and functional hubs.present_framework
Open slide detailBeat · Solution & Approach
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The visual uses a circle-in-circle metaphor to represent market expansion.propose_solution
Open slide detailBeat · Solution & Approach
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summarize
Open slide detailBeat · Solution & Approach
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closing_ask
Open slide detailBeat · Solution & Approach
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transition
Open slide detailBeat · Solution & Approach
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other
Open slide detailBeat · Solution & Approach
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front_matter
Open slide detailBeat · Solution & Approach
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front_matter
Open slide detailBeat · Solution & Approach
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Includes CAGR metrics and forward-looking estimates for 2020.analyze_data
Open slide detailBeat · Evidence & Proof
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The slide uses donut charts to represent binary splits of the install base as of Q2'20.analyze_data
Open slide detailBeat · Evidence & Proof
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The industry chart is a donut chart with many small segments, indicating high fragmentation or a long tail of industries.analyze_data
Open slide detailBeat · Evidence & Proof
34
The chart shows a clear shift from single-product to multi-product adoption over time (Q1 2018 to Q2 2020).analyze_data
Open slide detailBeat · Evidence & Proof
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The slide uses dual-axis charts to show absolute dollar values (bars) and margins (lines) over time.analyze_data
Open slide detailBeat · Evidence & Proof
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The chart uses a dashed line to indicate the average value and a vertical dashed line to mark the COVID impact point.analyze_data
Open slide detailBeat · Evidence & Proof
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transition
Open slide detailBeat · Evidence & Proof
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summarize
Open slide detailBeat · Evidence & Proof
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The chart uses a visual arrow to emphasize the downward trend.analyze_data
Open slide detailBeat · Evidence & Proof
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The slide shows a correlation between the increasing proportion of 'Starter' customers and the divergence in ASP trends.analyze_data
Open slide detailBeat · Evidence & Proof
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The chart includes a vertical dashed line marking the onset of COVID-19 in Q1 2020.analyze_data
Open slide detailBeat · Impact & Next Steps
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transition
Open slide detailBeat · Impact & Next Steps
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The slide uses a split-column layout to contrast GTM and Product strategies under three overarching growth pillars.present_solution
Open slide detailBeat · Impact & Next Steps
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Includes disclaimer about ARR definition and exclusions.summarize
Open slide detailBeat · Impact & Next Steps
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Includes a footnote regarding ARR definition.summarize
Open slide detailBeat · Impact & Next Steps
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Includes a footnote regarding ARR definition.summarize
Open slide detailBeat · Impact & Next Steps
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Includes a footnote regarding ARR definition.summarize
Open slide detailBeat · Impact & Next Steps
48
The chart is a pie-style visualization showing market penetration.size_opportunity
Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet
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The slide shows a clear shift in operating margin targets from historical levels to a significantly higher future range.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet
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summarize
Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet
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summarize
Open slide detailBeat · Impact & Next Steps
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appendix
Open slide detailBeat · Impact & Next Steps
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transition
Open slide detailBeat · Impact & Next Steps
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The table shows adjustments for stock-based compensation, amortization of acquired intangibles, and acquisition-related expenses.analyze_data
Open slide detailBeat · Impact & Next Steps
55
The table includes adjustments for stock-based compensation, amortization of acquired intangible assets, and acquisition-related expenses.analyze_data
Open slide detailBeat · Impact & Next Steps
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Includes a footnote reference regarding the definition of Free Cash Flow.analyze_data
Open slide detailBeat · Impact & Next Steps
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This slide serves as a technical appendix for financial reporting terminology.other
Open slide detailBeat · Impact & Next Steps