Asana · pitchdeck
Asana | IPO Presentation Deck | 89 slides
89 pages · 4 arc beats · 3 loops
Asana | IPO Presentation Deck | 89 slides
Asana · 2020-09 arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 65 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 4 slides 100% 4/4 slides 100% 4/4 slides · 22 hits — 0/4 slides
100% 4/4 slides 50% 2/4 slides 100% 4/4 slides 100% 4/4 slides Solution 24 slides 100% 24/24 slides 100% 24/24 slides · 72 hits — 0/24 slides
33.3% 8/24 slides 20.8% 5/24 slides 100% 24/24 slides · 30 hits — 0/24 slides
Traction 23 slides 100% 23/23 slides 100% 23/23 slides · 83 hits — 0/23 slides
34.8% 8/23 slides · 9 hits 17.4% 4/23 slides 100% 23/23 slides · 29 hits 17.4% 4/23 slides Financial Overview 14 slides 100% 14/14 slides 100% 14/14 slides · 50 hits — 0/14 slides
7.1% 1/14 slides 14.3% 2/14 slides 100% 14/14 slides 21.4% 3/14 slides Slide inventory
89 every slide · same image gating as the playbook
05
The slide uses a blurred screenshot of the product as a background image.front_matter
08
The slide uses a simple icon-grid layout to present high-level company achievements.show_traction
10
Source: Asana Anatomy of Work Index 2019frame_problem
11
The chart is explicitly labeled as illustrative rather than data-driven.frame_problem
12
This slide frames the problem space by decomposing work into three distinct functional areas.frame_problem
13
The slide uses a 'no' symbol (strikethrough) to visually emphasize the failure of legacy tools in the Coordination category.frame_problem
14
The slide uses a simple layout to categorize enterprise tools into three pillars: Coordination (Asana), Content (Files), and Communication (Email/Messaging).present_solution
Open slide detailBeat · Solution
15
The diagram uses a concentric circle layout to represent product architecture.present_solution
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16
The diagram uses a pyramid structure to map organizational hierarchy against functional layers.present_framework
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17
The slide features a screenshot of the Asana software interface, specifically the timeline/Gantt chart view.present_solution
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18
This appears to be a frame from a video presentation or pitch deck video.other
Open slide detailBeat · Solution
19
The slide is a visual representation of the software interface, likely Asana or a similar tool.present_solution
Open slide detailBeat · Solution
20
The slide is a UI screenshot of the Asana application.present_solution
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21
The interface resembles Asana or a similar project management tool.present_solution
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23
The slide is a direct UI screenshot of a project management tool, illustrating workflow organization.present_solution
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24
The slide is a visual demonstration of the product's user interface.present_solution
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25
The slide demonstrates product integration functionality.present_solution
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26
This is a product demo slide showing workflow integration between communication and project management tools.present_solution
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27
The screenshot shows a modal overlay on a mobile app interface for selecting project categories.present_solution
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28
The image shows a modal window 'Manage Projects' overlaying a Slack conversation, demonstrating workflow integration.present_solution
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29
The UI shows fields for assignment, due date, region, approval stage, priority, estimated hours, team, and requester details.present_solution
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30
The image shows a computer monitor displaying the Photoshop interface with a geometric design asset.present_solution
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31
The UI shows a grid of portfolio cards with project counts and privacy indicators.present_solution
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33
The slide is a screenshot of a Power BI report interface.analyze_data
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34
The slide is a screenshot of a PowerBI report interface.analyze_data
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36
This appears to be a frame from a video testimonial or pitch deck video.illustrate_case
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37
The slide uses a visual metaphor to contrast linear/siloed data structures with a network-based graph structure.present_solution
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38
The slide shows a Kanban-style board interface for a project titled 'Web Design'.present_solution
Open slide detailBeat · Traction
39
The slide shows a task management view with categories for Planning and Milestones, including status tags and assignee avatars.present_solution
Open slide detailBeat · Traction
40
The slide is a UI mockup of a project management tool (likely ClickUp or similar).present_solution
Open slide detailBeat · Traction
41
The slide uses a triptych layout to showcase three distinct product modules.present_solution
Open slide detailBeat · Traction
42
The slide uses a visual of a smartphone displaying the Asana app to provide social proof.illustrate_case
Open slide detailBeat · Traction
43
The image shows a software UI (likely Notion or similar) with a 'Gallery' view of files labeled by city (Sydney, SF, NY).present_solution
Open slide detailBeat · Traction
44
This appears to be a cover slide or a transition slide featuring the company's physical office location.front_matter
Open slide detailBeat · Traction
45
This appears to be a filler or mood slide in a pitch deck, likely intended to convey company culture or work environment.filler
Open slide detailBeat · Traction
49
Uses a pyramid/triangle metaphor to represent team/department penetration.plan_implementation
Open slide detailBeat · Traction
50
This appears to be a frame from a video presentation rather than a traditional slide deck page.other
Open slide detailBeat · Traction
51
This is a screenshot of the Asana website homepage.front_matter
52
This is a screenshot of the Asana onboarding flow.present_solution
53
The slide uses a 'Seed, Land, Expand' framework to categorize product adoption.plan_implementation
54
The chart illustrates a classic 'land and expand' strategy within an enterprise account.show_traction
55
The image shows a Kanban-style board interface with multiple columns and cards, likely representing a workflow or content calendar.present_solution
Open slide detailLoop · Golden Circle
56
The slide uses bubble size to represent the number of customers, with growth percentages annotated below the counts.show_traction
Open slide detailLoop · Golden Circle
57
The map is highly stylized, omitting landmasses and borders, focusing only on city labels and location markers.establish_context
Open slide detailLoop · Golden Circle
58
The slide includes a small footnote at the bottom: 'As of July 31, 2020, 3.5M free activated accounts since inception.'plan_implementation
Open slide detailLoop · Golden Circle
59
This appears to be a transition or filler slide from a video presentation.other
Open slide detailLoop · Golden Circle
60
This appears to be a frame from a video testimonial.illustrate_case
Open slide detailLoop · Golden Circle
61
This appears to be a title slide or a transition slide from a pitch deck or corporate presentation.front_matter
Open slide detailLoop · Golden Circle
62
The slide is a background element in a video, showing a quote about organizational efficiency.inspire_vision
63
The slide uses social proof to validate company culture and leadership.show_traction
64
The slide is a blurred screenshot of the Asana platform showing a project or task view related to 'Customer Stories'.illustrate_case
65
This is a frame from a video presentation; the text identifies the speaker.illustrate_case
66
The slide uses a blurred background image of the Asana software interface.transition
Open slide detailBeat · Financial Overview
67
This appears to be a frame from a video presentation or pitch deck video.other
Open slide detailBeat · Financial Overview
69
The slide displays two distinct bar charts: one for annual revenue and one for quarterly revenue, with corresponding year-over-year growth percentages.show_traction
70
Metrics are as of the six months ended July 31, 2020.show_traction
71
Uses donut charts to visualize survey percentages.show_traction
72
The slide defines the methodology for calculating the dollar-based net retention rate in the footer.show_traction
Open slide detailBeat · Financial Overview
73
Standard SaaS pricing tier comparison table.present_solution
Open slide detailBeat · Financial Overview
75
The chart uses a stacked bar approach to show the shift in revenue mix.show_traction
Open slide detailBeat · Financial Overview
76
The slide provides a breakdown of operating expenses and gross margin as a percentage of revenue.analyze_data
Open slide detailBeat · Financial Overview
77
Includes detailed methodology for calculating payback period in the footer.show_traction
Open slide detailBeat · Financial Overview
78
The slide uses a minimalist design with two big numbers. There is a small disclaimer at the bottom.show_traction
Open slide detailBeat · Financial Overview
79
The table shows a clear path to profitability by scaling down R&D and S&M as a percentage of revenue.summarize
Open slide detailBeat · Financial Overview
80
The table details stock-based compensation and direct listing expenses as adjustments to GAAP figures.analyze_data
81
The table reconciles GAAP operating cash flow to non-GAAP Free Cash Flow by adjusting for capital expenditures and other specific items.analyze_data
82
The slide uses a blurred background showing an Asana project timeline/Gantt chart interface to provide context for the customer story.illustrate_case
84
This is a frame from a video presentation, likely a customer testimonial.illustrate_case
85
The image appears to be a high-quality photograph of industrial hardware, likely used to demonstrate the company's physical product or infrastructure.present_solution
86
This appears to be a frame from a video testimonial or case study presentation.illustrate_case
87
This appears to be a background or filler slide, likely used to set a tone of industrial capability or manufacturing scale.filler