BigCommerce | IPO Presentation Deck | 48 slides

BigCommerce · 2020-07
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

48
every slide · same image gating as the playbook
01
Slide 1
front_matter
03
This is a standard IPO offering summary slide.analyze_data
04
Includes CEO name and title in the bottom left corner.transition
05
Includes a logo grid of enterprise clients and a list of key strategic pillars.establish_context
06
The slide serves as a visual product showcase, emphasizing the brand identity and the direct-to-consumer digital interface.present_solution
07
The slide uses a hub-and-spoke diagram to connect financial metrics and operational scale to the core customer segments.summarize
08
The chart uses a dual-axis representation (bar for absolute spend, line for percentage share).size_opportunity
Open slide detailBeat · Market Size
09
The slide uses two stacked bar charts to illustrate growth trends and CAGR for different segments.size_opportunity
Open slide detailBeat · Market Size
10
The slide uses a simple comparison framework to show year-over-year growth acceleration across two quarters.show_traction
Open slide detailBeat · Traction
11
compare_peers
Open slide detailBeat · Traction
12
present_solution
Open slide detailBeat · Traction
13
Uses a visual positioning framework to place Open SaaS between two extremes.present_solution
Open slide detailBeat · Product
14
Features logos and quotes from major analyst firms to establish market credibility.cite_precedent
Open slide detailBeat · Product
15
The slide uses a layered architecture diagram to show how the platform exposes its internal services via public APIs.present_solution
Open slide detailBeat · Product
16
The slide uses a table to demonstrate market fragmentation and the availability of specialized SaaS solutions.compare_peers
Open slide detailBeat · Product
17
The slide uses a hub-and-spoke layout with BigCommerce at the center and partner logos organized into 15 categories.other
Open slide detailBeat · Product
18
Includes a diagram showing the separation of CMS and Commerce Engine, and lists partner logos.present_solution
Open slide detailBeat · Product
19
present_solution
Open slide detailBeat · Product
20
Includes a visual representation of the checkout UI and a list of API-based features.present_solution
Open slide detailBeat · Product
21
The slide uses a visual representation of logos to demonstrate platform integrations.present_solution
Open slide detailBeat · Product
22
The slide displays a diverse range of brands across 8 industry sectors.show_traction
23
The slide features a quote from Mark Hopkins, CIO of Skullcandy, alongside a visual representation of the Skullcandy website.illustrate_case
24
The slide showcases the multi-platform nature of the Zwift ecosystem (web, desktop/laptop, mobile).present_solution
25
The slide uses a layered card design to represent the growth strategy components.plan_implementation
Open slide detailLoop · Cost Of Inaction
26
The slide uses a stair-step visualization to represent pricing tiers linked to GMV and order volume growth.present_solution
Open slide detailLoop · Cost Of Inaction
27
The slide highlights the importance of agency partners in the enterprise sales strategy.show_traction
Open slide detailLoop · Cost Of Inaction
28
Uses a visual flow from total revenue to a specific segment breakdown.analyze_data
Open slide detailLoop · Cost Of Inaction
29
The map uses color-coding to represent revenue regions, with callouts for specific city locations.show_traction
30
Includes company logo in top left and presenter name/title in bottom left.transition
31
summarize
Open slide detailBeat · Financials
32
Includes financial definitions and audit status in footer.show_traction
Open slide detailBeat · Financials
33
The slide shows a shift in revenue composition and absolute growth in enterprise ARR over three periods (2018, 2019, 1Q20).show_traction
Open slide detailBeat · Financials
34
Figures in millions; 2020 financials are unaudited.show_traction
Open slide detailBeat · Financials
35
Figures in millions; 2020 financials are unaudited.analyze_data
Open slide detailBeat · Financials
36
show_traction
Open slide detailBeat · Financials
37
The final bar (Q1 2020) is highlighted in a darker purple color.show_traction
Open slide detailBeat · Financials
38
The chart highlights a consistent upward trend in customer value over time.show_traction
Open slide detailBeat · Financials
39
The chart highlights the most recent data point (Q1 2020) with a darker color.show_traction
Open slide detailBeat · Financials
40
Includes a footnote explaining the Q1 2020 dip due to a price increase.show_traction
Open slide detailBeat · Financials
41
The slide uses a bridge-style visual to connect specific expense line items to strategic drivers.analyze_data
Open slide detailBeat · Financials
42
show_traction
Open slide detailBeat · Financials
43
Includes headshots, professional titles, and brief career highlights for 8 executives, plus a list of board members and award logos.other
Open slide detailLoop · Quick Win Big Bet
44
appendix
Open slide detailLoop · Quick Win Big Bet
45
The table provides a detailed breakdown of stock-based compensation and depreciation & amortization adjustments to arrive at Non-GAAP figures.analyze_data
Open slide detailLoop · Quick Win Big Bet
46
Figures in thousands; 2020 financials are unaudited.analyze_data
47
Includes stock-based compensation footnote and unaudited 2020 financials note.analyze_data
48
state_next_steps