Nextdoor | Other Presentation Deck | 23 slides

Nextdoor · 2020-06
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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23
every slide · same image gating as the playbook
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Slide 1
The slide uses a green background with a collage of photos depicting community interaction and connection.front_matter
Open slide detailBeat · Current State
02
The slide uses a linear process flow to categorize behavioral shifts.present_framework
Open slide detailBeat · Current State
03
The slide defines 'Neighbor Connections' in the footer as members exchanging 4+ DMs or engaging in opt-in groups over 7 days.analyze_data
Open slide detailBeat · Current State
04
The slide uses a mix of qualitative testimonials and quantitative survey metrics to validate the platform's value proposition.summarize
Open slide detailBeat · Current State
05
The chart displays 40 cities with 5 categories of employment impact per city.analyze_data
Open slide detailBeat · Current StateLoop · Cost Of Inaction
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summarize
Open slide detailBeat · Future OutlookLoop · Cost Of Inaction
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The slide uses a map-based visualization to contrast regional attitudes toward DIY hair cutting and includes a testimonial about community mask sharing.analyze_data
Open slide detailBeat · Future OutlookLoop · Cost Of Inaction
08
The slide uses a small-multiple line chart approach to compare trends across five categories.summarize
Open slide detailBeat · Future OutlookLoop · Cost Of Inaction
09
The slide uses a dual-chart layout: a top line chart for general post volume and a bottom line chart for specific item search trends.analyze_data
Open slide detailBeat · Future OutlookLoop · Cost Of Inaction
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The slide uses a line chart to visualize seasonal trends in user activity.analyze_data
Open slide detailBeat · Future OutlookLoop · Cost Of Inaction
11
Includes two screenshots of Nextdoor posts as qualitative evidence.analyze_data
Open slide detailBeat · New NormalLoop · Voice Of Customer
12
The slide uses brand logos and social media post snippets as qualitative evidence for the shift in consumer behavior.analyze_data
Open slide detailBeat · New NormalLoop · Voice Of Customer
13
The chart shows a consistent trend across cities where airline travel and live shows are consistently the last activities people plan to return to.analyze_data
Open slide detailBeat · New NormalLoop · Voice Of Customer
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Data source: Nextdoor US poll data 4/28 - 5/5 - 125K participants, 7.3K commentssummarize
Open slide detailBeat · New NormalLoop · Voice Of Customer
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The chart uses a stacked bar approach where the green bar represents 'Bar & Restaurant' preference and the grey bar represents 'Salon & Spa' preference, sorted analyze_data
Open slide detailBeat · New NormalLoop · Voice Of Customer
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summarize
Open slide detailBeat · New NormalLoop · Voice Of Customer
17
Includes a screenshot of a Nextdoor post as a testimonial.illustrate_case
Open slide detailBeat · New NormalLoop · Voice Of Customer
18
Uses screenshots of mobile app interfaces to demonstrate brand presence.illustrate_case
Open slide detailBeat · New Normal
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The slide uses a collage of screenshots and brand logos to demonstrate corporate social responsibility partnerships.illustrate_case
Open slide detailBeat · New Normal
20
The slide uses a hub-and-spoke style diagram to map specific user behaviors to three high-level themes.establish_context
Open slide detailBeat · New Normal
21
Uses a map to illustrate localized community activities (Bear hunt, Silly walk, etc.) as examples of neighborly connection.summarize
Open slide detailBeat · New Normal
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The slide uses a map with callouts to illustrate localized community trends (clapping, bear hunts, etc.) as a global phenomenon.establish_context
Open slide detailBeat · New Normal
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front_matter
Open slide detailBeat · New Normal