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Nextdoor · deck

Nextdoor | Other Presentation Deck | 22 slides

22 pages · 3 arc beats · 2 loops

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Nextdoor | Other Presentation Deck | 22 slides

Nextdoor · 2020-03
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 22 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Current State 4 slides 100% 4/4 slides 100% 4/4 slides · 17 hits
— 0/4 slides
75% 3/4 slides 25% 1/4 slides 100% 4/4 slides 75% 3/4 slides Emerging Trends 5 slides 100% 5/5 slides 100% 5/5 slides · 35 hits
— 0/5 slides
100% 5/5 slides · 6 hits 20% 1/5 slides 100% 5/5 slides 100% 5/5 slides New Opportunities 13 slides 100% 13/13 slides 100% 13/13 slides · 66 hits
— 0/13 slides
76.9% 10/13 slides · 11 hits 7.7% 1/13 slides 100% 13/13 slides 76.9% 10/13 slides

Slide inventory

22
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Current State
02
Uses a juxtaposition of 'distance' vs 'togetherness' to frame the company's mission.establish_context
Open slide detailBeat · Current StateLoop · Aha Moment
03
The chart illustrates a correlation between lockdown measures and increased neighborhood outreach.analyze_data
Open slide detailBeat · Current StateLoop · Aha Moment
04
The chart uses icons and color-coded lines to represent different topics like COVID, restaurants, and sanitizer. A footnote explains specific spikes in restauraanalyze_data
Open slide detailBeat · Current StateLoop · Aha Moment
05
The slide uses map pins to connect specific countries to their respective growth percentages.analyze_data
Open slide detailBeat · Emerging TrendsLoop · Aha Moment
06
The slide uses a mix of specific user post examples and a vertical list of help categories to demonstrate community engagement.illustrate_case
Open slide detailBeat · Emerging TrendsLoop · Aha Moment
07
The chart segments users by COVID-19 severity (Most, Medium, Least) and household income levels (<$60k to $150k+).analyze_data
Open slide detailBeat · Emerging TrendsLoop · Aha Moment
08
References Mark Granovetter's sociological theory of weak ties.establish_context
Open slide detailBeat · Emerging TrendsLoop · Aha Moment
09
The slide uses a mix of icons and circular data visualizations to highlight growth metrics.analyze_data
Open slide detailBeat · Emerging TrendsLoop · Aha Moment
10
The green callout area uses font size to represent the frequency of mentions (a word cloud-like visualization).establish_context
Open slide detailBeat · New OpportunitiesLoop · Aha Moment
11
The slide uses a mix of qualitative messaging and quantitative growth metrics to demonstrate platform utility during the COVID-19 pandemic.summarize
Open slide detailBeat · New OpportunitiesLoop · Aha Moment
12
The slide uses screenshots of the Nextdoor mobile app to showcase user-generated content.illustrate_case
Open slide detailBeat · New Opportunities
13
The slide uses a combination of screenshots of emails/blog posts and icons to illustrate three core takeaways.summarize
Open slide detailBeat · New Opportunities
14
The slide uses a 'three-pillar' structure to showcase product features.present_solution
Open slide detailBeat · New Opportunities
15
establish_context
Open slide detailBeat · New OpportunitiesLoop · Cost Of Inaction
16
The slide uses a screenshot of a Nextdoor post from the San Francisco Police Department as a concrete example of 'trusted public agencies' on the platform.present_solution
Open slide detailBeat · New OpportunitiesLoop · Cost Of Inaction
17
The slide uses a timeline-like structure to contrast 'During Outbreak' and 'After Outbreak' behaviors.establish_context
Open slide detailBeat · New OpportunitiesLoop · Cost Of Inaction
18
The slide uses a green color palette consistent with the Nextdoor brand identity.analyze_data
Open slide detailBeat · New OpportunitiesLoop · Cost Of Inaction
19
The slide uses two example posts from the platform to illustrate the data trends.analyze_data
Open slide detailBeat · New OpportunitiesLoop · Cost Of Inaction
20
The slide uses a logo grid to represent brands that are trending in user discussions.analyze_data
Open slide detailBeat · New OpportunitiesLoop · Cost Of Inaction
21
The slide uses four mobile phone screenshots to show sponsored posts from BECU, MyTutor, Sprouts Farmers Market, and H&R Block.illustrate_case
Open slide detailBeat · New OpportunitiesLoop · Cost Of Inaction
22
The slide uses a green overlay on a background image of a window and coffee cup.establish_context
Open slide detailBeat · New OpportunitiesLoop · Cost Of Inaction