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Imperial Brands · conference-presentation

Imperial Brands | Investor Event Presentation Deck | 36 slides

36 pages · 5 arc beats · 2 loops

Conference-Presentation Download JSON
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Imperial Brands | Investor Event Presentation Deck | 36 slides

Imperial Brands · 2018-07
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 36 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 6 slides 100% 6/6 slides 100% 6/6 slides · 31 hits
— 0/6 slides
50% 3/6 slides 50% 3/6 slides 100% 6/6 slides
— 0/6 slides
Problem & Complication 7 slides 100% 7/7 slides 100% 7/7 slides · 34 hits
— 0/7 slides
85.7% 6/7 slides 85.7% 6/7 slides 100% 7/7 slides 100% 7/7 slides Solution & Approach 12 slides 100% 12/12 slides 100% 12/12 slides · 67 hits
— 0/12 slides
100% 12/12 slides 50% 6/12 slides 100% 12/12 slides
— 0/12 slides
Evidence & Proof 6 slides 100% 6/6 slides 100% 6/6 slides · 37 hits
— 0/6 slides
— 0/6 slides
16.7% 1/6 slides 100% 6/6 slides
— 0/6 slides
Impact & Next Steps 5 slides 100% 5/5 slides 100% 5/5 slides · 22 hits
— 0/5 slides
— 0/5 slides
60% 3/5 slides 100% 5/5 slides 20% 1/5 slides

Slide inventory

36
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Situation & Context
02
other
Open slide detailBeat · Situation & Context
03
Includes a 'Market repeatable model' circular diagram within the first pillar.present_framework
Open slide detailBeat · Situation & Context
04
The slide uses a flow-based logic to connect strategic pillars to outcomes.present_framework
Open slide detailBeat · Situation & Context
05
The slide uses a four-column layout to summarize strategic progress across key business areas.summarize
Open slide detailBeat · Situation & Context
06
summarize
Open slide detailBeat · Situation & Context
07
The slide uses a table to contrast volume and price/mix trends, highlighting the impact of regulatory changes in 2017.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
08
The slide uses a column-based framework to map industry trends to company strategic responses.establish_context
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
09
The chart uses a break in the y-axis for India. The x-axis represents increasing affordability from left to right.prioritize
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
10
The chart uses flags as markers and differentiates between priority markets (solid border) and no presence (dashed border).analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
11
The slide uses a brand portfolio strategy to justify a focus on fewer, stronger assets.summarize
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
12
The chart uses a waterfall-like connection to show how the segments shift in importance from market count to profit contribution.prioritize
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
13
The slide uses a matrix-like structure to define resource allocation strategy across three tiers of markets.prioritize
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
14
The diagram is a circular process model with five surrounding segments feeding into a central core.present_framework
Open slide detailBeat · Solution & Approach
15
The slide uses a circular framework to define the model and connects it to specific market examples and consumer trend categories.present_framework
Open slide detailBeat · Solution & Approach
16
The slide uses a circular diagram to represent the core strategy and connects it to specific regional execution examples.present_framework
Open slide detailBeat · Solution & Approach
17
The slide uses a combination of a bar chart for historical growth and a grid of flags with directional arrows to show recent market performance.summarize
Open slide detailBeat · Solution & Approach
18
The slide uses a three-column layout to connect business expansion, strategy, and results.summarize
Open slide detailBeat · Solution & Approach
19
frame_situation
Open slide detailBeat · Solution & Approach
20
The slide uses a structured layout to explain how the company is focusing its resources on specific brands (Winston and Kool) across different price tiers.present_solution
Open slide detailBeat · Solution & Approach
21
MMC stands for Mass Market Cigars. The slide uses a 2x2 grid layout to present four strategic pillars.summarize
Open slide detailBeat · Solution & Approach
22
The chart uses a stacked area visualization to show share growth over time, with specific basis point (bps) improvements highlighted.analyze_data
Open slide detailBeat · Solution & Approach
23
summarize
Open slide detailBeat · Solution & Approach
24
Slide 24 from a Tobacco Max Webinar presentation.summarize
Open slide detailBeat · Solution & Approach
25
The slide shows three variations of the same retail display shelf, highlighting the flexibility of digital signage.illustrate_case
Open slide detailBeat · Solution & Approach
26
WSE likely stands for 'Whole Sale Equivalent' or similar industry metric; MAT stands for 'Moving Annual Total'.analyze_data
Open slide detailBeat · Evidence & Proof
27
Uses a comparison-style layout to contrast market conditions with internal strategic focus.summarize
Open slide detailBeat · Evidence & Proof
28
The slide uses a mix of stacked bar charts, brand logos, and performance metrics to illustrate strategic pillars.summarize
Open slide detailBeat · Evidence & Proof
29
The slide uses an area chart to visualize cumulative market share growth.analyze_data
Open slide detailBeat · Evidence & Proof
30
The slide uses a visual metaphor of downward-pointing triangles to represent narrowing focus or simplification.present_solution
Open slide detailBeat · Evidence & Proof
31
The slide uses a donut chart to represent the components of COGs and the net impact.analyze_data
Open slide detailBeat · Evidence & Proof
32
The slide uses a 'From-To' framework to illustrate organizational transformation.present_solution
Open slide detailBeat · Impact & Next StepsLoop · Before After
33
The slide uses a split-chart layout to show financial performance trends.analyze_data
Open slide detailBeat · Impact & Next Steps
34
The slide uses a process flow to link strategic focus to execution and outcomes.propose_solution
Open slide detailBeat · Impact & Next Steps
35
The slide uses a flow-based logic diagram to connect strategic pillars to outcomes.present_framework
Open slide detailBeat · Impact & Next Steps
36
transition
Open slide detailBeat · Impact & Next Steps