Shopify | Start Up Pitch Deck | 29 slides

Shopify · 2016-07
arc beats above · slides in the middle · loops below · scroll → 0 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON

Slide inventory

29
every slide · same image gating as the playbook
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Slide 1
The slide uses a product mockup to visually represent the platform's capabilities alongside key performance metrics.show_traction
Open slide detailBeat · Humble Origins
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other
Open slide detailBeat · Humble Origins
03
The slide uses a 'mockup' style presentation, placing a website screenshot inside a laptop on a desk.illustrate_case
Open slide detailBeat · Humble Origins
04
The slide uses a visual metaphor of a street of storefronts to represent omnichannel capabilities.present_solution
Open slide detailBeat · Humble Origins
05
The slide uses a building metaphor to represent an integrated software platform.present_solution
Open slide detailBeat · Humble Origins
06
The slide uses a screenshot of the Shopify admin dashboard to illustrate the 'single back office' concept.present_solution
Open slide detailBeat · Early Struggles
07
The slide uses a pyramid to show market segments, with Shopify Plus positioned at the top tier.size_opportunity
Open slide detailBeat · Early Struggles
08
The slide combines a Lean Startup-style loop with a pyramid representing market growth or product maturity.present_framework
Open slide detailBeat · Early Struggles
09
The slide uses a timeline format to demonstrate increasing traction over time, ending with a testimonial quote from Sir Richard Branson.show_traction
Open slide detailBeat · Early Struggles
10
Uses a Venn-style diagram to show subset relationship between current core geographies and global TAM.size_opportunity
Open slide detailBeat · Rising Success
11
The slide uses a pyramid structure to imply a hierarchy or a portfolio of clients, with arrows pointing from the base to specific logos within the pyramid.show_traction
Open slide detailBeat · Rising Success
12
The slide uses a vertical timeline to illustrate company history and traction.show_traction
Open slide detailBeat · Rising Success
13
Uses a hub-and-spoke style diagram to show the flow of value from partners through specific Shopify platforms to the merchant base.present_framework
Open slide detailBeat · Rising Success
14
establish_context
Open slide detailBeat · Rising Success
15
The slide uses a 2x2 grid layout to categorize marketing channels.plan_implementation
Open slide detailBeat · Rising Success
16
The chart illustrates the brand's growth trajectory relative to the broader category.show_traction
Open slide detailBeat · Rising Success
17
The slide uses a rule-of-three structure to summarize the core value proposition.present_solution
Open slide detailBeat · The Breakthrough
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transition
Open slide detailBeat · The Breakthrough
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summarize
Open slide detailBeat · The Breakthrough
20
The slide includes a legend for revenue segments and a list of growth drivers.show_traction
Open slide detailBeat · The Breakthrough
21
The slide includes a formal definition of MRR in the footer.show_traction
Open slide detailBeat · The Breakthrough
22
The slide uses teardrop-shaped callouts to highlight percentage growth between periods.show_traction
Open slide detailBeat · The Breakthrough
23
Excludes SBC expense.analyze_data
Open slide detailBeat · Ultimate Achievement
24
The chart illustrates operating leverage by showing the decline in total operating expenses as a percentage of revenue over time.analyze_data
Open slide detailBeat · Ultimate Achievement
25
The slide uses a bar chart metaphor to represent strategic pillars: Merchants/GMV, Solutions, Channels, Partners, and International.plan_implementation
Open slide detailBeat · Ultimate Achievement
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summarize
Open slide detailBeat · Ultimate Achievement
27
This is the iconic Shopify mission statement slide.inspire_vision
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The table shows adjustments for Stock-Based Compensation (SBC) and non-recurring tax expenses.analyze_data