Uber | Start Up Pitch Deck | 25 slides

Uber · 2008-12

arc beats above · slides in the middle · loops below · scroll → 3 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 19 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 8 hits

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100% 2/2 slides 100% 2/2 slides Agitation 2 slides 100% 2/2 slides 100% 2/2 slides · 5 hits

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100% 2/2 slides 50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Solution 10 slides 100% 10/10 slides 100% 10/10 slides · 28 hits

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70% 7/10 slides · 8 hits 10% 1/10 slides 100% 10/10 slides 10% 1/10 slides Market Sizing 4 slides 100% 4/4 slides 100% 4/4 slides · 15 hits

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75% 3/4 slides 100% 4/4 slides

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Traction 1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits

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Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detail

The slide uses a specific example (Ford Crown Victoria) to illustrate the inefficiency of the incumbent market.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

This is an early Uber pitch deck slide (UberCab).frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

Uses an analogy ('NetJets of car services') to explain the business model.present_solution

Open slide detailBeat · AgitationLoop · Cost Of Inaction

Early Uber pitch deck slide.present_solution

Open slide detailBeat · AgitationLoop · Cost Of Inaction

present_solution

Open slide detailBeat · Solution

establish_context

Open slide detailBeat · Solution

Early pitch deck slide showing multi-platform support (iPhone, BlackBerry, Nokia).present_solution

Open slide detailBeat · Solution

Early Uber pitch deck slide showing the initial web-based interface concept.present_solution

Open slide detailBeat · Solution

present_solution

Open slide detailBeat · Solution

This is an early Uber pitch deck slide highlighting the value proposition by contrasting against incumbents.frame_problem

Open slide detailBeat · SolutionLoop · Jobs To Be Done

present_solution

Open slide detailBeat · Solution

Slide compares specific vehicle models and their fuel efficiency (mpg) against industry standards.present_solution

Open slide detailBeat · Solution

establish_context

Open slide detailBeat · Solution

The slide features three small line charts illustrating route optimization paths.present_solution

Open slide detailBeat · Solution

The slide uses a visualization of traffic/demand patterns to illustrate the technical capability of the platform.present_solution

Open slide detail

The table shows historical and projected data from 2004 to 2014.size_opportunity

Open slide detailBeat · Market Sizing

decompose_segments

Open slide detailBeat · Market Sizing

The table provides market data for US taxi and limousine services in 2009, sourced from Philip M. Parker, INSEAD.size_opportunity

Open slide detailBeat · Market Sizing

This is the original UberCab pitch deck slide 20.analyze_data

Open slide detailBeat · Market Sizing

Historical data from the original UberCab pitch deck.size_opportunity

Open slide detail

This slide outlines cost-reduction strategies (used cars, hybrids) and dynamic pricing models (on-demand premiums, off-peak discounts).plan_implementation

Open slide detailLoop · Why Now

This is an early Uber pitch deck slide outlining the initial 'invite-only' and 'premium' positioning strategy.plan_implementation

Open slide detailLoop · Why Now

The slide uses historical smartphone market data (Canalys) to justify the potential for location-based services.size_opportunity

Open slide detail

This is the famous early Uber pitch deck slide showing initial setup and early traction.show_traction

Open slide detailBeat · Traction