Reddit | IPO Presentation Deck | 163 slides

Reddit · 2024-03
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

120
every slide · same image gating as the playbook
01
Slide 1
front_matter
03
front_matter
04
The slide serves as a visual representation of Reddit's content ecosystem and community engagement.show_traction
05
The slide appears to be a background or transition slide featuring a mosaic of Reddit-style posts.filler
06
The slide uses screenshots of Reddit-style interfaces to demonstrate user interaction and community value.illustrate_case
07
This is a branding/cover slide for Reddit, likely from a pitch deck or presentation.front_matter
08
This slide appears to be a placeholder or a 'fun' slide, likely used to break up dense content or as a background for a non-business-related section.filler
09
front_matter
10
The slide uses a dual-representation approach, showing both the Reddit avatar and a photograph of the CEO.other
11
The slide features a person in the center with two callout bubbles displaying metrics.show_traction
12
The slide uses the iconic Reddit mascot (Snoo) to reinforce brand identity alongside the core value proposition.inspire_vision
Open slide detailBeat · ProblemLoop · Logic Chain
13
The slide uses social proof to demonstrate the popularity and engagement levels of the r/awww community.show_traction
Open slide detailBeat · ProblemLoop · Logic Chain
14
The slide uses screenshots of Reddit posts to demonstrate the platform's ability to attract high-profile figures and generate significant user interaction (upvoshow_traction
Open slide detailBeat · ProblemLoop · Logic Chain
15
This appears to be a transition or filler slide in a presentation deck, likely used for comedic effect or to illustrate a point about internet culture.filler
Open slide detailBeat · ProblemLoop · Logic Chain
16
The slide uses a screenshot of a Reddit post and a reply to provide social proof of the product's impact on parenting.illustrate_case
Open slide detailBeat · ProblemLoop · Logic Chain
17
The slide uses a screenshot of a Reddit post as a visual testimonial.illustrate_case
Open slide detailBeat · ProblemLoop · Logic Chain
18
The slide uses a speech-bubble style graphic to emphasize the core mission statement.inspire_vision
Open slide detailBeat · ProblemLoop · Logic Chain
19
The slide uses a donut chart visual to emphasize the 95% metric.show_traction
Open slide detailBeat · ProblemLoop · Logic Chain
20
The visual uses a stylized city metaphor where buildings represent communities.show_traction
Open slide detailBeat · ProblemLoop · Logic Chain
21
The slide uses a speech-bubble style callout to emphasize the core value proposition.establish_context
22
This appears to be a social media announcement graphic rather than a traditional pitch deck slide.other
23
The slide uses a screenshot of a social media post (likely Reddit) to provide social proof of user engagement.illustrate_case
24
This appears to be a frame from a video presentation or pitch deck.inspire_vision
25
The slide uses callout bubbles to label different UI elements of a social platform.present_solution
26
The slide uses a 'show, don't tell' approach to illustrate the variety of community-driven content on the platform.establish_context
27
Uses social proof and community-driven inquiry as a proxy for consumer pain points.frame_problem
28
The slide uses screenshots of Reddit posts to demonstrate organic user needs and questions.frame_problem
29
The slide uses a person in the foreground with a list of icons and text labels in the background.establish_context
30
The slide uses a speech bubble graphic to frame the content, emphasizing community guidelines.establish_context
31
The slide uses a speech-bubble style design for the names/titles.other
32
The slide is a video frame featuring a person speaking, with a graphic overlay.transition
33
The slide uses a hub-and-spoke diagram to connect the Reddit mascot to specific running-related subreddits.establish_context
34
The slide uses 3D character representations (Snoo for Users, speech bubble for Communities) to frame the platform's core value proposition.establish_context
35
The slide uses a force-directed graph or similar network visualization to show the interconnectedness of various interest categories.decompose_segments
36
The background graphic appears to be a force-directed graph or network visualization representing community connections.transition
37
The slide uses a photo of a person as the background with logos of major tech companies floating around him.show_traction
38
The slide features a side-by-side comparison of a Reddit avatar and a real-life photo of the executive.other
39
The slide uses a speech bubble graphic to present the title.transition
40
This appears to be a brand-focused or mission-focused slide, likely from a pitch deck or corporate presentation.inspire_vision
41
transition
42
The slide uses a speech bubble graphic to emphasize the brand's focus on authentic communication.inspire_vision
43
The slide uses a speech bubble graphic to emphasize the core mission statement.inspire_vision
44
The slide uses a speech bubble graphic to emphasize the brand message.inspire_vision
45
The slide features a person sitting in a cafe setting, likely a video still or staged photo, with the metric overlaid.show_traction
46
transition
Open slide detailBeat · Solution
47
The slide uses a dual-representation approach, showing the human executive and their digital persona.other
Open slide detailBeat · Solution
48
The slide uses speech-bubble-like icons to list the growth areas.summarize
Open slide detailBeat · Solution
49
The slide uses Reddit post examples to illustrate the context of the survey data.show_traction
Open slide detailBeat · Solution
50
The slide features a person in a professional setting with an overlay of the key metric.show_traction
Open slide detailBeat · Solution
51
The chart shows a clear positive correlation between account age and user engagement.show_traction
Open slide detailBeat · Solution
52
The chart highlights Reddit's unique audience reach compared to competitors like Facebook, Instagram, TikTok, X, Pinterest, LinkedIn, Snapchat, and Twitch.compare_peers
Open slide detailBeat · Solution
53
This appears to be a frame from a video pitch deck.present_solution
Open slide detailBeat · Solution
54
The slide uses a person in a room setting with floating UI elements to illustrate ad targeting.present_solution
Open slide detailBeat · Solution
55
The slide uses a screenshot of a Reddit thread to illustrate how the product integrates into user discussions.present_solution
Open slide detailBeat · Solution
56
The slide uses a screenshot of a Reddit thread to demonstrate the product's ad placement strategy.present_solution
Open slide detailBeat · Solution
57
The slide features a person speaking, with the ROI metric presented as a callout overlay.show_traction
Open slide detailBeat · Solution
58
The slide features a person speaking, likely a testimonial or expert commentary, with a key metric overlaid.show_traction
Open slide detailBeat · Solution
59
The slide uses screenshots of actual Reddit ads to illustrate the platform's versatility across different customer segments.audience-segmentation
Open slide detailBeat · Solution
60
The chart lacks specific percentage labels, showing only the relative proportions.decompose_segments
Open slide detailBeat · Solution
61
The slide is a video frame with overlaid graphical metrics.show_traction
Open slide detailBeat · Solution
62
The slide features a person speaking with a graphic overlay of a megaphone and a speech bubble containing the text 'Advertising platform'.present_solution
Open slide detailBeat · Solution
63
The slide uses a visual list format with icons to represent each segmentation category.decompose_segments
64
The slide demonstrates a WYSIWYG ad creation interface for a social media platform.present_solution
65
The slide uses a comparison frame to show different styles of brand presence on social platforms.illustrate_case
66
The slide uses a funnel diagram to illustrate the customer journey stages.present_framework
67
The slide uses a funnel diagram to illustrate that the majority of revenue is driven by the bottom-of-funnel 'Action' stage.show_traction
68
The slide uses a speech-bubble style list format to present the solution components.present_solution
69
The slide features a person speaking with an overlay of the solution list.present_solution
70
The slide depicts a loading state of an AI-powered ad generation tool.present_solution
71
This is a UI screenshot of an AI-powered ad generation tool.present_solution
72
This appears to be a UI/UX screen from a product onboarding or campaign setup flow.present_solution
73
The slide shows a UI for creating a Reddit ad, featuring a form on the left and a mobile preview on the right.present_solution
74
The slide shows a UI workflow for setting up an ad campaign, specifically the 'Targeting & Delivery' step.present_solution
75
The slide illustrates a simplified ad creation process, likely for a platform like Reddit, given the UI preview.present_solution
76
The slide is a video frame with a list of four items presented as speech bubbles or callouts.present_solution
Open slide detailLoop · Cost Of Inaction
77
This appears to be a frame from a video testimonial.illustrate_case
Open slide detailLoop · Cost Of Inaction
78
The slide is a video still featuring a person with a name and title overlay.illustrate_case
Open slide detailLoop · Cost Of Inaction
79
The slide uses a collage format to demonstrate the synergy between Adobe's creative tools and Reddit's community-driven content creation.other
Open slide detailLoop · Cost Of Inaction
80
The slide appears to be a graphic asset or title card for a presentation or video stream.front_matter
Open slide detailLoop · Cost Of Inaction
81
This is a screenshot of a social media advertisement used as a slide in a presentation.other
Open slide detailLoop · Cost Of Inaction
82
The slide is a video still used as a testimonial or social proof.illustrate_case
Open slide detailLoop · Cost Of Inaction
83
The slide is a screenshot of a Reddit promoted post.present_solution
Open slide detailLoop · Cost Of Inaction
84
This is a Reddit promoted post advertisement.plan_implementation
Open slide detailLoop · Cost Of Inaction
85
The slide displays three distinct Reddit ad units (Dunkin', Arby's, Buffalo Wild Wings) to illustrate the platform's advertising format.other
86
This is a video frame, likely from a pitch video or testimonial.other
87
The slide uses a central product image with callouts pointing to specific product attributes.present_solution
88
The slide uses a casual, friendly tone with illustrations to demonstrate product usage.present_solution
89
The slide uses a screenshot of a Reddit-style promoted post as a visual anchor for the performance metric.show_traction
90
The slide displays three distinct examples of native advertising on a social platform.other
91
The slide uses a 'banana for scale' meme as a visual joke to emphasize the phone's size.front_matter
92
The slide uses a person in the center as a focal point, with data bubbles floating around them.size_opportunity
Open slide detailBeat · Market Size
93
The slide uses a visual collage of user-generated content to emphasize the scale of the platform.show_traction
Open slide detailBeat · Market Size
94
The slide uses a speech bubble graphic with a toolbox icon to introduce the section.transition
Open slide detailBeat · Market Size
95
The slide features a person in the background, likely a CEO or founder, with an overlay of the growth levers.summarize
Open slide detailBeat · Market Size
96
This appears to be a frame from a video pitch deck or promotional video.other
Open slide detailBeat · Market Size
97
The slide is a frame from a video presentation, featuring a prominent metric callout.show_traction
Open slide detailBeat · Market Size
98
The slide uses Reddit comment UI elements to illustrate the user behavior.show_traction
Open slide detailBeat · Market Size
99
This appears to be a frame from a video pitch deck, likely highlighting a product feature.present_solution
Open slide detailBeat · Market Size
100
The slide uses a simple visual callout to emphasize a key performance metric.show_traction
Open slide detailBeat · Market Size
101
The slide uses a speech bubble background to imply community conversation or social discovery.present_solution
102
This appears to be a frame from a video presentation or pitch deck video.filler
103
The slide is a video frame with a speaker and a list of product capabilities.present_solution
104
This appears to be a frame from a video presentation or pitch deck video.transition
105
The slide features a person speaking, with data points overlaid as callouts.show_traction
106
The slide uses a speech bubble motif for the title and country icons.establish_context
107
The slide uses stylized Reddit post cards to demonstrate community activity and engagement.show_traction
108
The slide uses stylized Reddit post cards to illustrate the platform's community-driven nature.establish_context
109
The slide uses mock-up cards of Reddit posts to illustrate the platform's reach and community-driven content.show_traction
110
This appears to be a frame from a video presentation or pitch deck video.other
111
The slide uses a side-by-side comparison of a rendered UI element and its corresponding code structure.present_solution
112
The slide shows various Reddit-style posts with overlaid 3D gold arrow icons, suggesting a monetization or tipping feature.present_solution
113
The slide uses visual metaphors of Reddit upvotes to imply high engagement/traction across various art-related subreddits.show_traction
114
The slide features a speaker alongside a list of strategic priorities.present_framework
115
The slide is a video frame with an overlay graphic.transition
Open slide detailBeat · Financials
116
The slide uses a dual-identity presentation, showing the professional photo of the CFO and his Reddit avatar.other
Open slide detailBeat · Financials
117
The slide features a speaker with a list of three key attributes of the financial model.present_solution
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118
The slide uses a speech-bubble aesthetic to present key business metrics.summarize
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119
The slide compares DAU and WAU metrics across four quarters, highlighting YoY growth percentages.show_traction
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120
The chart uses color-coded bars to distinguish between years (2021, 2022, 2023).show_traction
Open slide detailBeat · Financials