Diageo · conference-presentation
Diageo | Investor Event Presentation Deck | 63 slides
63 pages · 4 arc beats · 2 loops
Diageo | Investor Event Presentation Deck | 63 slides
Diageo · 2023-06 arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 20 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 5 slides 100% 5/5 slides 100% 5/5 slides · 16 hits — 0/5 slides
40% 2/5 slides — 0/5 slides
100% 5/5 slides — 0/5 slides
Interest 5 slides 100% 5/5 slides 100% 5/5 slides · 22 hits — 0/5 slides
— 0/5 slides
20% 1/5 slides 100% 5/5 slides — 0/5 slides
Desire 5 slides 100% 5/5 slides 100% 5/5 slides · 28 hits — 0/5 slides
20% 1/5 slides 20% 1/5 slides 100% 5/5 slides — 0/5 slides
Satisfaction 5 slides 100% 5/5 slides 100% 5/5 slides · 22 hits — 0/5 slides
— 0/5 slides
60% 3/5 slides 100% 5/5 slides — 0/5 slides
Slide inventory
63 every slide · same image gating as the playbook
05
The slide uses a checkmark list to emphasize strategic pillars.summarize
Open slide detailBeat · Attention
08
The slide uses a map to show regional distribution and a bar chart to show market leadership in premium segments.analyze_data
Open slide detailBeat · Interest
09
The slide uses a donut chart to visualize market share by category and provides a visual product gallery for the Scotch portfolio.analyze_data
Open slide detailBeat · Interest
10
The slide uses a stacked bar chart to visualize market share distribution among competitors.compare_peers
Open slide detailBeat · Interest
11
The slide uses a combination of a big number metric and a bar chart to demonstrate market performance.summarize
Open slide detailBeat · Desire
12
The map uses color-coded regions to display CAGR percentages.analyze_data
Open slide detailBeat · Desire
14
The slide uses three bar charts to illustrate growth metrics for Johnnie Walker and its sub-brands.analyze_data
Open slide detailBeat · Desire
15
The chart uses a broken axis (indicated by the diagonal lines on the bars) to emphasize the growth trend.analyze_data
Open slide detailBeat · Desire
16
The slide uses a two-row grid layout to represent sequential or thematic phases of sustainability efforts.plan_implementation
Open slide detailBeat · Satisfaction
17
The slide uses a 2x2 grid layout to represent strategic pillars.summarize
Open slide detailBeat · Satisfaction
19
The slide uses a diagonal red line to suggest growth or progression across four distinct historical phases.present_framework
Open slide detailBeat · Satisfaction
21
The slide uses a split-screen lifestyle photography background with a dark overlay to emphasize the headline.establish_context
Open slide detailLoop · Golden Circle
22
The slide serves as social proof/authority citation for product quality.other
Open slide detailLoop · Golden Circle
23
Slide contains only a portrait and footer branding.introduce_nominees
Open slide detailLoop · Golden Circle
24
The slide contains branding elements for Diageo and Johnnie Walker, but no substantive content.filler
Open slide detailLoop · Golden Circle
25
This appears to be a brand marketing or advertising slide rather than a standard business presentation slide.other
Open slide detailLoop · Golden Circle
26
This is a brand advertisement slide, not a typical business presentation slide.other
Open slide detailLoop · Golden Circle
27
The slide uses a brand-heavy aesthetic with four distinct metric boxes.summarize
Open slide detailLoop · Golden Circle
28
The slide uses a visual juxtaposition to represent two core pillars of the brand's marketing strategy.present_solution
Open slide detailLoop · Golden Circle
29
The chart uses stacked bars to show the shift from standard to premium-plus segments over time.analyze_data
30
This appears to be a marketing or brand activation slide showing a physical retail environment.other
31
This is a high-end product marketing image, likely used as a title or transition slide in a brand presentation.front_matter
36
The slide serves as a visual brand asset showing the geographic footprint of Diageo's Scotch whisky distilleries.establish_context
38
The slide uses a screenshot of a mobile app to illustrate a digital customer experience.present_solution
39
The slide is a high-impact visual advertisement for a specific product variant.front_matter
40
This is a marketing/product launch slide, not a typical business presentation slide.other
41
The slide uses a visual list format to map specific product examples to sustainability initiatives.present_solution
Open slide detailLoop · Cost Of Inaction
42
The slide is a visual showcase of a product collaboration. The 'AIR-INK' logo is visible on the bottom right.other
Open slide detailLoop · Cost Of Inaction
43
This appears to be a brand partnership or product launch slide.front_matter
Open slide detailLoop · Cost Of Inaction
45
The third item is highlighted with a background bar, indicating the current focus of the presentation.transition
Open slide detailLoop · Cost Of Inaction
46
LAC stands for Latin America and Caribbean. LPA+TBA likely refers to Legal Purchase Age + Total Beverage Alcohol.size_opportunity
47
The background text 'DIAG' is partially visible, likely part of a larger brand name like 'DIAGEO'.introduce_nominees
48
The slide uses a combination of bar charts for growth and market share, and a concentric circle diagram to illustrate the total addressable market (TBA) share.quantify_opportunity
51
L4W = Last 4 Weeks; TBA = Total Beverage Alcohol; LPA = Legal Purchase Age.summarize
54
The slide uses visual examples of experiential marketing to support the thesis of driving talkability.present_solution
55
The slide includes a footer note with a specific data point about women whisky drinkers in Brazil.illustrate_case
56
The slide uses a circular diagram to illustrate a self-reinforcing business model.present_framework
57
The slide uses a 2x2 grid layout with photographic backgrounds representing each strategic pillar.summarize
58
The slide serves as a visual placeholder for the Q&A session, showcasing the brand portfolio.summarize