Aston Martin Lagonda | Investor Day Presentation Deck | 66 slides

Aston Martin · 2023-06
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
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Slide inventory

66
every slide · same image gating as the playbook
01
Slide 1
front_matter
03
front_matter
05
establish_context
06
front_matter
07
The slide uses a horizontal timeline structure to categorize strategic milestones into three distinct time periods.plan_implementation
08
summarize
09
front_matter
10
The reflection of the SUV as a race car visually communicates the 'performance' aspect of the mission statement.establish_context
11
The slide uses a dual-column layout to categorize brand attributes, with a unifying 'Innovation' label at the bottom.present_framework
12
Uses a 2D coordinate system to illustrate brand repositioning.frame_situation
13
Uses a Venn diagram to define the 'HLS' (High Luxury Sport) segment.present_framework
14
summarize
15
The slide uses a 2x2 grid layout to categorize different brand pillars (SUV, Super Tourer, Valhalla, F1-inspired) with specific attitudinal descriptors.present_framework
16
The slide uses a three-column layout to categorize integration efforts and their respective quantitative outcomes.summarize
17
Uses a comparison frame to show how the brand strategy is executed across two distinct channels.present_framework
18
Uses a before/after framing to contrast current state (Innovations in use) with future state (Innovations to target).present_solution
19
The slide uses a 2x2 grid of photographs to illustrate the brand's experiential strategy.illustrate_case
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summarize
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transition
22
The slide uses a high-quality architectural render to communicate brand positioning rather than quantitative data.establish_context
23
The slide uses a background map to imply global reach and a three-column structure to detail specific initiatives.plan_implementation
24
The slide uses a three-column process flow to describe the strategic rollout of the Q brand.present_solution
25
The chart combines a bar chart for sales volume and a line chart for average sales price. The right side uses a vertical gradient arrow to show relative performanalyze_data
26
front_matter
27
establish_context
28
The chart uses IHS market forecast data to illustrate Aston Martin's strategic positioning in high-growth segments.size_opportunity
Open slide detailBeat · Problem
29
The chart illustrates a transition in powertrain technology over time.size_opportunity
Open slide detailBeat · Problem
30
The slide uses a grid-based timeline layout to categorize vehicle types (ICE, PHEV, BEV, Specials) against a 7-year horizon.plan_implementation
Open slide detailBeat · ProblemLoop · Why Now
31
front_matter
Open slide detailBeat · Product
32
The slide uses a scatter-plot style layout to imply a shift in product positioning.present_solution
Open slide detailBeat · Product
33
The chart displays dual Y-axes for Torque and Power, comparing two vehicle models across engine speed.analyze_data
Open slide detailBeat · Product
34
The slide uses two line charts to demonstrate improved vehicle dynamics and powertrain software tuning.analyze_data
Open slide detailBeat · Product
35
present_solution
Open slide detailBeat · Product
36
filler
Open slide detailBeat · Product
37
The slide uses a visual contrast strategy to define the brand's dual focus.establish_context
Open slide detailBeat · Solution
38
The slide uses a split-view to contrast the chassis engineering with the powertrain integration.illustrate_case
Open slide detailBeat · Solution
39
The slide uses a dual-column layout to contrast technical performance (BEV/ICE telemetry) with collaborative R&D (CFD simulation and partner logos).present_framework
Open slide detailBeat · Solution
40
The slide shows a 3D render of an electric vehicle chassis with a battery pack and drivetrain components.present_solution
Open slide detailBeat · Solution
41
The slide uses a logo-grid layout to establish credibility through association with established automotive and technology brands.establish_context
Open slide detailBeat · Solution
42
establish_context
Open slide detailBeat · Solution
43
The slide features two high-quality product photos of battery technology components.establish_context
Open slide detailBeat · Solution
44
The slide highlights the strategic partnership with Mercedes-Benz for core vehicle technologies.establish_context
Open slide detailBeat · Solution
45
The background is a stylized digital dashboard of a car, reinforcing the 'driver-centric' theme.present_solution
Open slide detailBeat · Solution
46
summarize
Open slide detailBeat · Team
47
front_matter
Open slide detailLoop · Cost Of Inaction
48
summarize
49
propose_solution
Open slide detailLoop · Three Horizons
50
prioritize
Open slide detailLoop · Three Horizons
51
present_solution
Open slide detailLoop · Three Horizons
52
The image shows a wall listing employee names, reinforcing the 'People' theme. The footer lists core values: UNITY | OPENNESS | TRUST | OWNERSHIP | COURAGE.summarize
Open slide detailLoop · Three Horizons
53
The slide uses a hub-and-spoke circular process diagram to represent a holistic sustainability strategy.summarize
Open slide detailLoop · Three Horizons
54
summarize
55
front_matter
56
front_matter
57
The slide uses a tabular layout with circular data markers to emphasize growth.analyze_data
Open slide detailBeat · Financials
58
summarize
Open slide detailBeat · Financials
59
The slide uses a comparison table format to track progress against strategic targets set in October 2020.summarize
Open slide detailBeat · Financials
60
analyze_data
Open slide detailBeat · Financials
61
The chart uses a waterfall bridge format to explain margin expansion.analyze_data
Open slide detailBeat · Financials
62
The slide highlights the strategic pivot from internal combustion engines to battery electric vehicles.analyze_data
Open slide detailBeat · Financials
63
present_solution
Open slide detailBeat · Financials
64
summarize
Open slide detailBeat · Financials
65
summarize
66
front_matter