Fiverr | Investor Presentation Deck | 46 slides — playbook

Fiverr | Investor Presentation Deck | 46 slides

Fiverr · 2023-05

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

4

coverage by narrative range · generated from this deck JSON

Narrative range 18 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits

— 0/2 slides

50% 1/2 slides 50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Solution 6 slides 100% 6/6 slides 100% 6/6 slides · 26 hits

— 0/6 slides

83.3% 5/6 slides · 6 hits 66.7% 4/6 slides 100% 6/6 slides 100% 6/6 slides Traction 7 slides 100% 7/7 slides 100% 7/7 slides · 26 hits

— 0/7 slides

42.9% 3/7 slides · 6 hits 42.9% 3/7 slides 100% 7/7 slides

— 0/7 slides

Market Size 3 slides 100% 3/3 slides 100% 3/3 slides · 10 hits

— 0/3 slides

33.3% 1/3 slides 66.7% 2/3 slides 100% 3/3 slides 66.7% 2/3 slides

Slide inventory

46

every slide · same image gating as the playbook

01

Includes branding elements and representative imagery of the platform's use cases.front_matter

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02

other

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03

summarize

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04

establish_context

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05

The slide uses a split-layout with a mission statement on the left and key metrics on the right.summarize

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06

plan_implementation

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07

size_opportunity

Open slide detailBeat · Market Size

08

Uses a side-by-side comparison list to frame the market shift.establish_context

Open slide detailBeat · Market SizeLoop · Why Now

09

The slide uses a donut chart to visualize market segmentation by service category.size_opportunity

Open slide detailBeat · Market SizeLoop · Why Now

10

Uses an analogy to e-commerce in 1994 to frame the current state of the freelancing market.argue_timing

Open slide detailLoop · Why Now

11

Uses a dual-track timeline/process flow to highlight friction points.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

12

transition

Open slide detailBeat · ProblemLoop · Cost Of Inaction

13

present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

14

Uses a contrast-pairs framework to differentiate the business model.compare_peers

Open slide detailBeat · SolutionLoop · Cost Of Inaction

15

The slide uses a split-screen layout to contrast the benefits for the two sides of the marketplace.present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

16

The slide uses a double-loop flywheel diagram centered on the brand logo.present_framework

Open slide detailBeat · SolutionLoop · Cost Of Inaction

17

The slide is purely visual/introductory for the business model section.present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

18

Uses a vertical timeline/process flow to explain the business model mechanics.present_framework

Open slide detailBeat · SolutionLoop · Cost Of Inaction

19

summarize

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20

show_traction

Open slide detailBeat · Traction

21

The chart demonstrates long-term retention and cohort stability.show_traction

Open slide detailBeat · Traction

22

The chart uses a dot plot to visualize cohort-based ROI growth. Green dots represent the most recent data point for each cohort.show_traction

Open slide detailBeat · Traction

23

transition

Open slide detailBeat · Traction

24

The chart includes a dotted vertical line separating the full-year data from the partial-year Q1 2023 data.show_traction

Open slide detailBeat · Traction

25

The chart highlights a 2400 bps improvement over a 3-year period.show_traction

Open slide detailBeat · Traction

26

The slide shows a progression of margin improvements over five quarters, leading to a target model.analyze_data

Open slide detailBeat · Traction

27

The slide uses a dotted line across a world map background to suggest a journey or progression of growth initiatives.plan_implementation

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28

The slide uses a dotted arc to connect the product features list to the visual interface mockup.illustrate_case

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29

The slide uses a language selection dropdown UI element overlaid on a world map to illustrate global reach.plan_implementation

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30

Includes a screenshot of the seller dashboard and a specific user success story.present_solution

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31

transition

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32

Includes a timeline of the seller's journey and a direct quote.illustrate_case

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33

Includes a timeline of usage and a list of service categories.illustrate_case

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34

The slide uses a timeline to show the progression of the customer relationship.show_traction

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35

Includes a timeline of adoption and key metrics (8 team members, 1000+ orders).illustrate_case

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36

The slide uses a timeline to show the seller's progression and a pull-quote to provide social proof.show_traction

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37

Includes a timeline of business growth and a list of services purchased.illustrate_case

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38

Includes a timeline of usage and a list of services purchased.illustrate_case

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39

Includes a timeline of the seller's growth and a direct quote.illustrate_case

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40

The slide uses a timeline to show the seller's progression and includes key performance metrics.show_traction

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41

Includes a timeline of the founder's career and key metrics of his success on the platform.illustrate_case

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42

appendix

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43

Includes data for Q1'22 through Q1'23.analyze_data

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44

Standard financial disclosure slide for non-GAAP metrics.analyze_data

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45

Standard financial disclosure slide for public company reporting.analyze_data

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46

state_next_steps

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