Blue Apron | Results Presentation Deck | 24 slides

Blue Apron · 2023-05
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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4
coverage by narrative range · generated from this deck JSON

Slide inventory

24
every slide · same image gating as the playbook
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Slide 1
front_matter
Open slide detailBeat · Attention
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other
Open slide detailBeat · Attention
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other
Open slide detailBeat · Attention
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introduce_nominees
Open slide detailBeat · Attention
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Includes detailed footnotes defining the metrics used.analyze_data
Open slide detailBeat · Attention
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summarize
Open slide detailBeat · NeedLoop · Quick Win Big Bet
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analyze_data
Open slide detailBeat · NeedLoop · Quick Win Big Bet
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summarize
Open slide detailBeat · NeedLoop · Quick Win Big Bet
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The slide uses a visual of a Blue Apron meal kit box and recipe card to ground the brand identity.present_solution
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
10
The slide uses a metaphorical image of a person eating pasta, likely representing 'eating one's own cooking' or operational efficiency.present_solution
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
11
analyze_data
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
12
The slide uses a background image of food/wine to reinforce the 'menu options' theme.summarize
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
13
The slide uses high-contrast imagery to emphasize financial performance metrics.summarize
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
14
introduce_nominees
Open slide detailBeat · Action
15
summarize
Open slide detailBeat · Action
16
The chart displays a dual-axis style visualization (though only one axis is explicitly labeled for revenue) comparing revenue in millions against customer countanalyze_data
Open slide detailBeat · Action
17
Includes YoY growth percentages for each metric per quarter.analyze_data
Open slide detailBeat · Action
18
The slide compares quarterly trends for Variable Margin (line chart) and PTG&A (bar chart with % of Net Revenue metrics).analyze_data
Open slide detailBeat · Action
19
The slide uses a bar chart to show quarterly financial performance, with a specific callout for marketing spend impact.analyze_data
Open slide detailBeat · Action
20
state_next_steps
Open slide detailBeat · Action
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front_matter
23
The table includes a footnote regarding the adoption of ASC 842.analyze_data
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front_matter