Blue Apron | Results Presentation Deck | 24 slides

Blue Apron · 2023-03
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 5 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits
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Desire 1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits
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Interest 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits
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Need 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits
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Satisfaction 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits
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Slide inventory

24
every slide · same image gating as the playbook
01
Slide 1
front_matter
02
front_matter
04
introduce_nominees
05
Includes detailed footnotes defining the metrics used.analyze_data
Open slide detailBeat · Attention
06
summarize
Open slide detailBeat · Desire
07
analyze_data
Open slide detailBeat · Interest
08
present_solution
Open slide detailBeat · Need
09
The slide uses a visual of a meal kit box and recipe card to ground the brand identity, paired with partner logos.present_solution
10
The slide uses a visual metaphor of a person eating pasta to represent 'margin improvements' (likely a play on 'eating into margins' or 'serving up results').present_solution
11
analyze_data
Open slide detailBeat · SatisfactionLoop · Zoom In
12
The slide uses a background image of food/wine to reinforce the 'menu options' theme.summarize
Open slide detailLoop · Zoom In
13
The slide uses a split-screen visual design with food imagery, likely representing a 'lean' or 'trimmed' theme.summarize
Open slide detailLoop · Zoom In
14
introduce_nominees
15
summarize
Open slide detailLoop · Cost Of Inaction
16
The chart displays a dual-axis style visualization (though only one axis is explicitly labeled for revenue) comparing revenue in millions against customer countanalyze_data
Open slide detailLoop · Cost Of Inaction
17
Includes YoY growth percentages for each metric per quarter.analyze_data
Open slide detailLoop · So What Cascade
18
The slide compares quarterly trends for Variable Margin (line chart) and PTG&A (bar chart with % of Net Revenue metrics).analyze_data
Open slide detailLoop · So What Cascade
19
The slide uses a bar chart to show quarterly financial performance, with a specific callout for marketing spend impact.analyze_data
Open slide detailLoop · So What Cascade
20
state_next_steps
21
front_matter
23
Includes a footnote regarding ASC 842 adoption.analyze_data
24
front_matter