Taboola · conference-presentation
Taboola | Investor Day Presentation Deck | 156 slides
120 pages · 4 arc beats · 2 loops
Taboola | Investor Day Presentation Deck | 156 slides
Taboola · 2023-02 arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 39 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Setup 5 slides 100% 5/5 slides 100% 5/5 slides · 14 hits — 0/5 slides
20% 1/5 slides 60% 3/5 slides 100% 5/5 slides — 0/5 slides
Problem (Identify pain) 6 slides 100% 6/6 slides 100% 6/6 slides · 28 hits — 0/6 slides
— 0/6 slides
50% 3/6 slides 100% 6/6 slides — 0/6 slides
Situation & Context 9 slides 100% 9/9 slides 100% 9/9 slides · 32 hits — 0/9 slides
44.4% 4/9 slides 22.2% 2/9 slides 100% 9/9 slides — 0/9 slides
Evidence & Proof 19 slides 100% 19/19 slides 100% 19/19 slides · 77 hits — 0/19 slides
42.1% 8/19 slides 31.6% 6/19 slides 100% 19/19 slides 31.6% 6/19 slides Slide inventory
120 every slide · same image gating as the playbook
04
The slide uses a real-world example of a complex menu to demonstrate cognitive load.other
Open slide detailBeat · Setup
05
The image serves as a historical comparison of search engine design philosophies.compare_peers
Open slide detailBeat · Setup
06
The slide uses a visual metaphor of a 'mirrored' or 'reversed' reality, likely to introduce a counter-intuitive point or a disruption in the market.filler
07
The slide uses a visual example of a content discovery platform to frame the topic of recommendation algorithms.establish_context
08
The slide uses a screenshot of an Amazon homepage to illustrate the concept of recommendation engines.establish_context
09
The slide uses screenshots of a mobile app (Spotify) to illustrate the ubiquity of recommendation algorithms.establish_context
10
The slide uses screenshots of viral-style content to illustrate the reach of recommendation algorithms.establish_context
11
The slide uses a metaphorical image of a person looking through a telescope to represent 'discovery'.transition
12
The slide uses a background image of an eye to suggest 'insights' or 'vision'.illustrate_case
14
The slide uses a 'horror vacui' aesthetic to demonstrate the negative impact of ad clutter.expose_contradiction
Open slide detailBeat · Problem (Identify pain)
15
The slide uses a series of mobile phone screenshots to illustrate the 'walled garden' concept where ads are seamlessly blended with organic content.compare_peers
Open slide detailBeat · Problem (Identify pain)
16
The slide uses a visual metaphor of a mobile phone screen to illustrate the integration of sponsored and editorial content.establish_context
Open slide detailBeat · Problem (Identify pain)
17
The slide uses a globe graphic to represent the global scale of the Open Web.establish_context
Open slide detailBeat · Problem (Identify pain)
18
The slide uses a visual metaphor of a clothing tag to convey the message that a 'one size fits all' approach is inadequate for the open web.frame_problem
Open slide detailBeat · Problem (Identify pain)
19
The slide uses a metaphor of a rocket engine to represent the power of their AI technology.establish_context
Open slide detailBeat · Problem (Identify pain)
20
The slide uses a metaphor of rocket fuel to describe the scale and nature of the business.establish_context
21
The slide uses a rocket metaphor to represent the combination of AI and Data.front_matter
22
The slide uses a 'logo-grid' layout to establish social proof and credibility.establish_context
24
The chart uses a mountain peak to visually represent the growth trend.establish_context
25
The slide uses a metaphorical image of a person looking out over a landscape to represent future vision.summarize
26
The slide uses a visual metaphor of a smartwatch to represent the 'anywhere' aspect of the headline.establish_context
27
The slide uses a futuristic car interior to illustrate the concept of content availability in autonomous vehicles.establish_context
28
The slide uses a visual metaphor of a smart speaker to represent voice search queries.establish_context
31
The slide uses a globe graphic as a central visual anchor for the $64B market size.frame_situation
Open slide detailBeat · Situation & Context
32
This is a template slide intended for data visualization, likely to be filled in later.frame_situation
Open slide detailBeat · Situation & Context
33
The chart uses a single data point 'OW' (likely Open Web) plotted on a coordinate system.size_opportunity
Open slide detailBeat · Situation & Context
34
The chart uses a background image of a hand holding a smartphone to emphasize mobile engagement.compare_peers
Open slide detailBeat · Situation & Context
35
The chart uses a background image of a person using a smartphone. The axes are Time (min per year) and Value (cents per min).analyze_data
Open slide detailBeat · Situation & Context
36
The chart uses logos for data points. The list on the right likely represents the competitive advantages of the entities shown.analyze_data
Open slide detailBeat · Situation & Context
37
The chart uses logos to represent data points (OW, Facebook, Yahoo/Other, Google).compare_peers
Open slide detailBeat · Situation & Context
39
The chart uses a treemap layout to represent the relative time spent across various digital categories.analyze_data
42
The slide contains a single tiny yellow pixel in the center, which appears to be an artifact or intentional minimal design element.filler
43
The slide uses a tiny yellow dot to visually represent the '10 sec a day' concept, emphasizing the disproportionate scale of revenue.quantify_opportunity
44
The slide uses a tiny yellow dot to visually represent the 0.03% share.quantify_opportunity
45
The slide uses a tiny yellow dot in the center of a large rectangle to represent the small market share.quantify_opportunity
46
The chart uses a scatter plot format to visualize the trade-off between time spent and monetization value per minute.compare_peers
47
The slide uses a mathematical equation at the top to derive a $3.5B figure, supported by a scatter plot showing time spent vs. value per minute for different enquantify_opportunity
48
The slide uses a scatter-plot style visualization to map time spent vs value per minute for different platforms (OW, Facebook, Taboola).size_opportunity
51
The background features a network-style graphic with email icons, suggesting connectivity and data processing.front_matter
Open slide detailBeat · Evidence & Proof
52
The slide uses a 3D-effect visual to represent dual perspectives or layers of human engagement with AI.frame_situation
Open slide detailBeat · Evidence & Proof
53
The slide uses a split-screen image showing bounding boxes around pedestrians and vehicles, typical of object detection models like YOLO or Faster R-CNN.establish_context
54
The background features a repeating pattern of language-related icons (speech bubbles, 'Hello', 'Bonjour', 'Namaste', 'Translation').establish_context
55
The slide uses a process flow diagram to contrast the two approaches.present_framework
56
The slide shows a neural network architecture mapping input images to edges, combinations of edges, and object models.establish_context
57
The diagram depicts a standard Reinforcement Learning (RL) feedback loop.present_framework
58
The slide uses a split-screen layout with a dark blue left side and a dark grey right side, featuring a collage of images representing AI capabilities.frame_situation
59
The visual is an impossible object (Penrose triangle), likely used as a metaphor for the complexity of the problem.frame_problem
Open slide detailBeat · Evidence & Proof
60
The slide uses a central eclipse image as a focal point for the brand's scale metrics.summarize
Open slide detailBeat · Evidence & Proof
61
The slide highlights the hybrid nature of their research engineers and their focus on continuous experimentation.establish_context
Open slide detailBeat · Evidence & Proof
62
Uses a mountain peak as a metaphor for the progression of technical capability.establish_context
Open slide detailBeat · Evidence & Proof
63
The slide uses a lifestyle image to convey a positive, modern brand sentiment.present_solution
Open slide detailBeat · Evidence & Proof
64
The background is a stylized network/data visualization graphic.transition
Open slide detailBeat · Evidence & Proof
65
The diagram shows a funnel-like process where a large set of possibilities is filtered down to specific sponsored content.frame_problem
Open slide detailBeat · Evidence & Proof
66
The slide uses a simple causal chain/process flow to explain the eCPM formula.frame_problem
Open slide detailBeat · Evidence & Proof
67
The slide uses a visual metaphor of a self-driving car to represent the 'autonomous' nature of the SmartBid AI platform.front_matter
Open slide detailBeat · Evidence & Proof
68
The slide uses a comparison frame to illustrate the predictive capabilities of the SmartBid tool.analyze_data
69
Uses a moon phase metaphor to represent the balance between exploitation and exploration.present_framework
70
The slide uses a contrast-based layout to show how interest categories impact ranking scores and CPA.analyze_data
71
The chart displays fluctuations in ranking scores relative to an average across the days of the week.analyze_data
72
Uses a specific example (Amazon stock split) to illustrate contextual ad targeting.present_framework
73
The slide uses a scatter plot to map content topics, likely representing a content landscape or interest map.other
79
The slide uses a visual cluster of terms to imply complexity and fragmentation in the publisher ecosystem.frame_problem
80
The slide uses a word cloud-like layout to show the fragmentation of digital media strategies.diagnose_problem
81
The slide uses a timeline-style visualization to contrast a simple purchase path with a more complex, personalized engagement path.illustrate_case
83
The slide uses a layered stack architecture to represent the platform's capabilities.present_framework
84
The slide uses a process-oriented matrix structure to align platform features with the marketing funnel.present_framework
85
Includes a line chart showing growth in active advertisers from 2018 to 2021 and a logo grid of major clients.analyze_data
86
The slide uses a hub-and-spoke style diagram to show connectivity to various third-party platforms.establish_context
88
The slide uses a structured layout to define the three pillars of the GTM strategy.present_framework
93
The slide uses a visual mapping of brand logos to specific consumer 'moments'.present_framework
94
The chart uses photographic imagery within pie slices to represent different platform types.analyze_data
95
The slide uses a high-quality lifestyle image to set a thematic tone for 'discovery'.front_matter
96
Uses Nielsen branding; compares native discovery vs. interruptive preroll.present_framework
Open slide detailLoop · Before After
97
The slide uses a comparison frame to highlight the superiority of native discovery-based advertising.analyze_data
Open slide detailLoop · Before After
98
The slide uses a quote from an IAB report to establish context for the quantitative metric regarding ad perception.summarize
100
The slide uses a classic marketing funnel framework to align product offerings with specific business outcomes.present_framework
101
The slide uses a visual mockup of a mobile device displaying a CBS News article to illustrate the ad placement context.present_solution
102
The slide uses a visual mockup of a mobile feed to illustrate the product in action.present_solution
104
The slide uses a visual example of a Blinkist ad to illustrate how different ad components (description vs CTA) drive conversion rates.present_solution
106
The slide uses a 2x2 grid layout to categorize the specific certifications and standards Taboola adheres to.summarize
109
The slide features a screenshot of the 'Taboola Trends' dashboard, specifically highlighting a world map visualization.analyze_data
111
The slide uses a split layout with a lifestyle image on the left and two logo grids on the right.establish_context
115
The slide uses a logo-grid layout to establish credibility through brand association.establish_context
116
The slide uses a four-column structure to categorize business capabilities.present_framework
117
The slide uses screenshots of digital articles to demonstrate the 'Connexity Link' integration.illustrate_case
118
The slide uses screenshots of Yahoo Shopping to illustrate the placement of sponsored products.illustrate_case
119
Shows a three-step flow: Influencer profile -> Instagram Story -> Product landing page.illustrate_case