Auto Trader Group | Investor Day Presentation Deck | 100 slides

Auto Trader · 2022-09
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

100
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Attention
02
other
Open slide detailBeat · Attention
03
filler
Open slide detailBeat · Attention
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summarize
Open slide detailBeat · Attention
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front_matter
Open slide detailBeat · Attention
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front_matter
07
transition
08
The charts show a consistent upward trend across all metrics, with a notable dip in FY21 followed by a strong recovery in FY22.summarize
09
Uses a checklist format to indicate status (check, cross, dash).summarize
10
The table excludes products related to the 'deal builder journey'.present_solution
11
The slide uses a series of mobile app screenshots to illustrate product features.present_solution
12
The slide uses a hub-and-spoke style layout to connect the central purpose to five supporting strategic strands.present_framework
13
The slide uses a three-column layout to present internal metrics, cultural drivers, and external benchmarking.summarize
14
The diagram uses a nested circle structure to imply foundational support.present_framework
15
Uses a before-after-bridge framework to contrast the historical print cannibalization with the current digital retailing growth strategy.present_framework
Open slide detailBeat · NeedLoop · Before After
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summarize
Open slide detailBeat · NeedLoop · Before After
17
transition
Open slide detailBeat · NeedLoop · Before After
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The diagram uses a nested circle structure to show hierarchy or integration.present_framework
Open slide detailBeat · NeedLoop · Before After
19
establish_context
Open slide detailBeat · NeedLoop · Before After
20
Data sourced from Auto Trader Brand Tracker, March 2022.compare_peers
Open slide detailBeat · NeedLoop · Before After
21
Data from Auto Trader Brand Tracker, March 2022, n=1,000.summarize
22
The chart highlights Auto Trader's significant lead over competitors like Gumtree, eBay Motors, Motors.co.uk, CarGurus, and heycar.compare_peers
23
The central diagram is a hub-and-spoke model representing the network effect.present_framework
24
The ARPR chart includes a specific annotation regarding the FY21 COVID-related impact.analyze_data
25
The chart excludes COVID-related discounts. The data is segmented by three categories: Price Lever, Stock Lever, and Product Lever.analyze_data
26
The slide uses a stacked bar chart to show profit pools and a table to show yield percentages.analyze_data
27
The chart uses a floating bar format to show ranges of yield percentages for different companies.compare_peers
28
The chart uses a stacked bar approach where the solid blue represents current penetration and the hatched area represents future growth potential.analyze_data
29
summarize
30
establish_context
31
Uses a combination of stacked bar, column, and line charts to validate market growth assumptions.analyze_data
32
The chart uses a color shift to distinguish historical data from the forecast period.analyze_data
33
Uses a balance scale metaphor to illustrate opposing market forces.diagnose_problem
34
The slide uses a combination of stacked bar charts for penetration and a combo chart (bar + line) for PCH volumes.analyze_data
35
The chart highlights the 2030 milestone for the end of new petrol and diesel car sales.analyze_data
36
The slide uses a series of mobile screenshots to illustrate specific product features and marketing campaigns.present_solution
37
The slide uses a chevron-style layout to connect the value proposition to the market context table.present_solution
38
present_solution
39
size_opportunity
40
transition
Open slide detailBeat · Satisfaction
41
The diagram uses a nested circle structure to show business hierarchy or integration.present_framework
Open slide detailBeat · Satisfaction
42
compare_peers
Open slide detailBeat · Satisfaction
43
The diagram uses a concentric circle layout to represent the relationship between the core business and the platform capabilities.present_solution
Open slide detailBeat · Satisfaction
44
The slide uses a four-column layout to categorize technical and organizational capabilities.summarize
Open slide detailBeat · Satisfaction
45
The diagram uses a layered architecture approach to illustrate platform integration.present_framework
Open slide detailBeat · Satisfaction
46
transition
Open slide detailBeat · Satisfaction
47
The slide uses a logo-grid layout to demonstrate ecosystem breadth.establish_context
Open slide detailBeat · Satisfaction
48
The slide uses a three-part structure to define the company's data advantage.present_framework
Open slide detailBeat · Satisfaction
49
The slide uses a grid layout to categorize partners by industry segment.establish_context
Open slide detailBeat · Satisfaction
50
The slide uses a hub-and-spoke style diagram to represent the platform ecosystem.present_solution
Open slide detailBeat · Satisfaction
51
filler
Open slide detailBeat · Satisfaction
52
transition
Open slide detailBeat · Satisfaction
53
The diagram uses a bullseye/concentric circle structure to show hierarchy or integration.present_framework
Open slide detailBeat · Satisfaction
54
transition
Open slide detailBeat · Satisfaction
55
The chart highlights the significant deviation from the historical trend starting in 2020.analyze_data
Open slide detailBeat · Satisfaction
56
The slide uses a matrix-like structure to compare three strategic pillars of online retail impact.compare_peers
Open slide detailBeat · Satisfaction
57
The slide uses a timeline-based process flow to illustrate the customer journey.present_framework
Open slide detailBeat · Satisfaction
58
The slide uses a timeline framework to map out the customer journey steps.present_framework
Open slide detailBeat · Satisfaction
59
Uses a timeline-based customer journey map to illustrate the hybrid nature of the current car buying process.present_framework
Open slide detailBeat · Satisfaction
60
The slide uses a color-coded timeline to distinguish between online and offline tasks in the car buying process.present_solution
Open slide detailBeat · Satisfaction
61
The chart highlights a clear preference for digital interaction across most tasks, while acknowledging the continued role of the physical forecourt.analyze_data
62
Data from Auto Trader Car Buyers Tracker, July 2022, n=2,002.analyze_data
63
summarize
64
present_framework
65
The table uses a checkmark/cross system to denote availability of features.compare_peers
66
transition
67
The diagram uses concentric circles to show the relationship between the core marketplace and the platform expansion.present_framework
68
transition
69
The slide uses a matrix structure to map three product initiatives against three stakeholder groups.present_solution
70
Uses a chevron-style flow diagram to connect problems to solutions.present_solution
71
transition
72
summarize
73
The slide uses a narrative approach to demonstrate product-market fit or operational success.illustrate_case
74
Uses a before-after-framing style to justify strategic choices.present_solution
75
The timeline uses a two-row layout with a connector arrow; future milestones are faded out.plan_implementation
76
transition
77
present_solution
78
analyze_data
79
The slide uses a hierarchical decomposition to show how products map to profit levers (Sales volume, GPU, OPEX).present_solution
80
Uses a circular diagram to imply a virtuous cycle or interconnected ecosystem.summarize
Open slide detailLoop · Quick Win Big Bet
81
transition
Open slide detailLoop · Quick Win Big Bet
82
The slide uses a grouped bar chart to contrast pre-pandemic and current performance metrics.analyze_data
Open slide detailLoop · Quick Win Big Bet
83
Uses a process-style flow diagram to connect market trends to the acquisition and subsequent benefits.present_solution
Open slide detailLoop · Quick Win Big Bet
84
The slide uses a logo-grid layout to demonstrate the breadth of industry partnerships.establish_context
Open slide detailLoop · Quick Win Big Bet
85
The slide uses a 3-column matrix structure to define the strategic benefits of the merger.present_solution
Open slide detailLoop · Quick Win Big Bet
86
The slide uses a linear process flow to demonstrate the integration of Autorama's buy online journey within the Auto Trader platform.illustrate_case
87
The slide uses a matrix structure to contrast current performance (FY23) with future goals (mid-term) across four key business metrics.prioritize
88
Uses a visual representation of market segments (Total, Leasing, Broker) to show relative sizes and changes over time.size_opportunity
89
Uses a simple arithmetic equation structure to illustrate margin buildup.analyze_data
90
transition
Open slide detailBeat · Action
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Uses a timeline-based framework to contrast historical business model disruption with current strategic evolution.present_framework
Open slide detailBeat · Action
92
The slide uses a line chart for adoption and a bar chart for retention to illustrate product stickiness.analyze_data
Open slide detailBeat · Action
93
The flywheel shows how retailer/OEM investment leads to more inventory, which attracts consumers, leading to more deals and conversion.present_framework
Open slide detailBeat · Action
94
compare_peers
Open slide detailBeat · Action
95
The slide uses a simple arithmetic equation structure (Price x Margin = Profit) to illustrate the value proposition.quantify_opportunity
Open slide detailBeat · Action
96
The slide uses a tabular structure to explain the decomposition of financial reporting segments.analyze_data
Open slide detailBeat · Action
97
The diagram uses a concentric circle model to show how the three strategic pillars are layered and integrated.present_framework
Open slide detailBeat · Action
98
summarize
Open slide detailBeat · Action
99
state_next_steps
Open slide detailBeat · Action
100
introduce_nominees
Open slide detailBeat · Action