anlak storytelling
All kinds
Document kinds
Loading document kinds...

Primary corpus lens for browsing and insights. Selection lives in the URL.

All formats
Orientation
Loading formats...

Landscape, portrait, square, or unknown document geometry.

Unlock
Etsy · conference-presentation

Etsy | Results Presentation Deck | 39 slides

39 pages · 4 arc beats · 2 loops

Conference-Presentation Download JSON
Unlock

Etsy | Results Presentation Deck | 39 slides

Etsy · 2022-02
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 30 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 3 slides 100% 3/3 slides 100% 3/3 slides · 15 hits
— 0/3 slides
— 0/3 slides
— 0/3 slides
100% 3/3 slides
— 0/3 slides
Need 3 slides 100% 3/3 slides 100% 3/3 slides · 19 hits
— 0/3 slides
33.3% 1/3 slides 66.7% 2/3 slides 100% 3/3 slides
— 0/3 slides
Satisfaction 9 slides 100% 9/9 slides 100% 9/9 slides · 54 hits
— 0/9 slides
22.2% 2/9 slides 33.3% 3/9 slides 100% 9/9 slides 22.2% 2/9 slides Action 15 slides 100% 15/15 slides 100% 15/15 slides · 87 hits
— 0/15 slides
46.7% 7/15 slides 20% 3/15 slides 100% 15/15 slides 13.3% 2/15 slides

Slide inventory

39
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Attention
02
Page number 2 indicated in top right corner.other
Open slide detailBeat · Attention
03
The slide uses a split-pane layout with a dark sidebar for growth metrics and a light main area for absolute financial figures.summarize
Open slide detailBeat · Attention
04
The chart highlights a significant divergence in growth rates starting in Q2 2020.compare_peers
Open slide detailBeat · Need
05
The chart shows a stacked bar breakdown of new, reactivated, and existing buyers.analyze_data
Open slide detailBeat · Need
06
The diagram uses a circular flow to represent the customer journey, connecting stages like Visit, Explore, Collect, Convert, Post Purchase, and Notify and recompresent_solution
Open slide detailBeat · Need
07
The slide highlights the technical scale (4B data points) and business outcomes (conversion improvements) of the XWalk engine.analyze_data
Open slide detailBeat · Satisfaction
08
The slide uses a split-screen layout to contrast product features (left) with operational investments (right).summarize
Open slide detailBeat · Satisfaction
09
The slide uses a split-screen layout to show mobile UI improvements on the left and a desktop dashboard on the right, supported by key performance metrics.present_solution
Open slide detailBeat · SatisfactionLoop · Before After
10
Includes a screenshot of the 'Sell on Etsy' app interface.summarize
Open slide detailBeat · SatisfactionLoop · Before After
11
The slide uses human-centric imagery of creators to soften the announcement of a price hike.present_solution
Open slide detailBeat · Satisfaction
12
Uses a dotted line to suggest a flow or journey across marketing channels.present_solution
Open slide detailBeat · Satisfaction
13
The chart uses a funnel framework to visualize brand health metrics over time.analyze_data
Open slide detailBeat · Satisfaction
14
Slide 14 of a presentation deck.analyze_data
Open slide detailBeat · Satisfaction
15
The slide uses a collage-style layout with a mix of photography and brand messaging.summarize
Open slide detailBeat · Satisfaction
16
establish_context
Open slide detailBeat · Action
17
Includes Y/Y growth percentages and margin data.analyze_data
Open slide detailBeat · Action
18
Includes a specific callout for +154% Y/2Y growth on the final bar and a footnote regarding stimulus checks.analyze_data
Open slide detailBeat · Action
19
Cyber 5 is defined as the five days from Thanksgiving through Cyber Monday.summarize
Open slide detailBeat · Action
20
Includes a marketing image with German text: 'Geschenke, die die Welt bedeuten. Finde sie auf Etsy.de'summarize
Open slide detailBeat · Action
21
The slide highlights GMS Flow-Through, Etsy Ads, and Depop/Elo7 as the drivers of incremental revenue.show_valuation_bridge
Open slide detailBeat · Action
22
The slide uses a vertical additive structure to explain the components of GMS growth.present_solution
Open slide detailBeat · Action
23
The chart uses a dual-axis approach (bar for absolute spend, line for percentage of revenue).analyze_data
Open slide detailBeat · ActionLoop · Quick Win Big Bet
24
The chart shows a stacked bar chart for marketing spend (Brand vs Performance) with an overlay line chart for Brand as % of total spend.analyze_data
Open slide detailBeat · ActionLoop · Quick Win Big Bet
25
The slide uses a combination of a bar chart for buyer count and a line chart for spending per buyer to demonstrate platform health.analyze_data
Open slide detailBeat · Action
26
Metrics exclude Reverb, Depop, and Elo7. Repeat Buyers exclude Habitual Buyers.analyze_data
Open slide detailBeat · Action
27
The slide uses a split-screen layout to contrast two distinct growth metrics.analyze_data
Open slide detailBeat · Action
28
analyze_data
Open slide detailBeat · Action
29
Includes a disclaimer regarding non-GAAP financial measures and reconciliation.summarize
Open slide detailBeat · Action
30
summarize
Open slide detailBeat · Action
31
appendix
Open slide detail
32
Slide 32 of a presentation, likely an earnings call deck.summarize
Open slide detail
33
Standard financial statement presentation.analyze_data
Open slide detail
34
The slide presents standard financial reporting data in thousands of dollars.analyze_data
Open slide detail
35
Page 35 of the presentation.analyze_data
Open slide detail
36
Financial data presented in thousands.analyze_data
Open slide detail
37
Standard financial reconciliation table format.analyze_data
Open slide detail
38
The table follows standard GAAP to non-GAAP reconciliation format.analyze_data
Open slide detail
39
Includes a disclaimer regarding data correction for 2021 Annual Report.analyze_data
Open slide detail