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Taboola · pitchdeck

Taboola | Investor Presentation Deck | 57 slides

57 pages · 5 arc beats · 3 loops

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Taboola | Investor Presentation Deck | 57 slides

Taboola · 2021-09
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 19 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits
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Market Size 4 slides 100% 4/4 slides 100% 4/4 slides · 24 hits
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Solution 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits
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100% 1/1 slides · 2 hits
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Competition 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits
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Financials 12 slides 100% 12/12 slides 100% 12/12 slides · 35 hits
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8.3% 1/12 slides 16.7% 2/12 slides 100% 12/12 slides
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Slide inventory

57
every slide · same image gating as the playbook
01
Slide 1
front_matter
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02
other
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03
front_matter
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04
The slide uses a screenshot of Wirecutter as an example of an open web publisher integrating e-commerce content.argue_timing
Open slide detailLoop · Why Now
05
front_matter
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06
The slide uses a high-contrast, aspirational background image to emphasize the scale of the 'open web'.inspire_vision
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07
Uses a visual metaphor (reversed Google logo) to explain the core value proposition.establish_context
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08
The slide uses a screenshot of a mobile device to show the product in a real-world context.present_solution
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09
The slide uses a dark background with high-contrast blue metrics to emphasize scale.show_traction
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10
The slide showcases the Taboola Newsroom dashboard alongside key value pillars and a visual example of native ad placement on a publisher site.present_solution
Open slide detailBeat · Solution
11
Includes a specific footnote defining NDR (Net Dollar Retention).show_traction
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12
The slide uses a combination of partner logos (TAG, MOAT, IAS, White Ops, DoubleVerify) and a visual mockup of ad placements on MSN and ESPN to establish credibshow_traction
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13
show_traction
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14
Includes a product screenshot of Taboola News and partner logos.show_traction
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15
Uses a hub-and-spoke diagram to illustrate business expansion strategy.inspire_vision
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16
front_matter
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17
Data sourced from eMarketer, May 2021.size_opportunity
Open slide detailBeat · Market Size
18
size_opportunity
Open slide detailBeat · Market Size
19
The slide uses a split-layout: left side for industry-wide trends, right side for specific publisher case studies.show_traction
Open slide detailBeat · Market Size
20
Uses a visual representation of market segments (Open Web vs Walled Garden) and a simple arithmetic sum to justify the new TAM.size_opportunity
Open slide detailBeat · Market Size
21
transition
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22
The slide uses a Venn-like diagram to show market positioning.establish_context
Open slide detailBeat · Competition
23
The slide uses a flow diagram to explain the distribution of traffic sources.present_solution
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24
show_traction
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25
The slide uses a linear process flow to describe maturity in commerce content strategy.present_framework
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26
Shows examples from Good Housekeeping, Women's Health, and Bicycling magazines.present_solution
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27
Shows two examples of editorial content with callouts pointing to monetized links.present_solution
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28
Shows two examples of news.com.au articles with highlighted monetized links.present_solution
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29
Shows visual examples of product feeds integrated into editorial content.present_solution
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30
The slide uses a simple metric-grid layout to establish company scale.show_traction
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31
summarize
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32
front_matter
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33
size_opportunity
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34
Uses a pie chart to visualize the 95/5 split between non-intent and intent traffic.frame_problem
Open slide detailBeat · Problem
35
The chart uses a scatter plot to illustrate the efficiency gap between high-intent search traffic and social media engagement.compare_peers
Open slide detail
36
The slide uses a simple line chart to illustrate a growth trajectory, with a bulleted list detailing the strategic initiatives.plan_implementation
Open slide detailLoop · Cost Of Inaction
37
The slide uses a table to break down revenue synergies post-acquisition.summarize
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38
The chart shows a positive correlation between Intent Traffic % and RPM.plan_implementation
Open slide detailLoop · Quick Win Big Bet
39
The chart shows a positive correlation between Intent Traffic % and RPM.size_opportunity
Open slide detailLoop · Quick Win Big Bet
40
The slide uses a visual callout to connect a specific ad unit example to the financial metric.show_traction
Open slide detailLoop · Quick Win Big Bet
41
show_traction
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42
The slide uses a hub-and-spoke style diagram to show data integration leading to a specific financial outcome.present_solution
Open slide detail
43
transition
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44
other
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45
Includes specific breakdown of cash, equity, and debt structure for the Connexity acquisition by Taboola.analyze_data
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46
The table uses a clear 'beat' framework by contrasting actuals against projections/guidance.show_traction
Open slide detailBeat · Financials
47
Includes YoY growth percentages above each bar.analyze_data
Open slide detailBeat · Financials
48
The chart distinguishes between historical (A) and estimated (E) data points.show_traction
Open slide detailBeat · Financials
49
Includes non-GAAP measures; acquisition closed Sept 1, 2021.analyze_data
Open slide detailBeat · Financials
50
Includes Y/Y variance based on midpoints.analyze_data
Open slide detailBeat · Financials
51
analyze_data
Open slide detailBeat · Financials
52
The slide highlights the acquisition of Connexity and its impact on financial guidance and long-term synergy targets.summarize
Open slide detailBeat · Financials
53
state_next_steps
Open slide detailBeat · Financials
54
appendix
Open slide detailBeat · Financials
55
The table shows historical data (A) and estimates (E).analyze_data
Open slide detailBeat · Financials
56
The table shows financial guidance ranges in millions of dollars.analyze_data
Open slide detailBeat · Financials
57
Includes a detailed disclaimer regarding the difficulty of forecasting GAAP Net Income.analyze_data
Open slide detailBeat · Financials