Asos | Investor Day Presentation Deck | 22 slides

ASOS · 2021-08

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 20 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 5 slides 100% 5/5 slides 100% 5/5 slides · 21 hits

— 0/5 slides

40% 2/5 slides 40% 2/5 slides 100% 5/5 slides 60% 3/5 slides Solution 9 slides 100% 9/9 slides 100% 9/9 slides · 41 hits

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33.3% 3/9 slides 66.7% 6/9 slides 100% 9/9 slides 100% 9/9 slides · 14 hits Business Model 4 slides 100% 4/4 slides 100% 4/4 slides · 28 hits

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100% 4/4 slides 50% 2/4 slides 100% 4/4 slides 100% 4/4 slides · 5 hits The Ask 2 slides 100% 2/2 slides 100% 2/2 slides · 8 hits

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100% 2/2 slides

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Slide inventory

every slide · same image gating as the playbook

Features a DPD electric delivery van with ASOS branding in a long-exposure city street setting.front_matter

Open slide detailBeat · Problem

Uses a classic 'Not X, Not Y, But Z' rhetorical structure (antithesis/triad).frame_situation

Open slide detailBeat · Problem

The slide uses a grid-like layout to present five strategic pillars, with color-coding (black vs. pink) to distinguish between different types of initiatives.present_framework

Open slide detailBeat · ProblemLoop · Golden Circle

introduce_nominees

Open slide detailBeat · ProblemLoop · Golden Circle

summarize

Open slide detailBeat · ProblemLoop · Golden Circle

The slide uses a road metaphor to represent a chronological sequence of facility openings and automation upgrades.plan_implementation

Open slide detailBeat · SolutionLoop · Golden Circle

The map uses icons to distinguish between fulfillment centers, returns centers, and combined facilities.present_framework

Open slide detailBeat · SolutionLoop · Golden Circle

The map uses a dashed line to visually separate the short-lead (yellow) and long-lead (green) regions.analyze_data

Open slide detailBeat · SolutionLoop · Golden Circle

The chart shows a reduction in Air and Road freight, an increase in Sea freight, and the introduction of a Sea/Air hybrid model in 2020/2021.summarize

Open slide detailBeat · SolutionLoop · Golden Circle

Uses a classic 'Problem vs. Solution' or 'Before/After' framing structure.present_solution

Open slide detailBeat · SolutionLoop · Golden Circle

The map highlights Atlanta, Barnsley, and Berlin as key fulfilment hubs.establish_context

Open slide detailBeat · SolutionLoop · Golden Circle

The table uses green checkmarks for available services and yellow X marks for unavailable services.analyze_data

Open slide detailBeat · SolutionLoop · Golden Circle

The slide uses icons to represent different aspects of the returns process (resale, global reach, productivity, and quality control).summarize

Open slide detailBeat · SolutionLoop · Golden Circle

Includes logos of GXO, DHL, and Ingram Micro. Bottom row shows photos of ASOS facility amenities.present_framework

Open slide detailBeat · SolutionLoop · Golden Circle

The slide uses a photo of an ASOS-branded DPD electric delivery van as a visual anchor for the sustainability message.summarize

Open slide detailBeat · Business ModelLoop · Golden Circle

summarize

Open slide detailBeat · Business ModelLoop · Before After

The slide uses a mix of icons and photographic evidence to support the automation narrative.illustrate_case

Open slide detailBeat · Business ModelLoop · Before After

The slide uses a before-after comparison structure to demonstrate the impact of automation on operational efficiency.analyze_data

Open slide detailBeat · Business ModelLoop · Before After

The slide uses a list of three key strategic benefits supported by photos of warehouse automation equipment.present_solution

Open slide detail

The slide uses a 'spotlight' case study approach for the Lichfield facility.plan_implementation