WPP · conference-presentation
WPP | ESG Presentation Deck | 63 slides
63 pages · 4 arc beats · 2 loops
WPP | ESG Presentation Deck | 63 slides
WPP · 2021-06 arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 53 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 5 slides 100% 5/5 slides 100% 5/5 slides · 16 hits — 0/5 slides
40% 2/5 slides — 0/5 slides
100% 5/5 slides — 0/5 slides
Problem & Complication 5 slides 100% 5/5 slides 100% 5/5 slides · 28 hits — 0/5 slides
100% 5/5 slides · 7 hits 20% 1/5 slides 100% 5/5 slides — 0/5 slides
Evidence & Proof 8 slides 100% 8/8 slides 100% 8/8 slides · 36 hits — 0/8 slides
37.5% 3/8 slides 50% 4/8 slides 100% 8/8 slides — 0/8 slides
Impact & Next Steps 35 slides 100% 35/35 slides 100% 35/35 slides · 148 hits — 0/35 slides
60% 21/35 slides · 24 hits 42.9% 15/35 slides 100% 35/35 slides 20% 7/35 slides Slide inventory
63 every slide · same image gating as the playbook
01
Features a stylized globe and four thematic circles (People, Planet, Clients, Communities).front_matter
Open slide detailBeat · Situation & Context
06
The slide showcases iconic campaigns: Egg (Go to work on an egg), Dove (Campaign for Real Beauty), KitKat (Have a break), and Colgate-Palmolive (#SafeHands).illustrate_case
07
The slide uses a logo grid to demonstrate market reach and client prestige.quantify_opportunity
08
The chart combines a bar chart for Likelihood to Recommend and a data table for Net Promoter Score.analyze_data
Open slide detailLoop · Logic Chain
09
The slide uses a grid of four big-number metrics paired with illustrative images of brands (Starbucks, Pfizer, Notpla, P&G) to support the thesis.summarize
Open slide detailLoop · Logic Chain
10
The slide uses a horizontal timeline-like connector to link the four pillars.summarize
Open slide detailLoop · Logic Chain
11
Lower score indicates lower risk; WPP is highlighted in teal.compare_peers
Open slide detailLoop · Logic Chain
12
The slide highlights WPP's strong performance in ESG benchmarks relative to competitors.compare_peers
Open slide detailLoop · Logic Chain
16
The slide uses a circular crop of an aerial photo of a road and a navigation bar at the bottom showing four pillars: People, Planet, Clients, Communities.transition
Open slide detailBeat · Problem & Complication
18
The slide uses a visual layout of three cards with big numbers to highlight survey findings.summarize
Open slide detailBeat · Problem & Complication
19
The slide uses a horizontal timeline-like process flow to define the role of marketing in sustainability.present_framework
Open slide detailBeat · Problem & Complication
20
The slide highlights two specific publications: 'WPP Inclusive Marketing Playbook' (Jan 2021) and 'Sustainability at WPP' (April 2021).present_solution
Open slide detailBeat · Problem & Complication
21
The slide uses a custom 2x2-style matrix to categorize service offerings.present_framework
Open slide detailBeat · Evidence & Proof
22
The slide uses a 2x2 grid layout to present four distinct business metrics.quantify_opportunity
Open slide detailBeat · Evidence & Proof
24
The slide uses a navigation bar at the bottom to show the four pillars: People, Planet, Clients, Communities.transition
Open slide detailBeat · Evidence & Proof
25
The slide uses a process-oriented layout to show the three pillars of the people strategy.present_framework
Open slide detailBeat · Evidence & Proof
26
The slide uses a linear process flow with icons to represent HR strategic pillars.present_framework
Open slide detailBeat · Evidence & Proof
27
The slide uses a horizontal timeline-like layout to present four distinct KPIs.summarize
Open slide detailBeat · Evidence & Proof
28
The slide uses a dark blue background with a subtle network/data visualization graphic.analyze_data
Open slide detailBeat · Evidence & Proof
29
The slide uses a visual connector line to link the text description to the metrics and the platform screenshot.illustrate_case
Open slide detailBeat · Impact & Next Steps
30
Features Monique Nelson, Chair & CEO of UniWorld Group.introduce_nominees
Open slide detailBeat · Impact & Next Steps
33
The slide uses a stacked bar chart to show gender distribution and two callout circles for specific 2020 board achievements.summarize
Open slide detailBeat · Impact & Next Steps
34
The slide includes two distinct tables for US and UK data, with a disclaimer regarding comparability.analyze_data
Open slide detailBeat · Impact & Next Steps
35
This slide acts as a visual summary or 'collage' of various DEI efforts, including the Racial Equity Program, testimonials, and partner organizations.summarize
Open slide detailBeat · Impact & Next Steps
36
The slide features a screenshot of a 'Quarterly DE&I Updates' document.summarize
Open slide detailBeat · Impact & Next Steps
37
The slide uses a linear process flow diagram to connect four core pillars of corporate purpose.present_framework
Open slide detailBeat · Impact & Next Steps
38
The slide uses a navigation bar at the bottom showing four pillars: People, Planet, Clients, Communities.transition
Open slide detailBeat · Impact & Next Steps
39
The timeline highlights specific years and corresponding sustainability initiatives.summarize
40
The slide uses a donut chart to visualize the overwhelming dominance of Scope 3 emissions (98.3%).analyze_data
41
The slide uses a high-contrast orange circle for the title and a dark blue background with a globe image to emphasize the environmental theme.summarize
42
The slide uses the Science Based Targets initiative (SBTi) branding.summarize
43
The slide uses a donut chart for current composition and a line chart for future reduction commitments.summarize
44
The slide uses a donut chart to visualize the distribution of Scope 3 emissions across different business categories.analyze_data
46
The slide uses a horizontal process flow line connecting three distinct pillars.present_solution
Open slide detailBeat · Impact & Next Steps
47
The diagram on the right uses a hub-and-spoke style layout to show how four pillars (Diversity, Sustainable & Ethical, Digitally Connected, Cost Savings) enablepresent_framework
Open slide detailBeat · Impact & Next Steps
48
The slide uses a visual navigation bar at the bottom showing four pillars: People, Planet, Clients, and Communities, with 'Communities' currently highlighted.transition
Open slide detailBeat · Impact & Next Steps
49
The slide uses a 2x2 grid layout to present four distinct financial metrics related to social impact.summarize
Open slide detailBeat · Impact & Next Steps
52
The slide highlights the Group Chief Executive Officer as a distinct entity reporting to the Board of Directors alongside the three main committees.establish_context
Open slide detailBeat · Impact & Next Steps
53
The chart uses color coding to distinguish between Board committees, executive committees, and sub-committees, with orange borders indicating new additions in tpresent_framework
Open slide detailBeat · Impact & Next Steps
54
The slide uses a before-after framework to demonstrate the impact of board renewal efforts over a three-year period.analyze_data
Open slide detailBeat · Impact & Next Steps
55
The slide uses a split-column layout with a decorative orange border.summarize
Open slide detailBeat · Impact & Next Steps
56
The slide lists key sustainability reporting frameworks including SASB, TCFD, CDP, SDGs, GRI, UN Global Compact, and WEF.other
Open slide detailBeat · Impact & Next Steps
57
The slide uses a stacked block diagram to represent the three lines of defense framework.present_framework
Open slide detailBeat · Impact & Next Steps
58
Includes a quote from Mark Read regarding the 'How We Behave' training.present_solution
Open slide detailBeat · Impact & Next Steps
59
The slide uses a timeline-like connector to link four key pillars of data ethics, followed by specific client examples and core principles of the Choreograph plpresent_framework
Open slide detailBeat · Impact & Next Steps
60
The slide uses a three-row layout to categorize incentive changes: retention, ESG, and structural alignment.summarize
Open slide detailBeat · Impact & Next Steps