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Adtheorent · pitchdeck

Adtheorent | SPAC Presentation Deck | 45 slides

45 pages · 4 arc beats · 2 loops

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Adtheorent | SPAC Presentation Deck | 45 slides

Adtheorent · 2021-06
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 13 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits
— 0/1 slides
— 0/1 slides
100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits
— 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Traction 7 slides 100% 7/7 slides 100% 7/7 slides · 37 hits
— 0/7 slides
14.3% 1/7 slides 42.9% 3/7 slides 100% 7/7 slides
— 0/7 slides
Financials 3 slides 100% 3/3 slides 100% 3/3 slides · 20 hits
— 0/3 slides
33.3% 1/3 slides 33.3% 1/3 slides 100% 3/3 slides
— 0/3 slides

Slide inventory

45
every slide · same image gating as the playbook
01
Slide 1
front_matter
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02
other
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03
other
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04
front_matter
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05
The slide highlights the credibility and financial backing of the sponsor (Monroe Capital) for the AdTheorent transaction.cite_precedent
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06
Uses a concentric circle diagram to represent TAM/SAM/SOM.size_opportunity
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07
The slide uses a numbered list format arranged along a curved line to emphasize the progression of investment points.summarize
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08
Includes footnotes detailing market data, peer group composition, and transaction assumptions.analyze_data
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09
transition
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10
The slide uses a 5-column layout to summarize key business pillars.summarize
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11
AdTheorent is positioned as the DSP in this ecosystem.establish_context
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12
Uses a side-by-side comparison layout to highlight flaws in competitor methodologies.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
13
Includes visual examples of mobile and video ad creative.present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
14
The slide uses a hub-and-spoke diagram to illustrate how various data attributes feed into a predictive score.present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
15
The visual uses a grid of faces with a small highlighted section to represent the <0.1% bid rate.show_traction
Open slide detailBeat · Traction
16
The slide uses a visual contrast between what they don't use (PII) and their industry compliance certifications.present_solution
Open slide detailBeat · Traction
17
The slide uses a four-column layout to present value propositions.present_solution
Open slide detailBeat · Traction
18
The slide uses a combination of a logo grid categorized by industry and two bar charts to validate market traction.show_traction
Open slide detailBeat · Traction
19
Includes a bar chart showing revenue growth over time and a list of key performance highlights.illustrate_case
Open slide detailBeat · Traction
20
Uses a custom legend to represent capability levels (Core, Complementary, Limited, Not Offered) via circle fill percentages.compare_peers
Open slide detailBeat · Traction
21
The slide uses a mountain-chart style to visualize revenue growth over time, accompanied by a data table for employees and EBITDA.show_traction
Open slide detailBeat · Traction
22
The chart shows YOY Revenue ex-TAC growth, and the right side lists specific growth percentages for different business areas.show_traction
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23
transition
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24
Uses a house-shaped bar chart to represent growth stages, split into organic and in-organic categories.size_opportunity
Open slide detailLoop · Quick Win Big Bet
25
The slide uses a waterfall-style growth indicator for revenue and a stacked bar chart for market sizing.show_traction
Open slide detailLoop · Quick Win Big Bet
26
present_solution
Open slide detailLoop · Quick Win Big Bet
27
Includes two bar charts showing CAGR for specific clients and vertical spend, plus a logo grid.show_traction
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28
The slide uses a two-column layout to contrast organic market growth (left) with inorganic growth via M&A (right).size_opportunity
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29
transition
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30
The slide uses a numbered list to correlate strategic highlights with specific financial metrics.summarize
Open slide detailBeat · Financials
31
The slide uses a 'Rule of 50+' framework to describe the balance of growth and profitability.show_traction
Open slide detailBeat · Financials
32
Includes footnotes regarding TAC (Traffic Acquisition Costs) and adjustments.analyze_data
Open slide detailBeat · Financials
33
transition
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34
The slide details a SPAC transaction structure.analyze_data
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35
The slide uses a series of bar charts to compare AdTheorent against a peer group (Viant, The Trade Desk, Magnite, PubMatic, Cardlytics, DoubleVerify, LiveRamp).compare_peers
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36
The slide uses two bar charts to compare valuation metrics. The '42% discount' claim is highlighted as the primary takeaway.compare_peers
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37
The slide uses a grouped bar chart for growth trends and a summary table for valuation and performance metrics.compare_peers
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38
appendix
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39
Includes historical actuals (A) and projections (P).analyze_data
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40
The slide uses stacked bar charts to show year-over-year performance and growth percentages.show_traction
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41
The slide serves as a credibility-building page for the investor (H.I.G. Growth).cite_precedent
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42
Uses a before-after-bridge style narrative for the case study.illustrate_case
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43
The slide emphasizes stability and experience through tenure metrics.other
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44
other
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45
other
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