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Oatly · pitchdeck

Oatly | IPO Presentation Deck | 31 slides

31 pages · 4 arc beats · 3 loops

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Oatly | IPO Presentation Deck | 31 slides

Oatly · 2021-05
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 31 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
What Is 4 slides 100% 4/4 slides 100% 4/4 slides · 15 hits
— 0/4 slides
— 0/4 slides
— 0/4 slides
100% 4/4 slides
— 0/4 slides
What Could Be 5 slides 100% 5/5 slides 100% 5/5 slides · 27 hits
— 0/5 slides
40% 2/5 slides · 3 hits 60% 3/5 slides 100% 5/5 slides
— 0/5 slides
What Is 5 slides 100% 5/5 slides 100% 5/5 slides · 40 hits
— 0/5 slides
— 0/5 slides
60% 3/5 slides 100% 5/5 slides
— 0/5 slides
New Bliss 17 slides 100% 17/17 slides 100% 17/17 slides · 75 hits
— 0/17 slides
— 0/17 slides
47.1% 8/17 slides 100% 17/17 slides 41.2% 7/17 slides

Slide inventory

31
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · What Is
02
Includes Oatly branding at the bottom.other
Open slide detailBeat · What Is
03
Includes details on deal size, share breakdown, cornerstone investors, and bookrunners.summarize
Open slide detailBeat · What Is
04
The slide contains a faint, repeating watermark text regarding roadshow material distribution restrictions.other
Open slide detailBeat · What Is
05
This is a famous Oatly advertising campaign slide.present_solution
Open slide detailBeat · What Could Be
06
The slide uses a visual metaphor of cow icons vs. oat plant icons to represent the environmental impact reduction.compare_peers
Open slide detailBeat · What Could Be
07
The slide combines a bar chart showing production volumes with a descriptive timeline of corporate milestones.show_traction
Open slide detailBeat · What Could Be
08
The slide uses a visual catalog approach to demonstrate product breadth.present_solution
Open slide detailBeat · What Could Be
09
The slide uses a two-column layout to contrast qualitative market leadership claims with quantitative business metrics.show_traction
Open slide detailBeat · What Could Be
10
The slide uses a consistent three-column layout to compare performance metrics across three major geographic regions.show_traction
Open slide detailBeat · What Is
11
Includes a callout bubble highlighting low current penetration (~3%) as an opportunity.size_opportunity
Open slide detailBeat · What Is
12
Includes year-over-year growth metrics for Oat and Dairy Alternatives (DA) at the bottom of each chart.size_opportunity
Open slide detailBeat · What Is
13
Uses line charts to show category growth vs Oatly growth, with callouts for YOY growth and contribution percentages.show_traction
Open slide detailBeat · What Is
14
The slide uses a central product image and 'culture' silhouette to anchor four key value propositions.present_solution
Open slide detailBeat · What Is
15
The slide uses a grid of images to illustrate diverse touchpoints with the target audience.plan_implementation
Open slide detailBeat · New Bliss
16
The slide uses a grid of images to demonstrate brand identity and tone of voice.summarize
Open slide detailBeat · New Bliss
17
The slide uses a hub-and-spoke diagram with the product package as the central hub.present_solution
Open slide detailBeat · New Bliss
18
The slide uses cloud-shaped callouts to emphasize R&D and patent-related competitive moats.present_solution
Open slide detailBeat · New Bliss
19
The slide uses a gradient triangle to represent the shift from low to high target volume percentages across the three models.present_solution
Open slide detailBeat · New Bliss
20
Includes a legend for facility types and expansion status, plus a table of production volume targets and historical capacity.show_traction
Open slide detailBeat · New Bliss
21
The slide uses a dual-chart layout to demonstrate the 'growth over profitability' thesis, showing revenue CAGR of 86% and gross profit CAGR of 62% alongside a mshow_traction
Open slide detailBeat · New Bliss
22
The slide highlights regional revenue growth and operational milestones like new production lines and partnerships.show_traction
Open slide detailBeat · New Bliss
23
The slide uses two side-by-side bar charts to illustrate the correlation between capacity investment and production growth.plan_implementation
Open slide detailBeat · New BlissLoop · Quick Win Big Bet
24
The slide includes a disclaimer note regarding the forward-looking nature of the targets.analyze_data
Open slide detailBeat · New BlissLoop · Quick Win Big Bet
25
summarize
Open slide detailBeat · New BlissLoop · Quick Win Big Bet
26
The slide uses a bold, confrontational aesthetic to challenge the status quo of the milk industry.inspire_vision
Open slide detailBeat · New BlissLoop · Golden Circle
27
The slide contains a faint, nearly illegible block of text in the center-bottom area, likely contact information or legal boilerplate.state_next_steps
Open slide detailBeat · New BlissLoop · Golden Circle
28
The image features a person wearing a clear backpack with an Oatly carton inside, likely used for brand positioning or lifestyle imagery.appendix
Open slide detailBeat · New Bliss
29
The slide uses a comparison table to show the projected increase in resource usage from 2020 to 2050.frame_problem
Open slide detailBeat · New BlissLoop · Cost Of Inaction
30
The slide uses a three-column layout to categorize business segments and their respective growth strategies.plan_implementation
Open slide detailBeat · New BlissLoop · Cost Of Inaction
31
Includes 13 team members, one of whom is wearing a cow mascot head.other
Open slide detailBeat · New Bliss