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Peloton · conference-presentation

Peloton | Investor Day Presentation Deck | 71 slides

71 pages · 4 arc beats · 2 loops

Conference-Presentation Download JSON
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Peloton | Investor Day Presentation Deck | 71 slides

Peloton · 2020-09
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 71 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 4 slides 100% 4/4 slides 100% 4/4 slides · 12 hits
— 0/4 slides
— 0/4 slides
25% 1/4 slides 100% 4/4 slides
— 0/4 slides
Interest 10 slides 100% 10/10 slides 100% 10/10 slides · 33 hits
— 0/10 slides
50% 5/10 slides 30% 3/10 slides 100% 10/10 slides 100% 10/10 slides Desire 16 slides 100% 16/16 slides 100% 16/16 slides · 67 hits
— 0/16 slides
81.3% 13/16 slides · 15 hits 12.5% 2/16 slides 100% 16/16 slides
— 0/16 slides
Action 41 slides 100% 41/41 slides 100% 41/41 slides · 140 hits
— 0/41 slides
43.9% 18/41 slides · 20 hits 24.4% 10/41 slides 100% 41/41 slides 14.6% 6/41 slides

Slide inventory

71
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Attention
02
other
Open slide detailBeat · Attention
03
front_matter
Open slide detailBeat · Attention
04
front_matter
Open slide detailBeat · Attention
05
establish_context
Open slide detailBeat · InterestLoop · Logic Chain
06
The slide uses a stacked block diagram to illustrate vertical integration.present_framework
Open slide detailBeat · InterestLoop · Logic Chain
07
The chart illustrates consistent high-growth performance over a six-year period.analyze_data
Open slide detailBeat · InterestLoop · Logic Chain
08
The slide uses two bar charts to demonstrate the divergence in growth rates between the user base and engagement levels.analyze_data
Open slide detailBeat · InterestLoop · Logic Chain
09
This slide serves as a brand marketing example rather than a strategic data slide.other
Open slide detailBeat · InterestLoop · Logic Chain
10
summarize
Open slide detailBeat · InterestLoop · Logic Chain
11
summarize
Open slide detailBeat · InterestLoop · Logic Chain
12
The slide uses a 'disrupted vs. disruptor' framework to contextualize Peloton's market position.frame_situation
Open slide detailBeat · InterestLoop · Logic Chain
13
The slide uses a literal 'hairy monster' illustration to play on the 'Hairy' part of the BHAG acronym.summarize
Open slide detailBeat · InterestLoop · Logic Chain
14
plan_implementation
Open slide detailBeat · InterestLoop · Logic Chain
15
summarize
Open slide detailBeat · Desire
16
transition
Open slide detailBeat · Desire
17
The slide uses a split-screen visual to contrast the two primary hardware products.front_matter
Open slide detailBeat · Desire
18
Minimalist design, high-impact visual storytelling.establish_context
Open slide detailBeat · Desire
19
front_matter
Open slide detailBeat · Desire
20
The slide uses a two-row categorization framework to define product value propositions.present_framework
Open slide detailBeat · Desire
21
frame_problem
Open slide detailBeat · Desire
22
The slide uses callouts to annotate specific physical components of the exercise bike.present_solution
Open slide detailBeat · Desire
23
present_solution
Open slide detailBeat · Desire
24
present_solution
Open slide detailBeat · Desire
25
present_solution
Open slide detailBeat · Desire
26
present_solution
Open slide detailBeat · Desire
27
This is a product marketing slide showing the hardware design of the Peloton Bike+.other
Open slide detailBeat · Desire
28
compare_peers
Open slide detailBeat · Desire
29
transition
Open slide detailBeat · Desire
30
This is a marketing/brand image slide.front_matter
Open slide detailBeat · Desire
31
illustrate_case
Open slide detailBeat · Action
32
summarize
Open slide detailBeat · Action
33
Uses a simple vertical process flow to show strategic priorities.transition
Open slide detailBeat · Action
34
Slide 34 of a presentation deck.establish_context
Open slide detailBeat · Action
35
The slide uses a callout-style diagram to label specific physical features of the treadmill.present_solution
Open slide detailBeat · Action
36
present_solution
Open slide detailBeat · Action
37
compare_peers
Open slide detailBeat · Action
38
transition
Open slide detailBeat · Action
39
The slide uses a horizontal timeline framework to illustrate product and market expansion over time.present_framework
Open slide detailBeat · Action
40
summarize
Open slide detailBeat · Action
41
The slide uses a four-column layout to categorize content strategy.present_framework
Open slide detailBeat · Action
42
The slide uses a 'What will be next?' hook to transition to future product offerings.present_solution
Open slide detailBeat · Action
43
The slide highlights the success of the Artist Series with specific workout counts for 10 featured artists.analyze_data
Open slide detailBeat · Action
44
present_solution
Open slide detailBeat · Action
45
other
Open slide detailBeat · Action
46
The chart demonstrates a clear upward trend in user engagement over time, correlating with content investment.analyze_data
Open slide detailBeat · Action
47
The chart illustrates the decline in the dominance of cycling as a percentage of total workouts.analyze_data
Open slide detailBeat · Action
48
Shows a significant diversification away from pure cycling dominance toward strength, meditation, and running.analyze_data
Open slide detailBeat · Action
49
The chart illustrates the diversification of user activity beyond the core cycling offering.analyze_data
Open slide detailBeat · Action
50
compare_peers
Open slide detailBeat · Action
51
present_solution
Open slide detailBeat · Action
52
summarize
Open slide detailBeat · Action
53
The chart uses color to distinguish fiscal years, with red highlighting the most recent data points (FY2019/FY2020).analyze_data
Open slide detailBeat · Action
54
transition
Open slide detailBeat · Action
55
frame_situation
Open slide detailBeat · Action
56
Uses two side-by-side photos to illustrate the 'service' and 'relationship' aspects of the business model.establish_context
Open slide detailBeat · Action
57
plan_implementation
Open slide detailBeat · Action
58
The slide uses a large photograph of the facility to provide visual evidence of operational scaling.plan_implementation
Open slide detailBeat · Action
59
other
Open slide detailBeat · Action
60
establish_context
Open slide detailBeat · Action
61
other
Open slide detailBeat · Action
62
The map uses hub-and-spoke visualization to represent logistics coverage.quantify_opportunity
Open slide detailBeat · Action
63
transition
Open slide detailBeat · Action
64
Uses a funnel diagram to visualize market segmentation.size_opportunity
Open slide detailBeat · ActionLoop · Cost Of Inaction
65
The chart uses vertical dotted lines to separate fiscal years.analyze_data
Open slide detailBeat · ActionLoop · Cost Of Inaction
66
The chart displays a gradual decline in retention from near 100% to 80% over a 3-year period.analyze_data
Open slide detailBeat · ActionLoop · Cost Of Inaction
67
The chart highlights the shift in Peloton's user base toward the 25-34 age demographic compared to the general US population.analyze_data
Open slide detailBeat · ActionLoop · Cost Of Inaction
68
The chart illustrates a shift in Peloton's customer base toward lower income brackets over time.analyze_data
Open slide detailBeat · ActionLoop · Cost Of Inaction
69
The chart uses a combination of bar (subscriptions) and line (margin) to show the trade-off between growth and profitability.prioritize
Open slide detailBeat · ActionLoop · Cost Of Inaction
70
state_next_steps
Open slide detailBeat · Action
71
summarize
Open slide detailBeat · Action