Celsius Holdings | Investor Presentation Deck | 41 slides

Celsius Holdings · 2019-03
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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Deck intelligence map

6
coverage by narrative range · generated from this deck JSON

Slide inventory

41
every slide · same image gating as the playbook
01
Slide 1
Includes ticker symbol NASDAQ:CELH and company branding.front_matter
Open slide detailBeat · Setup
02
other
Open slide detailBeat · Setup
03
inspire_vision
Open slide detailBeat · Setup
04
establish_context
Open slide detailBeat · Setup
05
Uses a 'No' vs 'Yes' (implied) framing to emphasize health benefits.present_solution
Open slide detailBeat · Solution
06
Includes FDA disclaimer and clinical study reference in small print.present_solution
Open slide detailBeat · Solution
07
The slide highlights scientific credibility through a list of published studies and regulatory approval.cite_precedent
Open slide detailBeat · Solution
08
The slide uses a grid layout to display various award logos and trophies.show_traction
Open slide detailBeat · Solution
09
The slide explicitly cites E. Jerome McCarthy's 1960 marketing mix framework.present_framework
Open slide detailBeat · Solution
10
Uses a comparative positioning framework to differentiate Celsius from competitors across three categories: Conventional Energy, Healthier Energy, and Functionaargue_timing
Open slide detailBeat · ComplicationLoop · Why Now
11
The slide uses a strong visual of an athlete to reinforce the 'Performance Energy' positioning.present_solution
12
The slide serves as a product catalog/visual inventory of the brand's SKU variety.present_solution
13
The diagram uses a flywheel-style circular flow to connect operational and strategic initiatives to a central goal.plan_implementation
Open slide detailBeat · Roadmap
14
Includes social proof via Amazon ratings and reviews.show_traction
Open slide detailBeat · Traction
15
The slide uses a 3D pie/cylinder chart metaphor to represent the market share and growth.show_traction
Open slide detailBeat · Traction
16
The slide uses a grid-based layout to organize logos of key retail partners across nine distinct distribution channels.present_framework
Open slide detailBeat · Traction
17
The map uses a hub-and-spoke visualization to represent distribution coverage across the US.plan_implementation
Open slide detailBeat · Traction
18
The slide uses photographic evidence of retail shelf displays and branded floor stands to illustrate execution.plan_implementation
Open slide detailBeat · Traction
19
The slide uses a 'hero' image of participants on a Tough Mudder obstacle, flanked by smaller images showing participants holding Celsius energy drinks.other
Open slide detailBeat · Traction
20
show_traction
Open slide detailBeat · Traction
21
The slide displays two distinct ad creatives for Celsius, highlighting performance and lifestyle benefits.present_solution
Open slide detailBeat · RoadmapLoop · Voice Of Customer
22
The slide uses a split-screen layout with a dark branding side and a light product showcase side.other
Open slide detailBeat · Roadmap
23
The slide uses a map to visually anchor the distribution strategy in Europe.plan_implementation
Open slide detailBeat · Roadmap
24
The slide uses a map to visually emphasize the target region (Asia) and lists specific distribution partners and agreements.plan_implementation
Open slide detailBeat · Roadmap
25
The slide uses a hexagonal cluster diagram to group strategic focus areas with associated bulleted objectives.plan_implementation
Open slide detailBeat · Roadmap
26
summarize
Open slide detailLoop · Quick Win Big Bet
27
The slide uses a split-screen design with a financial chart background on the left and product imagery on the right.transition
28
show_traction
29
The slide contains a typo: 'CARG' should be 'CAGR'.show_traction
30
The slide uses 3D pie charts to show the shift in revenue concentration toward the domestic market.show_traction
31
The chart uses a 3D bar effect with a trend arrow overlay.show_traction
32
The slide justifies the exclusion of freight costs to align with competitor reporting standards.analyze_data
33
The slide provides specific operational context for each metric in the footer.analyze_data
34
The slide uses a standard financial reconciliation format to bridge GAAP net income to a custom non-GAAP metric.analyze_data
35
summarize
36
The slide uses a grid layout to present investor profiles with photos, logos, and descriptive text.other
40
Financial data presented in a standard table format.analyze_data
41
Standard financial statement presentation.analyze_data