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Sonder · pitchdeck

Sonder | Start Up Pitch Deck | 47 slides

47 pages · 5 arc beats · 2 loops

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Sonder | Start Up Pitch Deck | 47 slides

Sonder · 2019-01
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 10 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits
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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides
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Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 5 hits
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100% 2/2 slides 100% 2/2 slides
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Market Size 2 slides 100% 2/2 slides 100% 2/2 slides · 10 hits
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50% 1/2 slides 100% 2/2 slides
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Product 4 slides 100% 4/4 slides 100% 4/4 slides · 25 hits
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100% 4/4 slides
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Team 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits
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100% 1/1 slides
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Slide inventory

47
every slide · same image gating as the playbook
01
Slide 1
The slide uses a collage of lifestyle photos to convey the brand's value proposition of 'home-like' hospitality.front_matter
Open slide detail
02
inspire_vision
Open slide detail
03
Uses a combination of lifestyle imagery and key metrics to establish market momentum.establish_context
Open slide detailLoop · Why Now
04
The slide uses a visual collage of lifestyle imagery to contrast traditional hospitality with modern traveler needs.argue_timing
Open slide detailLoop · Why Now
05
Uses a comparison frame to highlight pain points in existing hospitality models.frame_problem
Open slide detailBeat · Problem
06
Uses a timeline framework to position the company as the future of the industry.inspire_vision
Open slide detailBeat · Solution
07
Uses a historical timeline to frame Sonder as the future of the industry.inspire_vision
Open slide detailBeat · Solution
08
The slide uses high-quality photography to demonstrate the aesthetic and quality of the product.present_solution
Open slide detailBeat · Product
09
The slide serves as a portfolio example or product showcase.present_solution
Open slide detailBeat · Product
10
The slide uses high-quality photography to demonstrate the premium aesthetic of the product.present_solution
Open slide detailBeat · Product
11
The slide uses a high-quality photo collage to demonstrate the product offering.present_solution
Open slide detailBeat · Product
12
The slide uses a 3x3 grid of metrics to demonstrate scale and market leadership.show_traction
Open slide detail
13
The slide uses a minimalist design with a vertical line connecting to a central box, and a navigation bar at the bottom indicating the current section.transition
Open slide detail
14
The chart highlights a 34-point lead over the industry average as of Dec 2018.show_traction
Open slide detail
15
The title contains a typo ('the it').show_traction
Open slide detail
16
TTM stands for Trailing Twelve Months.show_traction
Open slide detail
17
The slide uses a minimalist design with a three-part value proposition.establish_context
Open slide detail
18
present_solution
Open slide detail
19
The map uses color-coded circles with numbers to represent clusters of properties in specific areas.establish_context
Open slide detail
20
The slide uses a 'before-after' or 'feature-benefit' layout, showing the app UI alongside value propositions.present_solution
Open slide detail
21
The slide uses a minimalist design with a vertical line connecting to a central box, and a navigation bar at the bottom indicating the current section.transition
Open slide detail
22
The slide uses a waterfall-style logic to show cost reduction.present_solution
Open slide detail
23
The chart illustrates unit economics with a 12-year horizon, including an initial negative LAC and a CapEx refresh at year 6.present_solution
Open slide detail
24
The slide uses a bar chart to visualize the trend of payback months decreasing from 34 to 12 over the course of 2018.show_traction
Open slide detail
25
The chart displays cohort analysis for markets launched in 2015, 2016, 2017, and 2018.show_traction
Open slide detail
26
The slide demonstrates unit economics maturity as markets scale.show_traction
Open slide detail
27
Part of a navigation sequence at the bottom of the slide.transition
Open slide detail
28
The chart highlights a 6.2x growth multiplier between Q4 2017 and Q4 2018.show_traction
Open slide detail
29
show_traction
Open slide detail
30
The map is specifically of Seattle, despite the headline claiming 'all developments in the US'.size_opportunity
Open slide detailBeat · Market Size
31
The slide uses a numbered process flow to explain operational efficiency.show_traction
Open slide detailBeat · Market Size
32
The slide uses architectural renderings to demonstrate the quality and scale of a specific location.show_traction
Open slide detail
33
The slide serves as a location-specific portfolio piece, likely part of a broader 'Traction' or 'Portfolio' section.establish_context
Open slide detail
34
Visual presentation of a specific real estate asset.show_traction
Open slide detail
35
The slide features a primary exterior rendering of the Heid Building and two interior renderings (apartment unit and gym).show_traction
Open slide detail
36
The chart uses a waterfall structure to show how different factors contribute to the total value.compare_peers
Open slide detail
37
The slide uses a minimalist design with a vertical line connecting to a box containing the section title, and a navigation bar at the bottom indicating the currtransition
Open slide detail
38
The slide highlights organic growth drivers (partnerships, reviews, brand) as the reason for the revenue trajectory.show_traction
Open slide detail
39
The slide focuses on brand presence and consumer-facing marketing assets.show_traction
Open slide detail
40
The slide uses a navigation bar at the bottom to show the current section in the deck flow.transition
Open slide detail
41
The slide uses a combination of a bar chart for market share and a grouped bar chart for growth comparison.compare_peers
Open slide detail
42
The slide uses a two-column structure to contrast supply-side (developer) and demand-side (guest) advantages.present_solution
Open slide detail
43
The diagram uses a central 'Growth' hub with four quadrants connected by arrows, representing a classic flywheel business model.present_framework
Open slide detail
44
The slide uses a numbered list to break down the operational requirements for scaling.plan_implementation
Open slide detailLoop · Quick Win Big Bet
45
The slide uses a timeline to illustrate business model evolution and expansion into new market verticals.plan_implementation
Open slide detailLoop · Quick Win Big Bet
46
other
Open slide detailBeat · Team
47
This is a classic 'Thank you' slide often used at the end of a pitch deck to leave a lasting visual impression of the brand's aesthetic.state_next_steps
Open slide detail