Tesla | Investor Presentation Deck | 33 slides

Tesla · 2014-01
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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4
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Slide inventory

33
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Attention
02
other
Open slide detailBeat · Attention
03
front_matter
Open slide detailBeat · Attention
04
inspire_vision
Open slide detailBeat · Attention
05
establish_context
Open slide detailBeat · Need
06
The slide uses a pyramid to represent a hierarchy or foundational structure of business success factors.present_framework
Open slide detailBeat · Need
07
The slide uses a chevron-based process diagram to illustrate vertical integration.present_solution
Open slide detailBeat · Need
08
The slide uses a sunset background to emphasize the 'road ahead' metaphor.summarize
Open slide detailBeat · Need
09
transition
Open slide detailBeat · Need
10
The slide uses the Model S as a case study to validate the company's operational philosophy.summarize
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
11
The chart highlights Tesla's market leadership in the F-segment by coloring the Tesla bar red while others are grayscale.compare_peers
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
12
plan_implementation
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
13
Uses a 100-unit grid (waffle chart) to visualize small market percentages.size_opportunity
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
14
The slide uses visual metaphors (battery cells and factory floor) to represent the two pillars of production expansion.present_solution
Open slide detailBeat · Satisfaction
15
The slide highlights current physical presence and signals future expansion.show_traction
Open slide detailBeat · Satisfaction
16
The slide uses a visual comparison to demonstrate rapid infrastructure growth.show_traction
Open slide detailBeat · Satisfaction
17
transition
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18
The slide uses a visual analogy of mobile phone evolution to frame Tesla's market position.argue_timing
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19
This is a classic representation of the 'Secret Tesla Motors Master Plan' strategy.plan_implementation
Open slide detailBeat · ActionLoop · Quick Win Big Bet
20
The slide uses a high-impact visual of the product with key specs listed at the bottom.present_solution
Open slide detailBeat · ActionLoop · Quick Win Big Bet
21
Uses authority bias to establish product credibility.show_traction
Open slide detailBeat · ActionLoop · Quick Win Big Bet
22
The slide uses a high-quality lifestyle image of a Model S in a snowy environment to reinforce the 'capable' claim.show_traction
Open slide detailBeat · ActionLoop · Quick Win Big Bet
23
The slide uses a high-impact visual of the vehicle with falcon-wing doors open to emphasize the 'new category' claim.present_solution
Open slide detailBeat · ActionLoop · Quick Win Big Bet
24
This slide presents high-level strategic goals for a future product line.plan_implementation
Open slide detailBeat · ActionLoop · Quick Win Big Bet
25
front_matter
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26
Early Tesla pitch deck slide focusing on product aesthetics and utility.present_solution
Open slide detailBeat · Action
27
The slide highlights technical advantages of the chassis design.present_solution
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28
The slide uses a visual progression to show how individual components (cells, battery, inverter, motor, gear box) form an integrated system.present_solution
Open slide detailBeat · Action
29
The slide showcases the integration of software into vehicle control systems, specifically highlighting the Tesla mobile app and the in-car touchscreen interfacpresent_solution
Open slide detailBeat · Action
30
The slide uses a split-layout comparing manufacturing capabilities with corresponding imagery.present_solution
Open slide detailBeat · Action
31
The slide highlights the benefits of the direct sales model compared to traditional dealership networks.present_solution
Open slide detailBeat · Action
32
The slide uses a 'Best Service is No Service' philosophy to frame their operational model.present_solution
Open slide detailBeat · Action
33
state_next_steps
Open slide detailBeat · Action