Huntsman Corporation (HUN)

Jeffrey C. Smith · 2022-03
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON

Slide inventory

17
every slide · same image gating as the playbook
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Slide 1
Includes two comparative line charts showing Huntsman vs S&P 500 performance before and after activist involvement.front_matter
02
Includes a performance comparison table across multiple time horizons.diagnose_problem
Open slide detailBeat · Problem (Identify pain)
03
The slide uses a combination of bar and line charts to illustrate the widening gap between the company and its peers.expose_gap
Open slide detailBeat · Problem (Identify pain)
04
The slide uses a bar chart to contrast Huntsman's 15% margin against a primary peer average of 24%.compare_peers
Open slide detailBeat · Problem (Identify pain)
05
The slide uses a 'before-after' style comparison of targets vs actuals to frame the company's failure to deliver.expose_contradiction
Open slide detailBeat · Problem (Identify pain)Loop · Zoom In
06
The slide uses a line chart to visualize the gap between the $60 target and actual stock performance over time.name_villain
Open slide detailBeat · Agitate (Make it worse)Loop · Zoom In
07
Uses a network diagram to visualize board interconnections and proxy report excerpts to substantiate claims of poor governance.name_villain
Open slide detailBeat · Agitate (Make it worse)Loop · Zoom In
08
The slide uses a visual diagram to illustrate the conflict of interest between the CEO and the board member.name_villain
Open slide detailBeat · Agitate (Make it worse)Loop · Zoom In
09
The slide uses a line chart to visualize the decline in share price and annotates specific dates of board actions and subsequent employment.name_villain
Open slide detailBeat · Agitate (Make it worse)Loop · Zoom In
10
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11
The slide uses a 'villain' framing to discredit specific board members.name_villain
12
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13
Uses a 'failed' table to establish a pattern of broken promises, followed by a line chart showing ESG rating decline.expose_contradiction
14
Page 14 of a shareholder letter/presentation.introduce_nominees
Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle
15
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Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle
16
Includes a footnote regarding historical performance metrics.introduce_nominees
Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle
17
closing_ask