The Procter & Gamble Company (PG) — playbook

The Procter & Gamble Company (PG)

Nelson Peltz · 2017-09

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

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Agitate 10 slides 20% 2/10 slides 20% 2/10 slides · 13 hits

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20% 2/10 slides 100% 10/10 slides 50% 5/10 slides Solution 74 slides 2.7% 2/74 slides 2.7% 2/74 slides · 11 hits

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2.7% 2/74 slides 100% 74/74 slides 9.5% 7/74 slides

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every slide · same image gating as the playbook

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The slide uses a numbered list format (5-8) to continue a previous list of initiatives.state_demand

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Uses a red arrow to visually connect the chart to the contextualizing bullet points.expose_contradiction

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Uses a 'P&G Spin' vs 'Reality' structure to frame the argument.expose_contradiction

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Uses a quote from a Barclays analyst to validate the critique of the company's strategic initiative.expose_contradiction

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The slide uses a timeline of product launches and a bar chart of market share to illustrate the failure of P&G's management of the Gillette brand.expose_contradiction

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