Huntsman Corporation (HUN)

Starboard Value · 2022-03
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON

Slide inventory

90
every slide · same image gating as the playbook
01
Slide 1
front_matter
03
Uses strong, accusatory language ('deceive', 'disingenuous', 'mislead', 'fooled') to frame the incumbent management as untrustworthy.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
04
Uses a classic 'Claim vs. Reality' structure to frame the target company's narrative as deceptive.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
05
The slide uses a Venn diagram to visually demonstrate the discrepancy between two peer groups, supporting the activist's claim of manipulative peer selection.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
06
The slide uses a checkmark/cross matrix to visually demonstrate the lack of overlap between peer sets.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
07
transition
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
08
The chart uses a waterfall-style bridge to adjust the original target for divestitures, then compares the pro-forma target to the actual result.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
09
Uses red callout boxes to highlight specific deceptive practices in the chart.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
10
Uses a waterfall-style logic to show the subtraction of business units from actuals/targets.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
11
Uses aggressive, accusatory language typical of activist investor presentations.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
12
Uses a contrast-pair framework to highlight management's alleged dishonesty.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
13
The slide uses a 'FAILED' callout repeatedly to emphasize the lack of execution.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
14
Uses a bar chart to visually highlight the 'apples-to-oranges' comparison of 2020 targets vs 2021 actuals.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
15
Uses a red dashed oval to highlight the 'organic growth' and 'no M&A' claims as part of an activist campaign to expose broken promises.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
16
The slide uses a waterfall bridge to visually subtract M&A impacts from reported EBITDA.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
17
The slide uses a 'bridge' metaphor to expose a contradiction in the company's public claims.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
18
Uses a red bar to visually emphasize the gap between the target and the consensus estimate.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
19
The slide uses a 'FAILED' callout repeatedly to emphasize the gap between promise and performance.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
20
Uses a contrast-pair structure to highlight specific misleading claims vs. the truth.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
21
Uses a before-after framing to highlight the gap between management promises and actual results.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
22
The slide uses a 'failed' label to highlight a pattern of broken promises.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
23
Uses a CEO quote and a screenshot of a past presentation to establish a pattern of broken promises.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
24
Uses a 'before-after' or 'expose' style layout where the company's own source material is used against them.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
25
Includes a quote from Barclays (Nov 2021) reinforcing the skepticism regarding management's ability to execute.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
26
Uses the 'definition of insanity' trope to frame management's repeated failures.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
27
Uses a contrast-pairs framework to highlight the gap between management claims and reality.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Aha Moment
28
transition
Open slide detailLoop · Aha Moment
29
Uses a 'before-after' framing to expose management's misleading use of 2011 as a baseline.expose_contradiction
Open slide detailLoop · Aha Moment
30
The slide uses a highlighted excerpt from a 2006 press release to provide evidence for the acquisition metrics.cite_precedent
Open slide detailBeat · Cite PrecedentLoop · Aha Moment
31
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Open slide detailBeat · Cite PrecedentLoop · Aha Moment
32
Uses a bar chart to contrast historical performance against a specific management quote.expose_contradiction
Open slide detailLoop · Aha Moment
33
Uses red dashed boxes and callouts to highlight specific periods of decline and management's cherry-picking of data.expose_contradiction
Open slide detailLoop · Aha Moment
34
Uses a contrast-pairs framework to highlight the discrepancy between management's narrative and the reality of the 2006 acquisition.expose_contradiction
Open slide detailLoop · Aha Moment
35
Uses a waterfall chart to illustrate potential value creation per share.expose_contradiction
Open slide detailLoop · Aha Moment
36
Uses red text and boxes to highlight the contradiction between management's promises and the final outcome.expose_contradiction
Open slide detailLoop · Aha Moment
37
Uses a 'The Truth' vs 'Huntsman's Misleading Tactics' comparison frame.expose_contradiction
Open slide detailLoop · Aha Moment
38
transition
Open slide detailLoop · Aha Moment
39
Uses a grid of headshots to demonstrate board expansion vs. lack of turnover.expose_contradiction
Open slide detailLoop · Aha Moment
40
Uses a table to visualize the repeated policy waivers for specific directors.expose_contradiction
Open slide detailLoop · Aha Moment
41
Uses headshots to visualize board composition changes over time.expose_contradiction
Open slide detailLoop · Aha Moment
42
Uses a red dashed box to highlight a specific nominee targeted for replacement.introduce_nominees
Open slide detailLoop · Aha Moment
43
Uses a timeline from a Huntsman investor deck as the primary evidence to be debunked.expose_contradiction
Open slide detailLoop · Aha Moment
44
Uses a 'Truth vs. Tactics' comparison table to frame management as deceptive.expose_contradiction
Open slide detailLoop · Aha Moment
45
Uses a 'before-after' style comparison to expose corporate deception.expose_contradiction
Open slide detailLoop · Aha Moment
46
Uses a 'Truth vs. Tactics' comparison table to frame management as deceptive.expose_contradiction
Open slide detailLoop · Aha Moment
47
transition
Open slide detailLoop · Aha Moment
48
Uses a 2007 CEO quote to contrast with 2021 data.expose_contradiction
Open slide detailLoop · Aha Moment
49
The slide uses a 'before-after' framing to expose a contradiction in the company's long-term messaging.expose_contradiction
Open slide detailLoop · Aha Moment
50
The slide uses a combination of a bar chart for Huntsman and line charts for peer averages to visualize the widening gap.expose_gap
Open slide detailLoop · Aha Moment
51
Uses a bar chart to show Huntsman's SG&A ratio compared to peers, highlighting the discrepancy in peer selection.expose_contradiction
Open slide detailLoop · Aha Moment
52
Uses a visual flow diagram to highlight the discrepancy between official proxy peers and the peers used for SG&A analysis.expose_contradiction
Open slide detailLoop · Aha Moment
53
Uses a contrast-pair framework to highlight management's alleged deception versus the truth.expose_contradiction
Open slide detailLoop · Aha Moment
54
The slide uses a red bar for Huntsman to emphasize its poor performance relative to the peer group.compare_peers
Open slide detailLoop · Aha Moment
55
Uses a 'rising tide lifts all boats' metaphor to undermine the company's narrative of superior execution.expose_contradiction
Open slide detailLoop · Aha Moment
56
transition
Open slide detailLoop · Aha Moment
57
The slide uses a red callout box to preemptively rebut the company's potential cherry-picking of data.expose_gap
Open slide detailLoop · Aha Moment
58
Uses a screenshot of a competitor's presentation to highlight the 'arbitrary' nature of their data selection.expose_contradiction
Open slide detailLoop · Aha Moment
59
Uses a contrast-pair structure to frame management as deceptive and the board as incompetent/fooled.expose_contradiction
Open slide detailLoop · Aha Moment
60
transition
Open slide detailLoop · Aha Moment
61
The slide uses a 'Background' structure to frame the GCP engagement as a precedent for the current activist campaign.cite_precedent
Open slide detailLoop · Aha Moment
62
summarize
Open slide detailLoop · Aha Moment
63
The slide uses a timeline diagram to frame the narrative of value creation through activist intervention.summarize
Open slide detailLoop · Aha Moment
64
Uses a lettered list (A, B, C) to structure the rebuttal points.preempt_rebuttal
Open slide detailLoop · Aha Moment
65
This is a classic activist 'expose contradiction' slide, framing the target's narrative as misleading by providing a counter-example of successful engagement.expose_contradiction
Open slide detailLoop · Aha Moment
66
The slide uses a timeline to demonstrate the constructive nature of the activist campaign, culminating in a 41% outperformance of the S&P 500.illustrate_case
Open slide detailLoop · Aha Moment
67
transition
Open slide detailLoop · Aha Moment
68
introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
69
Uses third-party validation to build credibility for the activist's slate.introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
70
The slide uses authority-citation to validate the quality of the nominees.introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
71
Includes logos of companies where the nominee held leadership positions.introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
72
The slide uses a checkmark matrix to demonstrate competency across four key areas for four different career roles.introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
73
The slide uses a quote from a competitor (Huntsman) to validate the nominee's performance.introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
74
introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
75
The slide uses a checkmark matrix to demonstrate alignment of candidate experience with specific strategic needs.introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
76
The slide uses a checkmark matrix to demonstrate domain expertise relevance.introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
77
The slide uses a checkmark matrix to demonstrate breadth of board committee service.introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
78
introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
79
introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
80
The chart highlights a +92% return for VSM compared to +45% for the S&P 500 and +30 for the S&P Chemicals Index, resulting in a ~63% surplus.introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
81
The slide uses a 'before-after' framing to establish the nominee's track record of value creation.illustrate_case
Open slide detailBeat · Nominee BioLoop · Aha Moment
82
Includes a grid of corporate logos associated with the nominee's career.introduce_nominees
Open slide detailBeat · Nominee BioLoop · Aha Moment
83
appendix
Open slide detailLoop · Aha Moment
84
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Open slide detailLoop · Aha Moment
85
The table highlights the discrepancy between compensation benchmarking peers and performance benchmarking peers.compare_peers
Open slide detailLoop · Aha Moment
86
The slide uses visual callouts (red arrows) to point to specific data points in the charts that support the thesis.expose_contradiction
Open slide detailLoop · Aha Moment
87
The slide uses quotes to establish a baseline for peer comparison, likely to contrast with current management behavior or valuation.expose_contradiction
Open slide detailLoop · Aha Moment
88
cite_precedent
Open slide detailLoop · Aha Moment
89
The table highlights Dow, Eastman, and Celanese as the 'Primary Peers'.compare_peers
Open slide detailLoop · Aha Moment
90
The slide uses a checkmark/cross matrix to highlight the lack of consistency in peer selection.expose_contradiction
Open slide detailLoop · Aha Moment