Ben Axler · activist-deck
Porch Group Inc (PRCH)
63 pages · 4 arc beats · 3 loops
Porch Group Inc (PRCH)
Ben Axler · 2021-04 arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 14 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Expose Contradiction 4 slides 100% 4/4 slides 100% 4/4 slides · 34 hits — 0/4 slides
25% 1/4 slides 100% 4/4 slides 100% 4/4 slides 100% 4/4 slides Complication 4 slides 100% 4/4 slides 100% 4/4 slides · 23 hits — 0/4 slides
— 0/4 slides
75% 3/4 slides · 4 hits 100% 4/4 slides — 0/4 slides
Expose Contradiction 4 slides 100% 4/4 slides 100% 4/4 slides · 32 hits — 0/4 slides
— 0/4 slides
100% 4/4 slides 100% 4/4 slides — 0/4 slides
Problem Statement 2 slides 100% 2/2 slides 100% 2/2 slides · 14 hits — 0/2 slides
— 0/2 slides
50% 1/2 slides · 2 hits 100% 2/2 slides 100% 2/2 slides Slide inventory
63 every slide · same image gating as the playbook
01
The slide uses visual metaphor (clown, rats, cracked foundation) to frame the company as a fraud or failing entity.front_matter
04
The slide uses a precedent table to establish credibility by showing past successful short campaigns.cite_precedent
06
The slide uses a dense, text-heavy format typical of activist short reports to build a comprehensive case against the target company.frame_problem
07
Uses a red flag icon and a 'HUH?' callout to emphasize the contradiction.expose_contradiction
08
Uses a combination of CEO quotes and financial modeling to expose accounting discrepancies.expose_contradiction
09
Uses a red flag icon to signal danger/fraud risk.expose_contradiction
10
Uses a red flag icon to signal warning/contradiction. Employs a 'before/after' style comparison of revenue models.expose_contradiction
11
Includes a red flag icon and a block quote from a legal document.expose_contradiction
13
Uses a red flag visual metaphor to signal warning to investors.expose_contradiction
Open slide detailBeat · Complication
14
Uses a red flag icon and red boxes to highlight the contradiction.expose_contradiction
Open slide detailBeat · Complication
15
The slide uses a red flag icon to signal danger/warning. It explicitly links the current target (Porch) to a historical failure (Active Network) to build a bearexpose_contradiction
Open slide detailBeat · Complication
17
Uses a red flag icon to signal warning; structured as a comparative audit of past vs present.expose_contradiction
Open slide detailBeat · Expose Contradiction
18
Uses red callout boxes to highlight specific text segments in the source document.expose_contradiction
Open slide detailBeat · Expose Contradiction
19
Uses red text and callout boxes to emphasize negative financial disclosures.expose_contradiction
Open slide detailBeat · Expose Contradiction
20
Uses a red flag icon and red boxes to highlight the contradiction between management's public statements and actual financial disclosures.expose_contradiction
Open slide detailBeat · Expose Contradiction
21
The slide uses a red flag icon to signal a warning/contradiction.expose_contradiction
22
The slide uses a red flag icon to emphasize the fraud allegation against Porch.expose_contradiction
23
Uses a screenshot of a website dropdown menu to visually demonstrate the missing years.expose_contradiction
25
Includes a call to action to click a speaker icon for audio evidence.expose_contradiction
26
Uses red circles to highlight missing partners and a red box to highlight negative BBB reviews.expose_contradiction
29
Uses screenshots of websites and emails as evidence of partnership failure.expose_contradiction
30
Uses a before-after framing to highlight a failed business initiative.expose_contradiction
31
The slide uses the Spruce Point Capital Management logo (the tree) and a standard disclaimer footer.transition
33
Uses red callout boxes to link a central entity (Nick Gromicko) to specific legal complaints and allegations of misconduct.expose_contradiction
35
The slide uses a table-like structure to pair specific topics with direct quotes from a third-party interview.expose_contradiction
36
Uses screenshots of partner pages to contrast with disclosure documents.expose_contradiction
37
Uses red flag iconography to denote areas of concern/contradiction.expose_contradiction
38
The slide uses a narrative of 'talent drain' and 'strategic foresight' by a competitor to undermine Porch's competitive position.expose_contradiction
39
Includes screenshots of legal filings from U-Haul vs. HireAHelper case.expose_contradiction
40
Uses screenshots of Move.org and ConsumerAdvocate.org to demonstrate lack of visibility.expose_contradiction
41
Uses a red flag icon to signal warning/fraud risk. Contrasts specific quotes from SEC filings.expose_contradiction
43
Uses a 'Porch Warning' callout to highlight internal control weaknesses.expose_contradiction
Open slide detailLoop · Iceberg
44
Uses a red flag icon and a red box to draw attention to the accounting hiring needs.expose_contradiction
Open slide detailLoop · Iceberg
45
Uses a red flag icon and callouts to highlight specific accounting inconsistencies.expose_contradiction
Open slide detailLoop · Iceberg
46
Uses a red flag icon and a 'HUH?' arrow to emphasize the contradiction.expose_contradiction
47
Uses a combination of CEO quotes, customer testimonials, and a quantitative liability buildup table to expose a potential accounting discrepancy.expose_contradiction
48
The slide uses a red flag icon to signal a warning/contradiction.expose_contradiction
49
The slide uses a 'before-after' or 'side-by-side' comparison of two different investor presentation slides to expose a contradiction in Porch's financial reportexpose_contradiction
50
Uses a red flag icon to signal warning; employs a side-by-side comparison of internal claims vs. external evidence.expose_contradiction
51
Includes a red flag icon and a direct excerpt from a legal filing.expose_contradiction
52
Uses a red flag icon to signal activist intent. Includes detailed footnotes referencing specific investor presentations and transcripts.expose_contradiction
54
Uses a red flag icon to signal a warning/contradiction. Includes BBB reviews as qualitative evidence of low quality.expose_contradiction
Open slide detailLoop · Cost Of Inaction
55
The chart shows a sharp spike in existing home sales during 2020 followed by a recent decline, supporting the 'normalization' thesis.diagnose_problem
56
Uses a red flag icon to signal warning/fraud exposure; highlights a specific peer group segment for comparison.compare_peers
57
Uses a screenshot of a Craig Hallum research report to highlight the specific claim being challenged.expose_contradiction
Open slide detailLoop · Cost Of Inaction
58
Uses a red flag icon to denote a warning/critical point. Highlights the EV/Revenue and EV/Gross Profit rows in a red box.cite_precedent
Open slide detailLoop · Cost Of Inaction
59
The slide uses historical financial data to justify a valuation multiple for a target company.show_valuation_bridge
Open slide detailLoop · Cost Of Inaction
60
Includes a red flag callout regarding accounting reclassifications.cite_precedent
Open slide detailLoop · Cost Of Inaction
61
Includes Spruce Point's own adjusted valuation for Porch.compare_peers
Open slide detailLoop · Cost Of Inaction
62
The slide highlights that market data providers (Capital IQ, Yahoo Finance, Bloomberg) are undercounting shares, leading to an understated market capitalizationexpose_contradiction
Open slide detailLoop · Cost Of Inaction
63
The slide uses a variant valuation approach to argue that the equity could be worthless.show_valuation_bridge
Open slide detailLoop · Cost Of Inaction