Pure Storage, Inc. (PSTG)

Kerrisdale Capital · 2025-09
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SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
01
Slide 1
The slide serves as the cover/introductory summary for a short research report.summarize
02
front_matter
03
The slide uses a strong argumentative tone to expose perceived dishonesty in competitor marketing claims regarding TCO.diagnose_problem
04
The slide uses a table to contrast TCO models and then provides a narrative argument against the 'pro-flash' camp's claims regarding HDD performance limitationscompare_peers
05
This is a research note page from Kerrisdale Capital criticizing Pure Storage (PSTG).name_villain
Open slide detailBeat · Villain CritiqueLoop · Cost Of Inaction
06
This is a text-heavy research note page from Kerrisdale Capital criticizing Pure Storage.name_villain
Open slide detailBeat · Villain CritiqueLoop · Cost Of Inaction
07
The slide uses a short-thesis framework, contrasting Pure's performance with NetApp's.show_valuation_bridge
Open slide detailBeat · Villain CritiqueLoop · Cost Of Inaction
08
Includes a financial table and a narrative summary of the company's history and architectural advantages.establish_context
Open slide detailBeat · Villain CritiqueLoop · Cost Of Inaction
09
The slide uses a quote from a former AWS architect to undermine the company's strategic narrative.name_villain
Open slide detailBeat · Villain CritiqueLoop · Cost Of Inaction
10
Includes two testimonial quotes from industry participants criticizing Pure Storage's TCO analysis.expose_contradiction
Open slide detailBeat · Expose ContradictionLoop · Cost Of Inaction
11
The slide uses a visual comparison chart to illustrate Pure's TCO argument, which the author then proceeds to debunk.preempt_rebuttal
Open slide detailBeat · Expose ContradictionLoop · Cost Of Inaction
12
The slide serves as a critical review of competitor research, specifically targeting TCO models for storage hardware.preempt_rebuttal
Open slide detailBeat · Preempt RebuttalLoop · Cost Of Inaction
13
This slide details the specific technical assumptions (erasure coding ratios, data reduction ratios, power duty cycles) used to challenge Solidigm and Pure Stordiagnose_problem
Open slide detailBeat · Preempt RebuttalLoop · Cost Of Inaction
14
This slide serves as a rebuttal to Solidigm's analysis, specifically challenging their assumptions on HDD/SSD reliability and cost-per-TB.diagnose_problem
Open slide detailBeat · Preempt RebuttalLoop · Cost Of Inaction
15
This slide serves as a detailed rebuttal of specific financial assumptions made by a competitor or target company.preempt_rebuttal
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16
The table compares three storage configurations across technical and financial dimensions to derive a cost multiple relative to HDDs.analyze_data
Open slide detailBeat · Preempt RebuttalLoop · Cost Of Inaction
17
Includes a testimonial from an AI Architect at a leading hyperscaler.preempt_rebuttal
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18
Includes a testimonial from a data storage product manager at a leading hyperscaler to support the argument.preempt_rebuttal
Open slide detailBeat · Preempt RebuttalLoop · Cost Of Inaction
19
Contains multiple expert testimonials and references to specific industry studies (Microsoft, Alibaba, Meta).preempt_rebuttal
Open slide detailBeat · Preempt RebuttalLoop · Cost Of Inaction
20
Includes a quote from a Solidigm marketing executive to support the skepticism regarding flash adoption.name_villain
Open slide detailBeat · Preempt RebuttalLoop · Cost Of Inaction
21
The slide uses a SanDisk chart to critique Pure Storage's reliance on Moore's Law as a guarantee for future cost reductions.name_villain
Open slide detailBeat · Preempt RebuttalLoop · Cost Of Inaction
22
The slide uses a skeptical tone to dismantle the 'hyperscaler software' narrative, highlighting the lack of transparency in the Meta deal and questioning the loexpose_gap
Open slide detailBeat · Preempt RebuttalLoop · Cost Of Inaction
23
Includes transcript excerpt and multiple expert quotes to undermine the bull case for Pure Storage.preempt_rebuttal
Open slide detailBeat · Preempt RebuttalLoop · Cost Of Inaction
24
The slide uses a series of quotes from industry executives to build a bearish case against Pure Storage's competitive moat.expose_gap
Open slide detailLoop · Cost Of Inaction
25
Includes a quote from a competitor CTO and two charts comparing enterprise storage market share vs. AFA market share.name_villain
Open slide detailLoop · Cost Of Inaction
26
Contains multiple expert testimonials/quotes used to support the investment thesis.analyze_data
Open slide detailBeat · Research NoteLoop · Cost Of Inaction
27
The slide uses a series of quotes from industry executives to build a bearish case against Pure Storage, followed by a brief summary of financial concerns.name_villain
Open slide detailBeat · Research NoteLoop · Cost Of Inaction
28
Includes a direct quote from the CEO regarding the subscription model transition.expose_contradiction
Open slide detailBeat · Research NoteLoop · Cost Of Inaction
29
The slide uses a quote from a CTO to frame a discussion on accounting transparency and profitability metrics.expose_contradiction
Open slide detailBeat · Research NoteLoop · Cost Of Inaction
30
The slide argues that Pure Storage is overvalued compared to its true peers (NetApp) and does not deserve SaaS-like multiples.analyze_data
Open slide detailBeat · Research NoteLoop · Cost Of Inaction
31
Includes a peer comparison table and a specific price target derivation table.show_valuation_bridge
Open slide detailBeat · Research NoteLoop · Cost Of Inaction
32
Includes a screenshot of a Pure Storage blog post used to expose a contradiction in their messaging.summarize
Open slide detailBeat · Closing AskLoop · Cost Of Inaction