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Citron Research · activist-deck

Inogen, Inc. (INGN)

21 pages · 3 arc beats · 2 loops

Activist-Deck Download JSON
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Inogen, Inc. (INGN)

Citron Research · 2019-02
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 16 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
The Monster (Inogen's sales tactics) 6 slides 100% 6/6 slides 100% 6/6 slides · 45 hits
— 0/6 slides
— 0/6 slides
83.3% 5/6 slides 100% 6/6 slides 83.3% 5/6 slides The Struggle (Citron Research's investigation) 5 slides 100% 5/5 slides 100% 5/5 slides · 31 hits
— 0/5 slides
— 0/5 slides
100% 5/5 slides 100% 5/5 slides 40% 2/5 slides The Victory (Citron Research's findings) 5 slides 100% 5/5 slides 80% 4/5 slides · 29 hits
— 0/5 slides
— 0/5 slides
80% 4/5 slides 100% 5/5 slides
— 0/5 slides

Slide inventory

21
every slide · same image gating as the playbook
01
Slide 1
Uses emotional imagery to frame the company's sales practices as predatory.front_matter
Open slide detail
02
The slide uses a 'curiosity gap' and 'foreshadowing' to build anticipation for the following content.transition
Open slide detail
03
Uses a combination of legal definitions and emotional framing to establish the villain.frame_problem
Open slide detailBeat · The Monster (Inogen's sales tactics)
04
Uses a 'vs' visual comparison to contrast old-fashioned oxygen tanks with portable concentrators.expose_contradiction
Open slide detailBeat · The Monster (Inogen's sales tactics)Loop · The Reveal
05
The slide uses a provocative title and an image of an elderly person to emphasize the 'deceive the sick elderly' claim.expose_contradiction
Open slide detailBeat · The Monster (Inogen's sales tactics)Loop · The Reveal
06
The slide uses screenshots of Google search results to demonstrate the dominance of 1st Class Medical's paid advertising strategy.expose_contradiction
Open slide detailBeat · The Monster (Inogen's sales tactics)Loop · The Reveal
07
The slide uses a transcript format to frame the company's sales tactics as deceptive.expose_contradiction
Open slide detailBeat · The Monster (Inogen's sales tactics)Loop · The Reveal
08
The slide uses a quote from a regulatory filing to frame the subject's business practices as predatory.expose_contradiction
Open slide detailBeat · The Monster (Inogen's sales tactics)Loop · The Reveal
09
Uses a 'before-after' or 'reality vs perception' framing to discredit the company's leadership claims.expose_contradiction
Open slide detailBeat · The Struggle (Citron Research's investigation)Loop · The Reveal
10
Uses screenshots of YouTube videos as primary evidence.expose_contradiction
Open slide detailBeat · The Struggle (Citron Research's investigation)Loop · The Reveal
11
The slide uses a screenshot of a YouTube video to frame the subject as a villain.expose_contradiction
Open slide detailBeat · The Struggle (Citron Research's investigation)
12
Uses screenshots of Google search results and a Pure Medical landing page to support the claim of fraudulent marketing practices.expose_contradiction
Open slide detailBeat · The Struggle (Citron Research's investigation)
13
The slide uses a screenshot of a Google search result and a rating summary to highlight predatory behavior by a company linked to Inogen.expose_contradiction
Open slide detailBeat · The Struggle (Citron Research's investigation)
14
expose_contradiction
Open slide detailBeat · The Victory (Citron Research's findings)
15
Uses a direct quote from a 10Q filing to support the thesis.expose_contradiction
Open slide detailBeat · The Victory (Citron Research's findings)
16
The slide uses external social proof to undermine the company's reputation.expose_contradiction
Open slide detailBeat · The Victory (Citron Research's findings)
17
The slide uses external validation (BBB) to frame the company's business model as fraudulent.illustrate_case
Open slide detailBeat · The Victory (Citron Research's findings)
18
The slide uses a visual 'gotcha' tactic to undermine a source of data.expose_contradiction
Open slide detailBeat · The Victory (Citron Research's findings)
19
This is a classic Citron Research tactic to signal regulatory pressure and credibility.state_next_steps
Open slide detailLoop · Cost Of Inaction
20
The slide uses a rhetorical question to frame the core accusation against the company.summarize
Open slide detailLoop · Cost Of Inaction
21
other
Open slide detail