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Muddy Waters, LLC · research-note

Focus Media Holding Ltd. (FMCN)

12 pages · 3 arc beats · 2 loops

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Focus Media Holding Ltd. (FMCN)

Muddy Waters, LLC · 2011-12
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 12 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem (Identify pain) 2 slides 100% 2/2 slides 100% 2/2 slides · 16 hits
— 0/2 slides
— 0/2 slides
100% 2/2 slides 100% 2/2 slides 100% 2/2 slides · 3 hits Agitate (Make it worse) 8 slides 100% 8/8 slides 100% 8/8 slides · 49 hits
— 0/8 slides
— 0/8 slides
25% 2/8 slides 100% 8/8 slides 100% 8/8 slides · 16 hits Solution (Provide relief) 2 slides 100% 2/2 slides 100% 2/2 slides · 8 hits
— 0/2 slides
— 0/2 slides
— 0/2 slides
100% 2/2 slides 100% 2/2 slides

Slide inventory

12
every slide · same image gating as the playbook
01
Slide 1
The slide uses a provocative, satirical tone to frame the credibility of third-party auditors in China.expose_contradiction
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
02
This is a page from a short-seller research report (likely Muddy Waters or similar) exposing fraudulent practices in Chinese companies listed in the US.expose_contradiction
Open slide detailBeat · Problem (Identify pain)Loop · Pattern Hunter
03
This is a page from a short-seller research report (Muddy Waters) exposing fraudulent practices in Chinese companies.expose_contradiction
Open slide detailBeat · Agitate (Make it worse)Loop · Pattern Hunter
04
The slide is part of a critical research note questioning the reliability of data provided by companies commissioned by FMCN.analyze_data
Open slide detailBeat · Agitate (Make it worse)Loop · Pattern Hunter
05
The slide uses a table of data attributed to CTR to highlight inflated figures, followed by text debunking the claims.expose_contradiction
Open slide detailBeat · Agitate (Make it worse)Loop · Pattern Hunter
06
The slide presents two distinct data tables for two different bus operators, showing passenger counts segmented by travel duration.analyze_data
Open slide detailBeat · Agitate (Make it worse)Loop · Pattern Hunter
07
The slide uses a comparison of two data sources to cast doubt on the accuracy of the CTR research report.expose_contradiction
Open slide detailBeat · Agitate (Make it worse)Loop · Pattern Hunter
08
The slide uses a 'before-after' or 'side-by-side' comparison to highlight a discrepancy in asset ownership claims.expose_contradiction
Open slide detailBeat · Agitate (Make it worse)Loop · Pattern Hunter
09
The slide highlights a discrepancy between CTR's research (128 buses) and the company's website (32 buses).analyze_data
Open slide detailBeat · Agitate (Make it worse)Loop · Pattern Hunter
10
The slide uses a screenshot of a website and a data table to contrast two conflicting sources of information.expose_contradiction
Open slide detailBeat · Agitate (Make it worse)Loop · Pattern Hunter
11
The slide uses a table to present CTR's findings and a screenshot of the company website to contradict it.expose_contradiction
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
12
other
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction