PepsiCo (PEP)

Trian Partners · 2013-07
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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3
coverage by narrative range · generated from this deck JSON

Slide inventory

59
every slide · same image gating as the playbook
01
Slide 1
front_matter
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This is page 2 of the deck, indicating a continuation of disclosures.other
04
front_matter
05
The slide outlines the core argument for a potential split or restructuring of PepsiCo.summarize
06
summarize
07
Includes three pie charts showing geographic and segment-based revenue/profit distribution.summarize
08
The chart uses product imagery as bars to represent relative sales volume.analyze_data
09
transition
Open slide detailBeat · Problem
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The slide uses a consistent color scheme where the company (PepsiCo) is highlighted in blue, while peers and the index are in grey.compare_peers
Open slide detailBeat · ProblemLoop · Cost Of Inaction
11
The slide uses a combination of a time-series bar chart and a peer-comparison bar chart to highlight underperformance.compare_peers
Open slide detailBeat · ProblemLoop · Cost Of Inaction
12
The slide uses a combination of a line chart to show the downward trend of EPS estimates and a bar chart to compare 2013 growth expectations against peers and iexpose_gap
Open slide detailBeat · ProblemLoop · Cost Of Inaction
13
frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
14
Uses a causal equation structure (Snacks + Beverage = Structural Challenges).diagnose_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
15
The slide uses a narrative critique style to highlight organizational misalignment.name_villain
Open slide detailBeat · ProblemLoop · Cost Of Inaction
16
Uses two line charts to show correlation between beverage volume decline and Frito-Lay volume deceleration.expose_contradiction
Open slide detailBeat · ProblemLoop · Cost Of Inaction
17
The chart shows PepsiCo (dark blue line) consistently at the bottom of the peer group.compare_peers
Open slide detailBeat · ProblemLoop · Cost Of Inaction
18
Uses a combination of bar charts, tables, and line charts to demonstrate capital inefficiency.expose_contradiction
Open slide detailBeat · ProblemLoop · Cost Of Inaction
19
The slide uses a table to contrast acquisition metrics with activist investor Trian's negative assessment of the deals.expose_contradiction
Open slide detailBeat · ProblemLoop · Cost Of Inaction
20
This slide frames the company's strategic initiative as a failure, using the 'distraction' narrative to justify activist intervention.name_villain
Open slide detailBeat · ProblemLoop · Cost Of Inaction
21
Uses a 'before-after' or 'short-term vs long-term' framing to critique management's capital allocation decisions.expose_contradiction
Open slide detailBeat · ProblemLoop · Cost Of Inaction
22
Uses a 'before-after' comparison structure to demonstrate the lack of EPS growth despite claimed savings.expose_contradiction
Open slide detailBeat · ProblemLoop · Cost Of Inaction
23
The slide uses a red dashed line to visually emphasize the peer average relative to PepsiCo's performance.compare_peers
Open slide detailBeat · ProblemLoop · Cost Of Inaction
24
The slide uses a Trian estimate for PepsiCo's margin to facilitate the comparison.compare_peers
Open slide detailBeat · ProblemLoop · Cost Of Inaction
25
front_matter
Open slide detailBeat · Solution
26
The slide uses a clear problem-solution structure, identifying structural underperformance as the catalyst for the proposed separation.propose_solution
Open slide detailBeat · SolutionLoop · Tale Two Worlds
27
The slide uses a two-column comparison structure to argue for the benefits of a spin-off.present_solution
Open slide detailBeat · SolutionLoop · Tale Two Worlds
28
The slide uses a line chart to show valuation trends and a table to summarize average multiples over three distinct time periods.compare_peers
Open slide detailBeat · SolutionLoop · Tale Two Worlds
29
Uses a peer benchmark table to imply that PepsiCo Snacks, if separated, would command a higher valuation multiple.compare_peers
Open slide detailBeat · SolutionLoop · Tale Two Worlds
30
Uses historical stock performance data to validate the thesis that spin-offs create shareholder value.cite_precedent
Open slide detailBeat · SolutionLoop · Tale Two Worlds
31
The slide uses a bar chart to visualize the profit growth and tables to show revenue and margin expansion.expose_gap
Open slide detailBeat · SolutionLoop · Tale Two Worlds
32
Uses a comparative table to illustrate the success of a past corporate spin-off as a precedent for the current activist proposal.cite_precedent
Open slide detailBeat · SolutionLoop · Tale Two Worlds
33
The slide uses a 'breakup-spinoff' framework to justify the potential value of a PepsiCo spin-off.cite_precedent
Open slide detailBeat · SolutionLoop · Tale Two Worlds
34
The chart highlights KRAFT in red to emphasize its valuation premium relative to peers.compare_peers
Open slide detailBeat · SolutionLoop · Tale Two Worlds
35
This slide is part of an activist investor presentation (Trian) critiquing PepsiCo's strategy.compare_peers
Open slide detailBeat · SolutionLoop · Tale Two Worlds
36
The slide uses a visual hierarchy to highlight 'Alternative A' as the preferred option via a callout bubble.compare_peers
Open slide detailBeat · SolutionLoop · Tale Two Worlds
37
propose_solution
Open slide detailBeat · SolutionLoop · Tale Two Worlds
38
This is a classic activist investor 'breakup' thesis slide.propose_solution
Open slide detailBeat · SolutionLoop · Tale Two Worlds
39
The table lists 15 historical M&A deals in the consumer staples sector to justify the 8.3% synergy assumption.cite_precedent
Open slide detailBeat · SolutionLoop · Tale Two Worlds
40
The slide uses a bar chart to visualize the margin gap between Mondelez and its peers, supporting an activist thesis for operational improvement.quantify_opportunity
Open slide detailBeat · SolutionLoop · Tale Two Worlds
41
Includes a specific valuation proposal for a hypothetical PEP/MDLZ merger.cite_precedent
Open slide detailBeat · SolutionLoop · Tale Two Worlds
42
The slide uses external analyst validation to build credibility for the activist's thesis.cite_precedent
Open slide detailBeat · SolutionLoop · Tale Two Worlds
43
The slide uses stock price data to argue that the market viewed a potential merger as value-accretive for both parties.analyze_data
Open slide detailBeat · SolutionLoop · Tale Two Worlds
44
The table uses 'X' to denote overlap, with shaded rows indicating current Mondelez shareholders.compare_peers
Open slide detailBeat · SolutionLoop · Tale Two Worlds
45
Includes a specific call-out regarding Mondelez's historical precedent with Cadbury.propose_solution
Open slide detailBeat · SolutionLoop · Tale Two Worlds
46
The slide uses historical performance data to validate a strategic thesis for M&A.cite_precedent
Open slide detailBeat · SolutionLoop · Tale Two Worlds
47
The slide uses a combination of a sensitivity table for accretion/dilution and a precedent transaction table to justify a capital allocation strategy.cite_precedent
Open slide detailBeat · SolutionLoop · Tale Two Worlds
48
This slide details the 'Alternative A' scenario, likely part of an activist investor's proposal for corporate restructuring.propose_solution
Open slide detailBeat · SolutionLoop · Tale Two Worlds
49
Includes detailed footnotes regarding GAAP compliance and share repurchase assumptions.show_valuation_bridge
Open slide detailBeat · SolutionLoop · Tale Two Worlds
50
Includes detailed breakdown of pro forma EBITDA and share count adjustments.show_valuation_bridge
Open slide detailBeat · SolutionLoop · Tale Two Worlds
51
Includes pro forma adjustments for synergies and dis-synergies; contains disclaimer regarding non-GAAP projections.analyze_data
Open slide detailBeat · SolutionLoop · Tale Two Worlds
52
Includes disclaimer regarding pro forma projections and GAAP compliance.quantify_opportunity
Open slide detailBeat · SolutionLoop · Tale Two Worlds
53
Uses a contrast-pairs framework to systematically dismantle management's stated objections.expose_contradiction
Open slide detailBeat · SolutionLoop · Tale Two Worlds
54
propose_solution
Open slide detailBeat · SolutionLoop · Tale Two Worlds
55
propose_solution
Open slide detailBeat · SolutionLoop · Tale Two Worlds
56
Includes specific leverage targets, growth rates, and valuation multiples for the two resulting entities.analyze_data
Open slide detailBeat · SolutionLoop · Tale Two Worlds
57
Includes detailed breakdown of debt, EBITDA, interest expense, and share buyback math.quantify_opportunity
Open slide detailBeat · SolutionLoop · Tale Two Worlds
58
Includes pro forma adjustments for dis-synergies and management actions.show_valuation_bridge
Open slide detailBeat · SolutionLoop · Tale Two Worlds
59
The slide uses a waterfall-like comparison to show value creation from different spin-off and acquisition scenarios.show_valuation_bridge
Open slide detailBeat · SolutionLoop · Tale Two Worlds