Apple Inc. (AAPL)

David Einhorn · 2013-02
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

55
every slide · same image gating as the playbook
01
Slide 1
Includes disclaimer text at the bottom of the slide graphic.front_matter
03
The slide uses a quote to preemptively address the 'unfamiliarity' of the proposed financial instrument (perpetual preferred stock).frame_situation
04
The slide uses a comparative bar chart to frame Apple's cash accumulation as excessive compared to peers.compare_peers
05
Uses visual metaphors of a treasure chest and Noah's Ark to illustrate corporate cash management strategies.frame_situation
06
The chart uses bubble size to represent buyback intensity relative to cash, overlaying it on P/E and price trends.expose_contradiction
07
The slide uses a 'ceo-quote-contradiction' framework to undermine management's stated rationale for avoiding dividends.expose_contradiction
08
The slide uses a bar chart to compare effective tax rates of major tech companies, highlighting the tax advantage of offshoring.expose_contradiction
09
The slide uses a visual metaphor of stacks of cash to represent the accumulation of overseas funds.diagnose_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
10
Uses a visual metaphor of a frustrated character standing next to a large stack of boxes (inventory) and a box of cash to illustrate capital inefficiency.name_villain
Open slide detailBeat · ProblemLoop · Cost Of Inaction
11
The slide uses a bar chart to contrast the high return of capital by IBM and TXN against the low return by AAPL.compare_peers
Open slide detailBeat · AgitateLoop · Cost Of Inaction
12
The slide uses a color-coded bar chart to contrast companies that return capital (green) against those that hoard cash (grey).compare_peers
Open slide detailBeat · AgitateLoop · Cost Of Inaction
13
Uses a visual metaphor of an Amazon-style shopping cart to mock Dell's strategic rationalizations.expose_contradiction
Open slide detailBeat · AgitateLoop · Cost Of Inaction
14
Uses a 'hypocrisy' frame to highlight the contradiction between management's public rhetoric and private actions.expose_contradiction
Open slide detailBeat · AgitateLoop · Cost Of Inaction
15
The slide uses a 'Myth vs Reality' structure to challenge the conventional wisdom regarding capital allocation and growth.expose_contradiction
16
The slide uses a checklist format to validate three points about Apple's financial position, supported by a pie chart showing cash distribution.preempt_rebuttal
17
The slide uses a metaphor of a cow made of money to illustrate the 'dairy business' quote.expose_contradiction
18
The slide uses stock imagery to illustrate the concept of capital distribution.present_framework
19
The slide explicitly clarifies that the repatriation scenario is for illustrative purposes and not a recommendation.quantify_opportunity
20
The slide argues that a special dividend could unlock up to $89/share in value, depending on how much the market currently discounts Apple's cash holdings.quantify_opportunity
21
propose_solution
22
This slide is part of the Greenlight Capital activist campaign against Apple, specifically advocating for capital return.show_valuation_bridge
23
This slide is part of the Greenlight Capital presentation regarding Apple's capital allocation.propose_solution
24
The slide explains the mechanics of how Apple's cash repatriation affects its tax rate and subsequent free cash flow.analyze_data
25
The slide uses a pro forma analysis to argue for capital allocation changes at Apple.quantify_opportunity
26
Uses a thought bubble and a photo of a relaxed person to mock the 'conventional wisdom' of dividend-driven stock growth.expose_contradiction
27
The slide argues that dividend increases do not necessarily change the fundamental valuation (P/E) of a stock.quantify_opportunity
28
The slide uses a quote to set up a 'ceo-quote-contradiction' framework, contrasting the CEO's stated values with the company's current capital allocation practiexpose_contradiction
29
The slide uses a list to define the current status quo of the target company's financial strategy.frame_situation
Open slide detailLoop · Golden Circle
30
The slide uses a visual metaphor ('slide to unlock') to signal that the following content will reveal a new financial instrument.transition
Open slide detailLoop · Golden Circle
31
The slide uses a visual metaphor of an app icon on an iPhone to represent the 'iPrefs' product.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
32
The slide uses an Investopedia definition to establish the financial instrument's characteristics.establish_context
Open slide detailBeat · SolutionLoop · Golden Circle
33
This slide outlines the specific financial instrument (iPref) proposed by Greenlight Capital to unlock value for Apple shareholders.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
34
This is part of the Greenlight Capital proposal to Apple regarding iPrefs.propose_solution
Open slide detailBeat · SolutionLoop · Golden Circle
35
The slide uses a combination of a bulleted summary box and supporting narrative text to justify the valuation thesis.summarize
Open slide detailBeat · SolutionLoop · Golden Circle
36
The slide uses a cartoon illustration of an elderly couple to represent 'Individual Savers' as a key demographic.size_opportunity
Open slide detailBeat · SolutionLoop · Golden Circle
37
The slide uses a simple arithmetic bridge to demonstrate the dilution effect of the proposed iPref dividend on common equity value.show_valuation_bridge
Open slide detailBeat · SolutionLoop · Golden Circle
38
This slide explains the financial mechanics of the 'iPref' proposal, demonstrating a net gain for shareholders.present_solution
Open slide detailBeat · SolutionLoop · Before After
39
The slide uses visual metaphors of stock certificates to illustrate the distribution mechanism.propose_solution
Open slide detailBeat · SolutionLoop · Before After
40
The slide uses a simple pro forma calculation to demonstrate the dilutive effect of a proposed dividend structure.analyze_data
Open slide detailBeat · SolutionLoop · Before After
41
This slide explains the mechanics of a proposed capital allocation strategy involving iPrefs.show_valuation_bridge
Open slide detailBeat · SolutionLoop · Before After
42
The slide uses a comparison frame to argue for the superiority of the iPref instrument over traditional dividend hikes.compare_peers
Open slide detailBeat · Solution
43
The slide uses a table to compare two scenarios (1:1 and 5:1 ratio of iPrefs to Common Stock) to argue for the safety of the proposed financial instrument.preempt_rebuttal
Open slide detailBeat · Solution
44
This slide addresses potential investor concerns regarding the risk profile of iPrefs by clarifying their equity nature.preempt_rebuttal
Open slide detailBeat · Solution
45
Includes a cartoon illustration of a person tucking a safe into bed, symbolizing hoarding cash.propose_solution
Open slide detailBeat · Solution
46
Uses a visual metaphor of an apple pie to illustrate the 'cake' analogy mentioned in the text.propose_solution
Open slide detailBeat · Impact & Next Steps
47
The slide uses a famous quote to bridge the gap between academic financial theory and the practical reality of Apple's capital structure.preempt_rebuttal
Open slide detailBeat · Impact & Next Steps
48
The table compares five scenarios: Special Dividend, One-Time Repurchase, On-Going Repurchases, Double the Dividend, and iPrefs.compare_peers
Open slide detailBeat · Impact & Next Steps
49
The slide uses a checkmark/cross matrix to evaluate financial strategies.compare_peers
Open slide detailBeat · Impact & Next Steps
50
The slide uses a quote to establish a philosophical alignment with the target company's leadership style.illustrate_case
Open slide detailBeat · Impact & Next Steps
51
The slide uses a direct quote from Apple's proxy statement to highlight the contradiction.expose_contradiction
Open slide detailBeat · Impact & Next Steps
52
The slide uses a 'Does/Does Not Mean' framework to preemptively address potential criticisms of the activist's stance.preempt_rebuttal
Open slide detailBeat · Impact & Next Steps
53
This is a text-only slide serving as a closing statement and transition to Q&A.closing_ask
Open slide detailBeat · Impact & Next Steps
54
appendix
Open slide detailBeat · Impact & Next Steps
55
filler
Open slide detailBeat · Impact & Next Steps