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Apple · pitchdeck

Apple's 2015 iAd pitch deck promoted personalized ads

18 pages · 3 arc beats · 1 loops

Pitchdeck Download JSON
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Apple's 2015 iAd pitch deck promoted personalized ads

Apple
arc beats above · slides in the middle · loops below · scroll → 1 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 18 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
What Is 5 slides 100% 5/5 slides 100% 5/5 slides · 32 hits
— 0/5 slides
60% 3/5 slides 40% 2/5 slides 100% 5/5 slides 60% 3/5 slides What Could Be 5 slides 100% 5/5 slides 100% 5/5 slides · 26 hits
— 0/5 slides
— 0/5 slides
60% 3/5 slides 100% 5/5 slides 100% 5/5 slides New Bliss 8 slides 100% 8/8 slides 100% 8/8 slides · 37 hits
— 0/8 slides
37.5% 3/8 slides
— 0/8 slides
100% 8/8 slides 25% 2/8 slides

Slide inventory

18
every slide · same image gating as the playbook
01
Slide 1
The slide uses a simple icon-based framework to categorize the platform's benefits.present_solution
Open slide detailBeat · What Is
02
The slide uses circular flag icons to represent each country with corresponding user counts in millions.show_traction
Open slide detailBeat · What Is
03
The slide uses a four-column icon-grid layout to categorize targeting parameters.present_framework
Open slide detailBeat · What IsLoop · Golden Circle
04
present_solution
Open slide detailBeat · What IsLoop · Golden Circle
05
This is a slide from the Apple iOS 7 pitch deck.present_solution
Open slide detailBeat · What IsLoop · Golden Circle
06
The slide demonstrates the interactive capabilities of the iAd platform using a specific brand case study.present_solution
Open slide detailBeat · What Could BeLoop · Golden Circle
07
The slide demonstrates the interactive capabilities of the iAd platform.present_solution
Open slide detailBeat · What Could BeLoop · Golden Circle
08
The slide uses a sequence of four iPhone mockups to illustrate a mobile advertising user journey.present_solution
Open slide detailBeat · What Could BeLoop · Golden Circle
09
The slide demonstrates the user flow of an interactive mobile advertisement.present_solution
Open slide detailBeat · What Could BeLoop · Golden Circle
10
The slide demonstrates the user journey within a single interactive ad unit.present_solution
Open slide detailBeat · What Could BeLoop · Golden Circle
11
present_solution
Open slide detailBeat · New BlissLoop · Golden Circle
12
This appears to be an early Apple pitch deck slide.present_solution
Open slide detailBeat · New BlissLoop · Golden Circle
13
The slide uses screenshots of tablets to demonstrate the user experience of different ad placements.present_solution
Open slide detailBeat · New Bliss
14
Apple Confidential watermark present.present_solution
Open slide detailBeat · New Bliss
15
The slide uses visual representations of mobile devices to demonstrate ad placement options.present_solution
Open slide detailBeat · New Bliss
16
The slide uses a MacBook Air mockup to display the software interface.present_solution
Open slide detailBeat · New Bliss
17
The slide features a screenshot of a MacBook Air displaying a web-based analytics interface.present_solution
Open slide detailBeat · New Bliss
18
front_matter
Open slide detailBeat · New Bliss