Check out the pitch deck that helped a pair of media veterans raise $5.7 million to launch climate-focused media startup The Cool Down

The Cool Down

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 5 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits

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100% 1/1 slides · 2 hits

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100% 1/1 slides 100% 1/1 slides Why Now 1 slides 100% 1/1 slides 100% 1/1 slides · 9 hits

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100% 1/1 slides

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100% 1/1 slides 100% 1/1 slides Team 1 slides 100% 1/1 slides 100% 1/1 slides · 11 hits

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100% 1/1 slides

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Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 5 hits

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100% 2/2 slides 100% 2/2 slides

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Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detail

The slide uses a background image of hands raised together to symbolize unity and collective action, contrasting with the 'fragmented' media problem described.frame_problem

Open slide detailBeat · ProblemLoop · Voice Of Customer

The slide uses a sunset background to evoke a sense of future potential and optimism.inspire_vision

Open slide detail

The slide uses a background image of leaves to reinforce the sustainability theme.argue_timing

Open slide detailBeat · Why NowLoop · Why Now

other

Open slide detailBeat · Team

The slide uses a 'precedent' strategy to build credibility by comparing the new venture to a known successful exit.cite_precedent

Open slide detailBeat · Solution

The slide uses a sunset background image with white text and icons.plan_implementation

Open slide detailBeat · Solution