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Urban · pitchdeck

Wellness marketplace Urban used this pitch deck to raise $7.6M

27 pages · 4 arc beats · 2 loops

Pitchdeck Download JSON
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Wellness marketplace Urban used this pitch deck to raise $7.6M

Urban
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 17 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 11 hits
— 0/2 slides
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100% 2/2 slides 100% 2/2 slides · 4 hits
— 0/2 slides
Traction 11 slides 100% 11/11 slides 100% 11/11 slides · 62 hits
— 0/11 slides
18.2% 2/11 slides 36.4% 4/11 slides 100% 11/11 slides · 17 hits
— 0/11 slides
Team 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits
— 0/1 slides
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— 0/1 slides
100% 1/1 slides · 2 hits
— 0/1 slides
Financials 3 slides 100% 3/3 slides 100% 3/3 slides · 15 hits
— 0/3 slides
— 0/3 slides
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100% 3/3 slides · 6 hits
— 0/3 slides

Slide inventory

27
every slide · same image gating as the playbook
01
Slide 1
The slide includes a header with document metadata and a footer-like logo placement.front_matter
Open slide detail
02
inspire_vision
Open slide detail
03
show_traction
Open slide detail
04
show_traction
Open slide detailBeat · Traction
05
Uses a two-column comparison layout to highlight value proposition for two distinct user segments.present_solution
Open slide detailBeat · Solution
06
The slide uses a circular diagram to represent the ecosystem, split between buyers and sellers, with central platform capabilities.present_solution
Open slide detailBeat · Solution
07
The slide uses a visual progression of time-to-scale to prove operational maturity.show_traction
Open slide detailBeat · Traction
08
The slide uses a combination of social proof (big number) and granular service-level ratings to build trust.show_traction
Open slide detailBeat · Traction
09
other
Open slide detailBeat · Traction
10
The slide features a stylized, minimalist line graph background.transition
Open slide detailBeat · Traction
11
The chart uses color-coding to represent different cohorts of practitioners based on their start year, with a secondary annotation indicating tenure split.show_traction
Open slide detailBeat · Traction
12
Waterfall chart showing unit economics per treatment.analyze_data
Open slide detailBeat · Traction
13
The slide highlights the efficiency of marketing spend by comparing acquisition costs to long-term value.show_traction
Open slide detailBeat · Traction
14
The slide uses a pie chart to show the distribution of booking frequency and a stacked bar chart to show growth over time, segmented by booking frequency.show_traction
Open slide detailBeat · Traction
15
Minimalist design with a continuous line drawing of pound symbols.front_matter
Open slide detail
16
The table includes projections (F) for 2020-2022.show_traction
Open slide detail
17
Minimalist design with a single line-art illustration of a face mask.transition
Open slide detailLoop · Cost Of Inaction
18
The chart illustrates a pivot point around early 2020 where expenses were aggressively cut to match revenue.show_traction
Open slide detailLoop · Cost Of Inaction
19
The slide highlights four key areas of operational transformation: digital services, practitioner onboarding, customer support, and streamlining operations.establish_context
Open slide detailLoop · Cost Of Inaction
20
The chart uses a dual-axis approach to show volume (order count) and value (GTV/fees) over time.show_traction
Open slide detailLoop · Cost Of Inaction
21
The chart shows a significant dip in early 2020 followed by a steady recovery and growth trajectory.show_traction
Open slide detailLoop · Cost Of Inaction
22
The slide uses a three-column layout with images and descriptive text to explain market shifts.argue_timing
Open slide detailLoop · Why Now
23
The slide uses a three-pillar approach (Operational, Marketing, Commercial) to explain the expansion strategy.plan_implementation
Open slide detail
24
The table includes cumulative data and specific unit economics milestones like payback period and launch costs.analyze_data
Open slide detail
25
The slide includes a footnote regarding a working capital buffer for a potential 2nd lockdown.plan_implementation
Open slide detail
26
The table tracks Gross transactional value ARR, Pre-money valuation, Revenue multiple, and Investment completed across various funding stages.analyze_data
Open slide detail
27
summarize
Open slide detail