Tumblr's Ad Sales Pitch Deck

Tumblr

arc beats above · slides in the middle · loops below · scroll → 0 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 7 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Product 3 slides 100% 3/3 slides 100% 3/3 slides · 17 hits

— 0/3 slides

66.7% 2/3 slides

— 0/3 slides

100% 3/3 slides

— 0/3 slides

Market Opportunity 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 12 hits

— 0/2 slides

50% 1/2 slides

— 0/2 slides

100% 2/2 slides

— 0/2 slides

Call to Action 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

100% 1/1 slides

— 0/1 slides

Slide inventory

every slide · same image gating as the playbook

The slide uses a visual callout (circled area) to highlight a sponsored post within the feed.present_solution

Open slide detailBeat · Product

present_solution

Open slide detailBeat · Product

The slide features a visual mockup of a 'Cinemosaic' ad unit for Star Trek Into Darkness.present_solution

Open slide detailBeat · Product

The slide uses a visual example of a 'Lone Ranger' movie post to demonstrate the ad unit's format.present_solution

Open slide detailBeat · Market Opportunity

The slide uses a screenshot of a GE Tumblr post as a visual example of the product.present_solution

Open slide detailBeat · Solution

The slide outlines a specific commercial package for a brand partnership.present_solution

Open slide detailBeat · Solution

Includes a reference to the 1982 film 'The Beastmaster' and the Reddit logo.state_next_steps

Open slide detailBeat · Call to Action