Fintech startup Ryft raised $7.3 million using this pitch deck — playbook

Fintech startup Ryft raised $7.3 million using this pitch deck

Ryft

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

6

coverage by narrative range · generated from this deck JSON

Narrative range 7 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

— 0/1 slides

100% 1/1 slides · 2 hits 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 13 hits

— 0/2 slides

50% 1/2 slides

— 0/2 slides

100% 2/2 slides 50% 1/2 slides Market Sizing 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides 100% 1/1 slides

— 0/1 slides

Competitive Analysis 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

— 0/1 slides

100% 1/1 slides · 2 hits 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Team 1 slides 100% 1/1 slides 100% 1/1 slides · 10 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

100% 1/1 slides

— 0/1 slides

Use of Funds 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

100% 1/1 slides

— 0/1 slides

Slide inventory

16

every slide · same image gating as the playbook

01

Includes a comparison analogy: 'Building the AWS of payments services'.front_matter

Open slide detail

02

transition

Open slide detail

03

The slide uses a vertical flow diagram to illustrate the hierarchy of payment entities and their associated fee structures.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

04

The slide uses a vertical value chain diagram to illustrate the flow of funds and the associated fee structure for each layer.present_solution

Open slide detailLoop · Cost Of Inaction

05

present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

06

present_solution

Open slide detailBeat · Solution

07

Uses a concentric circle diagram to represent TAM/SAM/SOM.size_opportunity

Open slide detailBeat · Market Sizing

08

The slide uses a grid layout to categorize target market segments (Hospitality, Events, Travel, Pharmacies, Banks, Financial Institutions) with associated brandplan_implementation

Open slide detailLoop · Jobs To Be Done

09

The table uses checkmarks and specific metrics to differentiate Ryft's specialized approach from generalist incumbents.compare_peers

Open slide detailBeat · Competitive AnalysisLoop · Jobs To Be Done

10

The slide uses a circular headshot layout for team members and a logo grid for investors.inspire_vision

Open slide detailBeat · Team

11

plan_implementation

Open slide detailBeat · Use of Funds

12

appendix

Open slide detail

13

The slide uses social proof to build credibility by showcasing media coverage.show_traction

Open slide detail

14

The slide uses a timeline format with specific regional focus areas (UK/Europe and US Expansion) highlighted with horizontal bars.plan_implementation

Open slide detail

15

Uses a before-and-after structure to highlight value proposition.illustrate_case

Open slide detail

16

Uses a before-and-after framing to contrast the client's pain points with Ryft's solution.illustrate_case

Open slide detail