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Reddit · pitchdeck

Reddit's New Ad Sales Pitch Deck

16 pages · 3 arc beats · 2 loops

Pitchdeck Download JSON
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Reddit's New Ad Sales Pitch Deck

Reddit
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 16 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem (Identify pain) 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits
— 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides
— 0/2 slides
Agitate (Make it worse) 3 slides 100% 3/3 slides 100% 3/3 slides · 14 hits
— 0/3 slides
100% 3/3 slides · 4 hits 33.3% 1/3 slides 100% 3/3 slides 100% 3/3 slides Solution (Provide relief) 11 slides 100% 11/11 slides 100% 11/11 slides · 68 hits
— 0/11 slides
— 0/11 slides
18.2% 2/11 slides 100% 11/11 slides 45.5% 5/11 slides

Slide inventory

16
every slide · same image gating as the playbook
01
Slide 1
The slide uses the iconic Doge meme aesthetic to establish a lighthearted tone for a case study presentation.filler
Open slide detailBeat · Problem (Identify pain)
02
The slide uses a celebrity quote to establish a brand tone and mission-aligned philosophy.inspire_vision
Open slide detailBeat · Problem (Identify pain)
03
Uses a parchment-style background and gothic-style font to evoke a sense of history or 'ancient' times.establish_context
Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction
04
Uses a medieval/parchment aesthetic to frame the market opportunity as a 'prophecy' or narrative arc.establish_context
Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction
05
The slide uses a 'parody scripture' style to frame the message, referencing the 'One True God' subreddit meme.other
Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction
06
The slide uses screenshots of Reddit sponsored links to illustrate the campaign creative.show_traction
Open slide detailBeat · Solution (Provide relief)
07
The slide uses a mix of social proof (press headlines), a direct quote from the agency, and a narrative summary of the campaign mechanics.show_traction
Open slide detailBeat · Solution (Provide relief)
08
Includes a vertical sidebar label 'AWARENESS & CONTEST SIGN-UPS'.show_traction
Open slide detailBeat · Solution (Provide relief)Loop · Voice Of Customer
09
Uses a popular meme (Michael Jackson/Free Willy) to convey emotional sentiment.show_traction
Open slide detailBeat · Solution (Provide relief)Loop · Voice Of Customer
10
The slide uses a vertical orange sidebar labeled 'ENGAGEMENT & LOYALTY' as a thematic anchor.illustrate_case
Open slide detailBeat · Solution (Provide relief)Loop · Voice Of Customer
11
The slide uses a vertical sidebar for the title and includes a direct quote from the company's Director of Media and Advertising.illustrate_case
Open slide detailBeat · Solution (Provide relief)Loop · Voice Of Customer
12
The slide uses a testimonial from iCrossing to validate the effectiveness of a specific Reddit ad campaign.show_traction
Open slide detailBeat · Solution (Provide relief)Loop · Voice Of Customer
13
present_solution
Open slide detailBeat · Solution (Provide relief)
14
Uses the Reddit mascot as a visual anchor.show_traction
Open slide detailBeat · Solution (Provide relief)
15
Uses a famous quote from The Legend of Zelda as a humorous framing device for a contact/bio slide.other
Open slide detailBeat · Solution (Provide relief)
16
Used as a humorous filler or transition slide.filler
Open slide detailBeat · Solution (Provide relief)