Read the pitch deck Atrium used to raise a $20 million Series A

Atrium

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 18 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 16 hits

— 0/2 slides

100% 2/2 slides 100% 2/2 slides 100% 2/2 slides · 3 hits 100% 2/2 slides Agitate 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits 100% 1/1 slides Solution 15 slides 100% 15/15 slides 100% 15/15 slides · 94 hits

— 0/15 slides

26.7% 4/15 slides 46.7% 7/15 slides 100% 15/15 slides 6.7% 1/15 slides

Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detail

The slide highlights the founders' background and their involvement in the 'Modern Sales Pros' community.other

Open slide detail

The chart uses a bar-chart-like structure to show market valuations of specific software categories, with company logos associated with each.size_opportunity

Open slide detail

Uses a funnel-like visual to contrast existing tools with the problem metrics.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

Uses a photo of a frustrated person looking at a dashboard to evoke emotional resonance.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

The slide uses a process flow diagram to illustrate the solution, followed by quantitative results.present_solution

Open slide detailBeat · Solution

The chart is a stylized area chart representing growth without specific axis labels.show_traction

Open slide detailBeat · SolutionLoop · Quick Win Big Bet

Highlights ease of integration with common sales and productivity tools.present_solution

Open slide detailBeat · Solution

The slide uses a visual metaphor of a crowd of people with one highlighted to represent a specific rep needing intervention.present_solution

Open slide detailBeat · Solution

Uses a mathematical decomposition framework to isolate the win rate as the primary cause of lower bookings.analyze_data

Open slide detailBeat · Solution

The slide uses a multiplicative formula structure to show how stage conversions lead to the win rate.analyze_data

Open slide detailBeat · Solution

The slide uses a mathematical equation visual to show how discovery conversion is broken down by opportunity size segments.analyze_data

Open slide detailBeat · Solution

The slide uses a table to present specific call data and a callout to suggest a management action.present_solution

Open slide detailBeat · Solution

The slide uses a layered architecture diagram to show how data flows from ingestion to analysis.present_solution

Open slide detailBeat · Solution

The slide uses a structured list format to categorize metrics into Results, Causes, Counter-intuitive metrics, and Consistent metrics, ending with a recommendedanalyze_data

Open slide detailBeat · Solution

The slide uses a before-after comparison to validate the ROI claim.show_traction

Open slide detailBeat · Solution

The slide uses a before-after framing to demonstrate the impact of the product on SDR productivity.show_traction

Open slide detailBeat · Solution

illustrate_case

Open slide detailBeat · Solution

The slide uses a split-screen layout with a large metric on the left and a quote on the right.show_traction

Open slide detailBeat · Solution

plan_implementation

Open slide detailBeat · Solution