Upright: Impact measurement startup raises $5.2 million seed round

Upright Project
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON

Slide inventory

18
every slide · same image gating as the playbook
01
Slide 1
The slide features a cityscape overlay with abstract data visualizations.front_matter
02
The slide uses a lifestyle image of a person using a tablet to illustrate the product interface.inspire_vision
Open slide detailLoop · Golden Circle
03
transition
Open slide detailLoop · Golden Circle
04
The slide uses a two-part structure to explain the mission: data creation and stakeholder utility.inspire_vision
Open slide detailBeat · MarketLoop · Golden Circle
05
Uses a structured comparison table to contrast current industry shortcomings with the company's solution.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
06
The slide uses a three-column layout to contrast drivers with challenges.frame_problem
Open slide detailBeat · AgitateLoop · Cost Of Inaction
07
The slide uses callouts to explain the value proposition of the UI shown on the tablet.present_solution
Open slide detailBeat · Product DemoLoop · Cost Of Inaction
08
transition
Open slide detailLoop · Cost Of Inaction
09
The diagram uses a flow-based visualization (sankey-like) to represent data processing.present_framework
Open slide detailLoop · Cost Of Inaction
10
The slide features a screenshot of the Upright platform and a list of six primary use cases.present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
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present_solution
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The slide uses a map to visualize the geographic distribution of the 11,000 companies.present_solution
13
The slide uses a background image of a stock exchange floor with digital displays showing company names like Tesla, Verizon, and Procter & Gamble, suggesting thshow_traction
14
show_traction
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The slide uses a grid layout to present logos, quotes, and links to articles.show_traction
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Includes a photo of a Nasdaq billboard in Times Square featuring the Upright Project.show_traction
18
The slide features a minimalist design with a contact email on a yellow background and a stylized graphic on a wall.state_next_steps