The pitch deck tableware DTC brand Fable used to land $6.5 million

Fable

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 13 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 11 hits

— 0/2 slides

50% 1/2 slides

— 0/2 slides

100% 2/2 slides 100% 2/2 slides Unfair Advantage 4 slides 100% 4/4 slides 100% 4/4 slides · 20 hits

— 0/4 slides

100% 4/4 slides

— 0/4 slides

100% 4/4 slides

— 0/4 slides

Traction 6 slides 100% 6/6 slides 100% 6/6 slides · 52 hits

— 0/6 slides

16.7% 1/6 slides 100% 6/6 slides 100% 6/6 slides Solution 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

every slide · same image gating as the playbook

front_matter

frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

present_solution

Open slide detailBeat · Unfair Advantage

The slide uses a split-screen layout with text on the left and a product photograph on the right.present_solution

Open slide detailBeat · Unfair Advantage

The slide uses a split-screen layout with a dark green background on the left and a photo of raw ceramic materials on the right.present_solution

Open slide detailBeat · Unfair Advantage

The slide uses a high-quality photo of a craftsman to reinforce the 'creator-focused' narrative.present_solution

Open slide detailBeat · Unfair Advantage

show_traction