See the pitch deck Poplar used to raise a $2.1 million seend round

Poplar
arc beats above · slides in the middle · loops below · scroll → 4 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
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Slide 1
front_matter
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The slide uses a visual example of an AR filter on a smartphone to illustrate the concept.establish_context
Open slide detailLoop · Anchor
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The slide uses emojis as bullet points to illustrate the pain points.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
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present_solution
Open slide detailBeat · Solution
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The slide uses a visual grid layout to categorize AR delivery methods.present_solution
Open slide detailBeat · Solution
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The slide uses a gradient background and three phone mockups to illustrate AR experiences for Universal Music Group, Nestlé, and Speedo.show_traction
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The process is divided into two distinct time-bound phases: 1 week for briefing/proposals and 1-2 weeks for selection/production/deployment/analytics.present_solution
Open slide detailLoop · Mece Breakdown
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The slide uses a hub-and-spoke model to illustrate the platform's role as a marketplace intermediary.present_solution
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The slide uses a chronological progression (2018-2019, Since Nov 2019, Future) to show the shift in target customer and revenue model.present_solution
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The slide uses a four-column layout to represent a multi-step user flow (wizard) for creating an AR project brief.present_solution
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The slide demonstrates the platform's UI for managing creative project briefs.present_solution
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The slide highlights the project management workflow within the Poplar dashboard.present_solution
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The slide highlights the collaborative review process between brands and AR developers.present_solution
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The slide highlights the collaborative features of the platform, specifically the 'Chat' and 'Files' sections within a project view.present_solution
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present_solution
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show_traction
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The slide is a market map by Digi-Capital, with a specific red circle highlighting 'Poplar' in the Advertising/marketing section.establish_context
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The chart uses a watermark 'Artillery Intelligence' in the background.size_opportunity
Open slide detailBeat · Market Size
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Source: ARtillery Intelligence, 2019. The chart uses a stacked bar format to show revenue composition.size_opportunity
Open slide detailBeat · Market Size
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The slide uses a mix of headshots, company logos, and investor logos to establish credibility.other
Open slide detailBeat · Team
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The slide shows a $2.6m round with $2.1m already completed and $500k remaining.plan_implementation
Open slide detailBeat · The AskLoop · Why Now
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state_next_steps
Open slide detailBeat · The Ask